Inbound lead generation via website

Research problem, objective and methods The buyer changes the buying process which relies heavily on digital channels. Inbound methodology is the online customer-oriented approach which is able to pull the potential customer in, instead of chasing them. In detail, the Inbound lead generation is the process of attracting the active buyer in early stage of buying journey and converting them into prospect by some sorts of engagement The purpose of this paper is to introduce the fundamental of Inbound methodology as well as the benchmarks of lead generation campaign in practice. The goal of the thesis is to help the target readers which are marketing manager, sales manager and business owner to change the mindset into customer-oriented approach (Inbound) and to understand the implementation process of lead generation campaign in practice. The theoretical part presents the Inbound lead generation concept in general. Then the qualitative research method is applied to gain the insight of concept based on the experiences of the experts and to develop the theory with more detail and practical information. Finding and conclusions: Inbound methodology is the value-added mindset applying for not only marketing but also sales and whole business. In order to have a successful lead generation campaign, it requires the sales and marketing alignment as well as the specific benchmarks in each stage of the campaign. However, the result of the lead generation is only the first stage of Inbound methodology. Therefore, the further research suggestion is the lead nurturing process to turn lead into paid customer

Is Vietnam economic paradigm sustainable for catch up

In the course of catching-up, Vietnam faces risks in two sectors: in real sector and in financial sector. In this paper we focus mostly on risk in real sector: the risk of getting stuck in middle-income trap. Vietnam is still far lagged behind her neighbors and much more further to developed economies. Does the economic paradigm that Vietnam follows in the last two decades allow her to catch up with those economies? We show that Vietnam’s economic growth in the last two decades based essentially on cheap but low skill labor and physical capital. Participation in international and regional production network probably lock Vietnam in low-tech position, hence low value added. If Vietnam keeps on growing in present paradigm, hardly can it catch up the neighboring economies.Flying geese paradigm, VAR models, TFP, Technological improvement, catch-up, Vietnam.

Trade liberalisation and intra-household poverty in Vietnam: a q2 social impact analysis

Following extensive economic and market reforms and more than a decade of negotiations, Vietnam became the latest country to accede to the World Trade Organization in November 2006. While it is expected that greater liberalisation will boost Vietnam’s economic growth and contribute to the country’s ongoing transition towards a market economy, there are concerns about potentially negative impacts on vulnerable sectors of the population, including remote rural populations, women and children. In order to explore the possible impacts of Vietnam’s trade liberalisation on children in poor communities, this paper examines key mediating factors that impact child welfare and the ways that trade liberalisation could affect these variables. It focuses on three key aspects of child well-being – child work (domestic and extra-household), educational attainment and health status. It applies a mixed methods approach: econometrics analysis using data from the first wave of the Young Lives Vietnam longitudinal survey on childhood poverty combined within in-depth qualitative analysis of two key agricultural commodity sectors, aquaculture and sugarcane, that are expected to be significantly impacted by Vietnam’s integration into the world economy. Our main quantitative findings point to significant differences in child well-being outcomes based on ethnicity, household poverty status and vulnerability to declining living standards, parental (especially maternal) education levels, children’s involvement in work activities, and access to public services. Our qualitative findings highlight the implications of caregivers’ shifting time inputs to productive and care economy work on child well-being, familial coping strategies in the context of economic shocks, the importance of social capital in mediating economic opportunities as well as differences in livelihood patterns among majority and minority ethnic groups. The paper concludes by discussing why mixed methods research can play an important role in focusing greater policy attention on the linkages between economic globalisation and children’s experiences of poverty.Vietnam; Intrahousehold dynamics; Trade liberalisation; q2 analysis; Young lives;

Import variety and productivity in Japan

This paper constructs import variety indices, as developed by Feenstra (1994), for 21 industries over a twenty year period for Japan. Next, both single-equation and panel regressions of productivity (TFP) on import variety and R&D are conducted. Results find that increased import variety, both own-variety and upstream inputs, positively affect productivity.variety index, imports, growth, TFP, Japan

INCORPORATING THE “DIZI GUI” INTO EFL CLASSROOMS FOR YOUNG LEARNERS: A STUDY ON SELF-REGULATION IN SECOND LANGUAGE ACQUISITION

It is important to foster EFL young learners’ self-regulation in learning. This descriptive study investigates the effects of incorporating the Dizi Gui (Standards for being a good pupil and child) on EFL young learners’ self-regulation and discovers young learners’ attitudes towards the incorporation. A 51-item questionnaire was administered to 100 young learners at a center for foreign languages in a central city of Mekong Delta, and 6 of them participated in the semi-structured interviews. The quantitative data from the questionnaire were analyzed in terms of mean, while qualitative data from interviews were analyzed by the thematic analysis approach. Given the questionnaire mean score obtained of M=3.52, the results show that young learners self-regulate at an under-average level of frequency in their learning process. Interviewees expressed their agreements, preferences, and dislikes towards the incorporating of the Dizi Gui, as well as suggested more involving classroom activities. On the obtained findings, pedagogical implications are addressed, and suggestions for further research are presented.  Article visualizations

Error Correction in Teaching Writing Skill:: From Teacher’s Point of View to Practice, A Study at A Pedagogical University in Vietnam

In English learning, writing skill is considered, by many people, the most difficult skill to be mas-tered. In fact, errors and mistakes in writing are unavoidable and a large amount of them has been de-tected with a variety of types. Previous researchers have also proved the significance of error analysis and correction in enhancing the writing skills of English learners, but the beliefs and applications of teachers in error correction methods still differ. Thus, the aim of this paper is to investigate these two factors in the teaching and learning environment of a university in Vietnam. The study is conducted in two phases: teacher interview and class observation in practice, with the participation of two Eng-lish teachers who are in charge of teaching writing skill to two classes of 21 and 28 students. The rec-orded results give emphasis to the need of error correction in writing classes, some commonly effec-tive activities utilized; furthermore, there is a remarkable outcome that teachers seldom have academ-ic basis on error correction but mainly depend on their own experience in teaching practice, and their approaching methods to correcting mistakes on students paper can be both direct and indirect. In ad-dition, some ideal activities for error correction, namely peer feedback, on-going writing quizzes, and error codes, are presente

Topological Lifshitz phase transition in effective model of QCD with chiral symmetry non-restoration

The topological Lifshitz phase transition is studied systematically within an effective model of QCD, in which the chiral symmetry, broken at zero temperature, is not restored at high temperature and/or baryon chemical potential. It is found that during phase transition the quark system undergoes a first-order transition from low density fully-gapped state to high density state with Fermi sphere which is protected by momentum-space topology. The Lifshitz phase diagram in the plane of temperature and baryon chemical potential is established. The critical behaviors of various equations of state are determined.Comment: 8 pages, 10 figure

The validation of organisational culture assessment instrument in healthcare setting : results from a cross-sectional study in Vietnam

Background: Organisational culture (OC) has increasingly become a crucial factor in defining healthcare practice and management. However, there has been little research validating and adapting OCAI (organisational culture assessment instrument) to assess OC in healthcare settings in developing countries, including Vietnam. The purpose of this study is to validate the OCAI in a hospital setting using key psychometric tests and confirmatory factor analysis (CFA). Methods: This is a cross-sectional study. Self-administered structured questionnaire was completed by 566 health professionals from a Vietnamese national general hospital, the General Hospital of Quang Nam province. The psychometric tests and CFA were utilized to detect internal reliability and construct validity of the instrument. Results: The Cronbach's alpha coefficients (α-reliability statistic) ranged from 0.6 to 0.8. In current culture, the coefficient was 0.80 for clan and 0.60 for adhocracy, hierarchy and market dimension, while in expected culture, the coefficient for clan, adhocracy, hierarchy, and market dimension was 0.70, 0.70, 0.70 and 0.60, respectively. The CFA indicated that most factor loading coefficients were of moderate values ranging from 0.30 to 0.60 in both current and expected culture model. These models are of marginal good fit. Conclusions: The study findings suggest that the OCAI be of fairly good reliability and construct validity in measuring four types of organisational culture in healthcare setting in resource-constrained countries such as Vietnam. This result is a first step towards developing a valid Vietnamese version of the OCAI which can also provide a strong case for future research in the field of measuring and managing organisational culture. © 2020 The Author(s). **Please note that there are multiple authors for this article therefore only the name of the first 5 including Federation University Australia affiliate “Nguyen Huy” is provided in this record*

THE REAL-WORLD-SEMANTICS INTERPRETABILITY OF LINGUISTIC RULE BASES AND THE APPROXIMATE REASONING METHOD OF FUZZY SYSTEMS

The real-world-semantics interpretability concept of fuzzy systems introduced in [1] is new for the both methodology and application and is necessary to meet the demand of establishing a mathematical basis to construct computational semantics of linguistic words so that a method developed based on handling the computational semantics of linguistic terms to simulate a human method immediately handling words can produce outputs similar to the one produced by the human method. As the real world of each application problem having its own structure which is described by certain linguistic expressions, this requirement can be ensured by imposing constraints on the interpretation assigning computational objects in the appropriate computational structure to the words so that the relationships between the computational semantics in the computational structure is the image of relationships between the real-world objects described by the word-expressions. This study will discuss more clearly the concept of real-world-semantics interpretability and point out that such requirement is a challenge to the study of the interpretability of fuzzy systems, especially for approaches within the fuzzy set framework. A methodological challenge is that it requires both the computational expression representing a given linguistic fuzzy rule base and an approximate reasoning method working on this computation expression must also preserve the real-world semantics of the application problem. Fortunately, the hedge algebra (HA) based approach demonstrates the expectation that the graphical representation of the rule of fuzzy systems and the interpolation reasoning method on them are able to preserve the real-world semantics of the real-world counterpart of the given application problem