Value co-creation between SME suppliers and large customers in the UK organic food sector.

As the distinction in roles of production by suppliers and consumption by customers become blurred, concomitantly there is increasing interest to understand the process of how value is co-created through interaction in business relationships. In this connection and in the context of larger customers and small and medium-sized suppliers’ (SMEs) dyad, this study identifies the areas of collaboration, how value is co-created and the respective co-created value. This is based on five in-depth case studies (business relationships) drawn from the UK organic food sector. Theoretically, the investigation is grounded on the Industrial Marketing and Purchasing (IMP) group’s interaction approach, given its assumptions. The larger customers and SME suppliers were found to collaborate in a wide range of areas including innovation, corporate social responsibility, inter-linked technical systems, planning, co-evaluation and interactive learning. Considering the value co-creation practices as representing how value is co-created, this occurred respectively in the form of, for example: exchanging ideas on product development; facilitating and sponsoring school children to visit farms; joint technical systems; consultations in the development of business plans; co-evaluating processes and staff; and internships. The collaboration led to co-creation of monetary and non-monetary values such as revenue and reputation respectively. Different collaborative areas led to the co-creation of various types of value and this underscores the potential of larger customer-SME supplier relationships and also has implications in resource allocation. The identified value cocreation phenomenon reveals the need to extend the IMP interaction approach by entrenching the concept of value co-creation such that the framework not only shows exchange but also value co-creation

Co-creating value in the dyadic relationships of small and large firms in the agri-food sector.

Given the increasing interest in the process of how value is co-created through interaction in business relationships, this paper examines the areas of collaboration, value co-creation practices and the respective co-created value in the dyadic relationships. Multiple case studies design involving in-depth interviews were undertaken with Small and Medium-sized suppliers (SMEs) of organic food in South West England with the dyadic relationship being the unit of analysis. The findings suggest that SME suppliers and their larger customers collaborate in many areas including: innovation, corporate social responsibility, planning and interactive learning. The collaboration led to co-creation of monetary and nonmonetary values. This research advances the extant literature on value co-creation in business relationships by examining this complex phenomenon in the context of small and large firms’ dyads in the organic food sector. It is novel in identifying the linkage of the co-created value to the respective value co-creation practices and collaborative areas

Relationship and Network Approach to Innovation and Capabilities Building in Small and Medium-Sized UK Organic Food and Drink Suppliers: A Literature Review

Both business and consumer markets of food and drink are increasingly changing, concomitant with changing consumer habits and lifestyles. Particularly in industrialised countries, there has been a tremendous growth in consumer interest for organic food in the last fifteen years, largely driven by the need for healthy food. These market changes have implications for the way firms in the food and drink industry conduct their business. Nevertheless, unlike large firms, small suppliers tend to be constrained in terms of innovations and capabilities, for instance to enable them keep pace with market changes. Based on the literature review, this paper develops a framework that suggests that market-driven innovations may be developed and implemented through augmentation of small and medium-sized suppliers’ (SMEs) own capabilities with those of their larger customers. This consequently would enable SMEs to keep pace with market changes and hence sustain their survival

Development and validation of a diagnostic aid for convulsive epilepsy in sub-Saharan Africa: a retrospective case-control study

Background: Identification of convulsive epilepsy in sub-Saharan Africa relies on access to resources that are often unavailable. Infrastructure and resource requirements can further complicate case verification. Using machine-learning techniques, we have developed and tested a region-specific questionnaire panel and predictive model to identify people who have had a convulsive seizure. These findings have been implemented into a free app for health-care workers in Kenya, Uganda, Ghana, Tanzania, and South Africa. Methods: In this retrospective case-control study, we used data from the Studies of the Epidemiology of Epilepsy in Demographic Sites in Kenya, Uganda, Ghana, Tanzania, and South Africa. We randomly split these individuals using a 7:3 ratio into a training dataset and a validation dataset. We used information gain and correlation-based feature selection to identify eight binary features to predict convulsive seizures. We then assessed several machine-learning algorithms to create a multivariate prediction model. We validated the best-performing model with the internal dataset and a prospectively collected external-validation dataset. We additionally evaluated a leave-one-site-out model (LOSO), in which the model was trained on data from all sites except one that, in turn, formed the validation dataset. We used these features to develop a questionnaire-based predictive panel that we implemented into a multilingual app (the Epilepsy Diagnostic Companion) for health-care workers in each geographical region. Findings: We analysed epilepsy-specific data from 4097 people, of whom 1985 (48·5%) had convulsive epilepsy, and 2112 were controls. From 170 clinical variables, we initially identified 20 candidate predictor features. Eight features were removed, six because of negligible information gain and two following review by a panel of qualified neurologists. Correlation-based feature selection identified eight variables that demonstrated predictive value; all were associated with an increased risk of an epileptic convulsion except one. The logistic regression, support vector, and naive Bayes models performed similarly, outperforming the decision-tree model. We chose the logistic regression model for its interpretability and implementability. The area under the receiver operator curve (AUC) was 0·92 (95% CI 0·91–0·94, sensitivity 85·0%, specificity 93·7%) in the internal-validation dataset and 0·95 (0·92–0·98, sensitivity 97·5%, specificity 82·4%) in the external-validation dataset. Similar results were observed for the LOSO model (AUC 0·94, 0·93–0·96, sensitivity 88·2%, specificity 95·3%). Interpretation: On the basis of these findings, we developed the Epilepsy Diagnostic Companion as a predictive model and app offering a validated culture-specific and region-specific solution to confirm the diagnosis of a convulsive epileptic seizure in people with suspected epilepsy. The questionnaire panel is simple and accessible for health-care workers without specialist knowledge to administer. This tool can be iteratively updated and could lead to earlier, more accurate diagnosis of seizures and improve care for people with epilepsy

The Role of Internal Branding in Nonprofit Brand Management: An Empirical Investigation

Internal branding refers to an organization’s attempts to persuade its staff to buyin to the organization’s brand value and transform it into a reality. Drawing from self-determination theory and leadership theory, we seek to develop a deeper understanding of the process of internal branding in the nonprofit sector. More specifically, we propose and examine the mediating effects of the staff’s emotional brand attachment, staff service involvement, and the moderating effect of charismatic leadership on the brand orientation behavior–organizational performance relationship using data obtained from the representatives of 301 nonprofit organizations in the United Kingdom. On a general level, the findings suggest that staff emotional brand attachment and staff service involvement are linked to brand orientation and organizational performance. Moreover, charismatic leadership increases the strength of this linkage. All of these findings extend the literature on internal branding

External supply chain flexibility and product innovation performance: A study of small- and medium-sized UK-based manufacturers

Purpose – This paper aims to examine the effect of external supply chain (SC) flexibility on the product innovation performance of small- and medium-sized enterprises (SMEs) and the contingent role of informal control mechanisms in moderating such an effect. Design/methodology/approach – This study conducts a cross-sectional questionnaire survey of 236 UK-based SME manufacturers. Findings – Inbound supplier flexibility (ISF) has a stronger positive effect on SMEs’ product innovation performance than outbound logistics flexibility (OLF), and that the strength and direction of both effects depend on informal control mechanisms. Lead supplier influence negatively moderates the relationship between ISF and product innovation performance but positively moderates the relationship between OLF and product innovation performance. Normative integration positively moderates the relationship between ISF and product innovation performance. Research limitations/implications – This study enriches SC flexibility studies by focusing on understanding the differential effects of ISF and OLF on product innovation performance, as well as the role that contingency factors play in these relationships in the SME context. Practical implications – To promote product innovation performance, SME managers should focus on building good relationships with their suppliers rather than their logistics service providers. SME managers should be particularly aware of the different types of informal control mechanisms that govern their SC relationships and adjust their managerial approaches accordingly. Originality/value – This study distinguishes between ISF and OLF and examines their impacts on SMEs’ product innovation performance. This study investigates the differential effects of lead supplier influence and normative integration on the relationship between external SC flexibility and SMEs’ product innovation performance

Relational capabilities for value co-creation and innovation in SMEs

The purpose of this paper is to examine the relational capabilities developed by small and medium-sized suppliers in relationships with larger customers and to explore the influences of these relational capabilities on value co-creation and innovation. The paper presents a framework to evaluate the types of relational capabilities developed by small and medium-sized suppliers that enable them to manage in relationships with larger customers in the context of changing relationship requirements in the organic food sector. The methodology employed involves in-depth case studies of small and medium-sized UK organic food suppliers working in relationships with large retail supermarket customers. The findings suggest that the identified set of relational capabilities may be employed by small and medium-sized suppliers to enable them to inform and support innovation and the implementation of initiatives to create value in the eyes of their current and potential customers and concomitantly enhance their position as preferred suppliers. The findings were based on a small number of case studies of small UK organic food suppliers. Therefore, there is scope for future studies to explore the issues addressed in the paper in wider relationship, network and country settings. The research is among the first to offer a conceptual framework and an empirical contribution linking relational capabilities, value co-creation and innovation in small and medium-sized suppliers