5 research outputs found
Unprofitable Cross-Buying: Evidence from Consumer and Business Markets
- Author
- Aarts Henk
- Abel A.
- Allport Gordon W.
- Bell David R.
- Campbell J.
- Constantinides George M.
- Dane E.
- Denish Shah
- Dowling Grahame R.
- Geweke J.
- James W.
- Kamakura Wagner A.
- Kamakura Wagner A.
- Kamakura Wagner A.
- Knott Aaron
- Kohavi Ron
- Kumar V.
- Kumar V.
- Kumar V.
- Kumar V.
- Li Shaomin
- Martin Lettau
- Mittal Vikas
- Ngobo Paul Valentine
- Odekerken-Schröder Gaby
- Ouellette Judith A.
- Reinartz Werner J.
- Ronis D.L.
- Schweidel David A.
- Sylia Chen
- Tonidandel Scott
- Triandis H.C.
- Triandis H.C.
- V. Kumar
- Wood Wendy
- Wood Wendy
- Wood Wendy
- Yingge Qu
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
Strengthening the Satisfaction-Profit Chain
- Author
- Blattberg Robert C.
- Bulkeley William M.
- Coyne Kevin
- Danaher Peter J.
- Eugene W. Anderson
- Fornell Claes
- Hanson Randy
- Herzberg Frederick W.
- Marple Mark
- Mittal Vikas
- Mittal Vikas
- Mittal Vikas
- Ngobo Paul V.
- Oliver Richard L.
- Prahalad C. K.
- Ralston Roy W.
- Reichheld Fredrick F.
- Reichheld Fredrick F.
- Roy Soumya
- Rucci Anthony J.
- Rust Roland T.
- Vikas Mittal
- Wayland Robert E.
- Wittink Dick R.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Measuring Customer Lifetime Value: Models and Analysis
- Author
- Anne W Magi
- Anthony J Capraro
- Barak Libai
- Barbara B Jackson
- Blattberg Robert
- Borle
- C B Bhattacharya
- C B Bhattacharya
- C Walker
- David C Schmittlein
- David C Schmittlein
- Dipak C Jain
- Dipak C Jain
- Dipak C. Jain
- Donkers
- Edward C Malthouse
- Everett M Rogers
- F A Buttle
- F Dwyer
- Frederick Reichheld
- Grahame R Dowling
- Greg M Allenby
- Gupta
- J Cigliano
- J D Hess
- Jack Schmid
- Jacquelyn S Thomas
- James Stock
- John E Hogan
- Jonathan Lee
- Julian Villanueva
- Katherine Lemon
- Keith B Murray
- Kim
- Kristiaan Helsen
- L J Harrison-Walker
- Makoto Abe
- Manohar U Kalwani
- Michael Lewis
- Michael Lewis
- Michael Lewis
- P Berger
- P Danaher
- P Kotler
- Paul D Berger
- Paul M Herr
- Paul Ngobo
- Peter C Verhoef
- Peter C Verhoef
- Peter S Fader
- Peter S Fader
- Peter S Fader
- Peter S Fader
- Phillip E Pfeifer
- Pradeep K Chintagunta
- Rajkumar Venkatesan
- Reinartz
- Richard Colombo
- Robert C Blattberg
- Roland T Rust
- Ruth N Bolton
- S S Tax
- Sabrina Helm
- Seethu Seetharaman
- Siddarth S. Singh
- Siddharth S Singh
- Siddharth S Singh
- Siddharth S Singh
- Steve M Shugan
- Sunil Gupta
- V A Zeithaml
- V Kumar
- V Kumar
- V Kumar
- V Kumar
- W G Mangold
- W J Reinartz
- Wagner A Kamakura
- Werner J Reinartz
- Xavier Dreze
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2013
- Field of study
The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework
- Author
- A Schweidel David
- AS Dick
- AW Mägi
- C Fornell
- CJS Lourenço
- D Mazursky
- DR Bell
- H Evanschitzky
- H Van Heerde
- H-T Nguyen
- IV Watson
- J Alba
- J Chacon
- J Chowdhury
- J Jacoby
- J Rhee
- J Rowley
- JM Curran
- JM Jensen
- KL Ailawadi
- L Lei
- LE Baum
- LL Bove
- M Mazodier
- MD Johnson
- MD Johnson
- O Netzer
- P Verhoef
- Paul Valentin Ngobo
- PJ Curran
- PS Albert
- R Lambert-Pandraud
- R Montoya
- RL Oliver
- RY Du
- S Baloglu
- S Bandyopadhyay
- S Tanford
- SJ Hoch
- T Erdem
- T Erdem
- T Erdem
- T Mark
- V Kumar
- W Reinartz
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible
- Author
- Adrian Tobias
- Bell David R.
- Black Fischer
- Carhart Mark M.
- Claes Fornell
- Edmans Alex
- Fama Eugene F.
- Fama Eugene F.
- Fama Eugene F.
- Fama Eugene F.
- Fama Eugene F.
- Fornell Claes
- Fornell Claes
- Fornell Claes
- Forrest V. Morgeson
- G. Tomas M. Hult
- Green Jeremiah
- Griffin John M.
- Gupta Sunil
- Holm Morten
- Hult G. Tomas M.
- Ittner Christopher D.
- Ittner Christopher D.
- Ivanov Vladimir
- Jacobson Robert L.
- Jacobson Robert L.
- Jagannathan Ravi
- Kahneman Daniel
- Kumar V.
- Kumar V.
- Kumar V.
- Kumar V.
- Lambert Richard A.
- Lev Baruch
- Lewellen Jonathan
- Lintner John
- Lintner John
- Lo Andrew W.
- McLean R. David
- Merrin Robert P.
- Merton Robert C.
- Morgan Neil A.
- Ngobo Paul-Valentin
- O'sullivan Don
- O'sullivan Don
- Peng Chi-Lu (Edward)
- Raithel Sascha
- Rosenberg Barr
- Rust Roland T.
- Sharpe William F.
- Villanueva Julian
- White Halbert
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study