Commited to flying high in the lowcost airline industry? An extrinsic and intrinsic motivation approach / Rasmee Islam, Ann Suwaree Ashton and Anderson Ngelambong

This paper aims to investigate the linkages between motivation factors, job satisfaction and employee commitment in a low-cost airlines company. A quantitative approach was employed using a random survey questionnaire to collect data from low-cost airline ground staff. A total of 400 samples were received, and multiple regression with the stepwise method was used to perform a study on the relationship between variables. The results revealed that intrinsic motivation was positively related to job satisfaction, of which the most influencing factors were recognition, work itself, advancement and responsibility. Secondly, the extrinsic motivation factors (salary, technical supervision, working conditions, company policy and administration, and job security) were found to be related to job satisfaction. Furthermore, the study found that job satisfaction was related to employee commitment to work in a low-cost carrier company. The study suggested that the organization should focus on improving staff job satisfaction as it helps them to be committed to the airline organization. Several academic and managerial contributions are put forward, and future research is also recommended at the end of the paper

Can forest conservation and logging activities be reconciled for sustainable future? A case of Deramakot Forest Reserve in Borneo / Silverina Anabelle Kibat, Anderson Ngelambong and Vickson E Tabak

Sabah has a long history in the timber industry. While no doubt that logging is a significant source for local economies, it can also contribute to deforestation and forest degradation. Due to the critical importance of timber to human society has led to active logging activities that fail to consider the long-term impact on the forest ecosystems and all who depend on them. The forest in Sabah was fast depleting and the only option was to manage it sustainably or risk losing this economic resource. Because of this, Deramakot Forest Reserve was chosen for sustainable forest management by the Forest Department in Sabah with technical help from the German Agency for Technical Cooperation (GTZ). This paper identifies the success of Deramakot Forest Reserve in becoming the first and longest tropical rainforest in the world to receive the Forest Stewardship Council (FSC) gold standard in forest management, how their Forest Management Plan (FMP) has to produce ecologically sustainable timber and taking into consideration the needs of indigenous people who live within the area and today is one of the most diverse wildlife sanctuaries in world

Scope Of Research on Sojourners in The Field of Tourism Studies

This study conducts a comprehensive review of the current body of literature in order to elucidate the origins of sojourner studies, provide a clear definition of the sojourner concept, a concise summary and description of the four primary discourses within sojourner-related research, critically examine existing studies, and offer insights into potential avenues for future research. Narrative review method was used to systematically compile and analyse all sojourner-related articles published in English-language research journals up to 2023. Using Google search and Science Direct, a preliminary literature search and a thorough search on the research topic were conducted, respectively. To ensure the validity of the study, the relevant literature was tagged using a "snowballing" approach. Then, the relevant articles in core journals were read one by one and the literature in the field of tourism was intensively read. Finally, the relevant information was annotated and categorized by topic. The conclusion focuses on identifying research gaps in the field of tourism studies in the four areas of research perspectives; content, methodology, and theory on the research theme, and argues that more interdisciplinary perspectives are required to advance research in the areas of identity construction, cultural identity, and cross-cultural well-being of sojourners. This is the first systematic review of research on sojourners. It synthesizes the findings of 52 relevant research papers by analyzing publication trends. Key research gaps are identified and directions for future research are provided

An IPA assessment of international guests’ perceptions on hotel service operations / Anderson Ngelambong…[et al.]

The purpose of this paper is to examine international guests’ perceptions on the importance and performance of eight key areas of hotel operation. From in depth review of the literature, eight attributes of hotel operation were identified namely accommodation services, resort day activities, dining services, bar/lounge, night entertainment, airport transfers, check-in/out, and in-house service. The findings of the study are imperative to provide valuable information for hotel managements to improve their operation performance and guests’ satisfaction. Also, the results may present useful facts with regards to potential future expansion or reduction/removal in hotel operation services. The study was conducted at Batu Feringghi, Pulau Pinang with the participation of international guests at five hotels. A total of 110 questionnaires were returned from 150 distributed to the respondents who stay at the hotels. Due to missing values and alike, the sample was further reduced to 104 respondents representing a total rate of 69.33 per cent. An Importance Performance Analysis (IPA) technique was used to determine the importance guests assign to salient attributes and to assess their satisfaction with the hotels performance on each of the attributes. A mean statistic for each item was generated by using Excel Database before being plotted to the IPA grid presentation. The study found that among the eight attributes of the hotel operation bar/lounge was rated as the least importance. While in terms of guests’ satisfaction, night entertainment received the lowest mean ratings

The effect of Facebook use on academic job performance / Nina Farisha Isa... [et al.]

As an academic use of social networking sites (SNS) has been playing a vital role in the way of doing business in education industry. Therefore, the present study is to propose a concept of ‘task characteristics’ using task- technology fit model. In this regard, this paper extend knowledge from Lee and Lee (2018) model that examine the use of Facebook on office workers. However, there is still lack of study about the relationship between SNS use and job performance in the context of academic industry especially in hospitality and tourism faculty. Thus, this study has implications for academic industry that are concerned about formulating policies related to academic use of SNS

E-tourism: young consumers’ perceptions on the service quality of tourism related websites / Anderson Ngelambong, Jazira Anuar and Saerah Saien

As the internet has become a prominent global phenomenon, many service industries have sought to utilize e-services (electronic service) in order to exploit the internet as a viable alternative marketing channel. Arguably, the group within society today most likely to use the internet as a primary source of information gathering and as a purchasing medium is people from the aged of 18-35 years. Many young people have grown up in the ‘age of technology’, suggesting that they are willing to utilize the internet in their information search and decision making processes. As online suppliers evolve their business operations to incorporate the use of the internet as leverage for competitive advantage, the flow-on effect of such action is to raise the bar for other organizations with increasing customer expectations and perceptions regarding the possibilities and quality of e-service. This, in turn, fuels the need for greater efficiency and effectiveness in customer contact areas and service components within the virtual world. Although the literature on service quality is abundant (Parasuraman, Berry, Zeithmal 1991; Cronin & Taylor 1992; Carman 1990), very little research has, to date, been conducted on the customers’ evaluation of the quality of services delivered over the internet (Cox & Dale 2001), specifically by tourism-related web sites. Organizations that have been experienced and successful in offering e-services are starting to apprehend that besides web site presence and low price, the important success or failure factors also include the quality of services provided online. It is therefore, the aim of this research to provide online tourism suppliers a better understanding of how young consumers perceive and evaluate the quality of electronically offered services. Also, it identifies web site attributes that are valued as important by them when purchasing online. As such, this will lead to the improvement of service as well enhancement as of customer satisfaction and intention to purchase. A quantitative self administered questionnaire was developed and administered to 500 respondents aged 18 to 35 years on location at Universiti Teknologi MARA Shah Alam, Universiti Malaya and Islamic International Universiti. The study data was then analyzed using frequencies, cross-tabulations, chi-squares, one way ANOVA and Kolmogorov-Smirnov Test. The study results showed that a majority of respondents surveyed enjoyed using the internet for information search significantly those in the age group of 24-30, and perceived the internet as a useful information tool. Other than that, those who were in the age range of 30-35 years, and those respondents who have post¬graduate level qualification, were significantly more likely to have longer than five years internet usage experience. In terms of web site service quality, a majority of respondents studied were generally satisfied with the service provided by tourism-related web sites. However, the security and privacy, and personalization dimensions deserve considerable attention from online tourism suppliers for further improvement. Significantly, web site security and privacy, and quality of information were identified as two of the most important determining factors when purchasing online. Based on the results of the analysis of the empirical data, theoretical and practical implications are discussed. The findings of this study support the argument that the internet is indeed a powerful and important tool used by travelers when searching for information and services related to the travel and tourism industries. In addition, the research provides some clear insight as to how online tourism suppliers might better service their e-savvy consumers who seek particular or more personalized travel and tourism related services via the internet