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3 research outputs found

Social Paradigms of the Digital Marketing - An Indian Perspective of Social Media Marketing

Author: A Lee
A M Kaplan
A Sharma
B Chao
D Evans
D L Altheide
Deepika Malhotra
J C Bertot
M R Bahmani
Nga N Ho-Dac
Oestreicher-Singer
R Peterson
Rebecca Naylor
S Sharma
Shrihari Sridhar
Stephan Ludwig
Publication venue: 'Elsevier BV'
Publication date: 01/01/2015
Field of study

Selling Hope: The Role of Affect-Laden Health Care Advertising in Consumer Decision Making

Author: Aday Lu Ann
Christenson Dino P.
Elizabeth Joint
Elyria Kemp
Haimowitz Ira
Ho-Dac Nga N.
Hongwei He
Jones Philip E.
Kardes Frank R.
Kerin Roger
Kyeong Sam Min
MacInnis Deborah J.
Morrison David E.
Petty Richard E.
Raju Sekar
Rossiter John R.
Singer Natasha
Snyder C. R.
Söllner Matthias
Weiss Rhoda
Winkler Tina
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Taking Stock of the Digital Revolution: A Critical Analysis and Agenda for Digital, Social Media, and Mobile Marketing Research

Author: ---
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Alan L Montgomery
Amin Sayedi
Andrew T Stephen
Andrew T. Stephen
Anindya Ghose
Anita Rao
Anja Lambrecht
Ann E Schlosser
Anuj Kumar
Ashish Agarwal
Asim Ansari
Avi Goldfarb
Barak Libai
Bart
Bernd Skiera
Brett Danaher
Cait Poynor Lamberton
Catherine E Tucker
Chatterjee
Chris Forman
Christian Homburg
Chrysanthos Dellarocas
Daniel G Goldstein
David A Schweidel
David Godes
Duncan J Watts
Eric Fang
Eric Johnson
Eric K Clemons
Eric T Bradlow
Erik Brynjolfsson
G John
Gabriel R Gonzalez
Gerald Haubl
Ghose
Glen L Urban
Gopinath
Gordon Burtch
Grant Miller
Hongshuang Li
Hope Schau
Hyoryung Nam
Isaac M Dinner
Jacob Goldenberg
Jan Kratzer
Jean-Pierre Dub�
Jeonghye Choi
Jiahua Wu
Jianqing Chen
Jie Zhang
John R Hauser
Jonah Berger
Joo
Judith A Chevalier
Jura Liaukonyte
Jurui Zhang
Kaifu Zhang
Keith Wilcox
Kenneth C Wilbur
Kinshuk Jerath
Kristin Diehl
Kristin Diehl
Lesley Chiou
Liang Guo
Lizhen Xu
Martin Holzwarth
Michael Braun
Michelle Andrews
Ming Hu
Monic Sun
Nga N Ho-Dac
Oded Netzer
Oestreicher-Singer
Oliver J Rutz
Olivier Toubia
Paul R Hoban
Paulo Albuquerque
Peter J Danaher
Peter S Fader
Prabuddha De
Preyas S Desai
Puneet Manchanda
Raghuram Iyengar
Rahul Telang
Randolph E Bucklin
Ravi Bapna
Rebecca Naylor
Rex Du
Robert Seamans
Robert V Kozinets
Ron Berman
Russell W Belk
Sam K Hui
Sanjiv R Das
Scott K Shriver
Sha Yang
Sharad Goel
Shengqi Ye
Sinan Aral
Song Yao
Sridhar Narayanan
Tat Y Chan
Thomas Y Lee
Thorsten Wiesel
Tirunillai
Trusov
V Kumar
Wendy W Moe
Wesley R Hartmann
Xiaoquan Zhang
Xin Wang
Xueming Luo
Yaniv Dover
Yi Zhu
Yong Tan
You
Young-Hoon Park
Youngsoo Kim
Zsolt Katona
Zsolt Katona
Publication venue: 'Elsevier BV'
Publication date: 01/01/2015
Field of study

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