DISTRIBUTION OF HYDROCARBONS IN PARTICULATE MATTER AND BOTTOM SEDIMENTS OF THE VOLGA DELTA

Data are presented on the content and composition of hydrocarbons (aliphatic and polyaromatic) in the filtered particulate matter and in the surface layer of the bottom sediments of the Volga River and the northern shelf of the Caspian Sea. Because of transformation and precipitation of anthropogenic and natural compounds, the HC composition in particulate matter and bottom sediments undergoes changes caused by precipitation of particulate matter, varying temperatures, and mixing of fresh and saline waters. It appeared that the greatest accumulation of the HC proceeds in the region of avalanche sedimentation, and their content is independent of the grain-size type of the sediments. The anthropogenic HC (oil and pyrogenous) do not pass the marginal filter of the Volga River and do not enter the open part of the sea

Социальная поддержка современной модернизации в регионах Сибири

The article is devoted to the study of socio-economic, socio-demographic and socio-cultural characteristics of the economically active educated population of the regions of Siberian Federal District. The object of the study is residents of Siberia, who have high human capital and prospect of acting as a social support for contemporary modernization of their regions. Based on the analysis of official statistics and surveys of the population in the regions of Siberia, an assessment of the educational potential of internal migration and socio-cultural characteristics of potential agents of modernization in the population of these territories is made.Статья посвящена исследованию социально-экономических, социодемографических и социокультурных характеристик экономически активного образованного населения регионов Сибирского федерального округа. Объект исследования – резиденты Сибири, обладающие высоким человеческим капиталом и перспективой действия в качестве социальной поддержки современной модернизации их регионов. На основе анализа официальной статистики и изучения населения в регионах Сибири сделана оценка образовательного потенциала внутренней миграции и социокультурных характеристик потенциальных агентов модернизации среди населения этих территорий

THE FORMATION OF THE BUDGET OF THE TV COMPANY METHOD OF VALUATION OF COST OF PRODUCTION

The necessity of applying formalized methods of evaluating labor and resource intensity of production of television programmes of various kinds. Describes the systematic parameters that determine these parameters. The methods of calculating the necessary financial costs when the budget of a television company

THE FORMATION OF THE BUDGET OF THE TV COMPANY METHOD OF VALUATION OF COST OF PRODUCTION

The necessity of applying formalized methods of evaluating labor and resource intensity of production of television programmes of various kinds. Describes the systematic parameters that determine these parameters. The methods of calculating the necessary financial costs when the budget of a television company

ANALYSIS OF METHODS TO INCREASE BRAND LOYALTY AMONG RUSSIAN TELEVISION CHANNELS

Based on the study of marketing activities of Russian TV channels of entertainment and educational segments the modern methods of attracting viewers to television brands have been analyzed. The objects of the study are seven well-known public broadcasters, whose business has established more than twenty-five significant and cost-effective ways to influence the loyalty of the audience. In combination with negative factors indirectly affecting the implementation of loyalty programs, taking into account the existing methods of other industries, a minimum independent evaluation of the effectiveness of loyalty, which can serve as an idea for new marketing developments, and will contribute to the development of scientific research in this economical area, has been suggested

Der soziokulturelle Kontext der Konkurrenzfähigkeit junger Menschen in einer großen Region in Sibirien

Ziel der vorgestellten Studie ist die Analyse des inneren und äußeren soziokulturellen Kontexts der sozialen Konkurrenzfähigkeit junger Erwachsener einer großen Region in Sibirien, der Region Krasnojarsk. Der äußere Kontext der sozialen Konkurrenzfähigkeit ist die soziokulturelle Umgebung, der innere besteht aus einer Reihe von Werteorientierungen und sozialen Vorstellungen. Soziale Konkurrenzfähigkeit wird als Fähigkeit eines sozialen Akteurs betrachtet, seine Ziele in der Gesellschaft im Wettbewerb mit anderen Akteuren zu erreichen. Es wurde festgestellt, dass diejenigen jungen Menschen am konkurrenzfähigsten sind, die ihre soziokulturelle Makroumgebung (die Gesellschaft in Russland) entweder als vorindustriell oder feudal betrachten, oder aber als kapitalistische oder Industriegesellschaft. Über eine besonders hohe Konkurrenzfähigkeit verfügen diejenigen jungen Erwachsenen, die sich bei ihrer beruflichen Tätigkeit an marktwirtschaftlichen Werten orientieren, was deren erfolgreiche Anpassung an die im Land bestehenden sozio-ökonomischen Bedingungen belegt. Der soziokulturelle Kontext der Konkurrenzfähigkeit junger Menschen entspricht im höchsten Maße dem derzeitigen Zustand der Gesellschaft in Russland. Viele erwachsene Menschen in Russland hingegen leben weiterhin in dem soziokulturellen Kontext einer vergangenen Epoche