The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand

The ever increasing brand multiplicity and competition on the market of goods and services have dictated the pace of growth in the usage of celebrity endorsement across the globe. The use of celebrity endorsement has become a prime brand communication strategy in organizational management that aids the sale and promotion of brands across the globe. It is a popular approach in marketing communication for all brand management. This paper examines celebrity endorsement as a brand communication tool that serves as an aid to expedite brand image and purchase. However, it can also become horrific unless accompanied by a powerful idea, effective and impeccable positioning

Method for deducing anisotropic spin-exchange rates

Using measured spin-transfer rates from alkali atoms to He-3, combined with spin-relaxation rates of the alkali atoms due to He-3 and He-4, it should be possible to differentiate between isotropic and anisotropic spin-exchange. This would give a fundamental limit on the He-3 polarization attainable in spin-exchange optical pumping. For K-He, we find the limit to be 0.90+-0.11

The Dwarf Spheroidal Companions to M31: WFPC2 Observations of Andromeda I

Images have been obtained with the Hubble Space Telescope WFPC2 camera of Andromeda I, a dwarf spheroidal (dSph) galaxy that lies in the outer halo of M31. The resulting color-magnitude diagrams reveal for the first time the morphology of the horizontal branch in this system. We find that, in a similar fashion to many of the galactic dSph companions, the horizontal branch (HB) of And~I is predominantly red. Combined with the metal abundance of this dSph, this red HB morphology indicates that And I can be classified as a ``second parameter'' system in the outer halo of M31. This result then supports the hypothesis that the outer halo of M31 formed in the same extended chaotic manner as is postulated for the outer halo of the Galaxy.Comment: 26 pages using aas2pp4.sty, including 2 tables and 7 figures, to be published in AJ. Figure 1 is in gif form. To include in main ps file, use xv to create a ps file called Da_Costa.fig1.ps and uncomment appropriate lines in .tex fil

Some studies on a solid state sulfur probe for coal gasification systems

Measurements on the solid electrolyte cell (Ar + H(2) + H(2)S/CaS + CaF(2) + (Pt)//CaF(2)//(Pt) + CaF(2) + CaS/H(2) + H(2)+Ar) show that the emf of the cell is directly related to the difference in sulfur potentials established at the Ar + H(2) + H(2)S/electrode interfaces. The electrodes convert the sulfur potential gradient across the calcium fluoride electrolyte into an equivalent fluorine potential gradient. Response time of the probe varies from approximately 9 hr at 990 K to 2.5 hr at 1225 K. The conversion of calcium sulfide and/or calcium fluoride into calcium oxide is not a problem anticipated in commercial coal gasification systems. Suggestions are presented for improving the cell for such commercial applications

Corrosion of 310 stainless steel in H2-H2O-H2S gas mixtures: Studies at constant temperature and fixed oxygen potential

Corrosion of SAE 310 stainless steel in H2-H2O-H2S gas mixtures was studied at a constant temperature of 1150 K. Reactive gas mixtures were chosen to yield a constant oxygen potential of approximately 6 x 10 to the minus 13th power/cu Nm and sulfur potentials ranging from 0.19 x 10 to the minus 2nd power/cu Nm to 33 x 10 to the minus 2nd power/cu Nm. The kinetics of corrosion were determined using a thermobalance, and the scales were analyzed using metallography, scanning electron microscopy, and energy dispersive X-ray analysis. Two corrosion regimes, which were dependent on sulfur potential, were identified. At high sulfur potentials (p sub S sub 2 less than or equal to 2.7 x 10 to the minus 2nd power/cu Nm) the corrosion rates were high, the kinetics obeyed a linear rate equation, and the scales consisted mainly of sulfide phases similar to those observed from pure sulfication. At low sulfur potentials (P sub S sub 2 less than or equal to 0.19 x 10 to the minus 2nd power/cu Nm) the corrosion rates were low, the kinetics obeyed a parabolic rate equation, and scales consisted mainly of oxide phases

Two-dimensional viscous flow computations of hypersonic scramjet nozzle flowfields at design and off-design conditions

The PARC2D code has been selected to analyze the flowfields of a representative hypersonic scramjet nozzle over a range of flight conditions from Mach 3 to 20. The flowfields, wall pressures, wall skin friction values, heat transfer values and overall nozzle performance are presented

Stability of chromium (III) sulfate in atmospheres containing oxygen and sulfur

The stability of chromium sulfate in the temperature range from 880 K to 1040 K was determined by employing a dynamic gas-solid equilibration technique. The solid chromium sulfate was equilibrated in a gas stream of controlled SO3 potential. Thermogravimetric and differential thermal analyses were used to follow the decomposition of chromium sulfate. X-ray diffraction analysis indicated that the decomposition product was crystalline Cr2O3 and that the mutual solubility between Cr2(SO4)3 and Cr2O3 was negligible. Over the temperature range investigated, the decomposition pressure were significantly high so that chromium sulfate is not expected to form on commercial alloys containing chromium when exposed to gaseous environments containing oxygen and sulfur (such as those encountered in coal gasification)

Phase relations in the Fe-Ni-Cr-S system and the sulfidation of an austenitic stainless steel

The stability fields of various sulfide phases that form on Fe-Cr, Fe-Ni, Ni-Cr and Fe-Cr-Ni alloys were developed as a function of temperature and the partial pressure of sulfur. The calculated stability fields in the ternary system were displayed on plots of log P sub S sub 2 versus the conjugate extensive variable which provides a better framework for following the sulfidation of Fe-Cr-Ni alloys at high temperatures. Experimental and estimated thermodynamic data were used in developing the sulfur potential diagrams. Current models and correlations were employed to estimate the unknown thermodynamic behavior of solid solutions of sulfides and to supplement the incomplete phase diagram data of geophysical literature. These constructed stability field diagrams were in excellent agreement with the sulfide phases and compositions determined during a sulfidation experiment

Iterated function systems, representations, and Hilbert space

This paper studies a general class of Iterated Function Systems (IFS). No contractivity assumptions are made, other than the existence of some compact attractor. The possibility of escape to infinity is considered. Our present approach is based on Hilbert space, and the theory of representations of the Cuntz algebras O_n, n=2,3,.... While the more traditional approaches to IFS's start with some equilibrium measure, ours doesn't. Rather, we construct a Hilbert space directly from a given IFS; and our construction uses instead families of measures. Starting with a fixed IFS S_n, with n branches, we prove existence of an associated representation of O_n, and we show that the representation is universal in a certain sense. We further prove a theorem about a direct correspondence between a given system S_n, and an associated sub-representation of the universal representation of O_n.Comment: 22 pages, 3 figures containing 7 EPS graphics; LaTeX2e ("elsart" document class); v2 reflects change in Comments onl