The UK Ceramic Marketing Strategy in response to globalization.

Also based on my current research, the 2013 Conference of Historical Analysis and Research in Marketing (CHARM) have accepted my research paper on UK ceramics and globalization. My paper has also been accepted for publication in their Proceedings, to be published at the time of the Conference

UK Ceramic Manufacturing strategies, marketing and design in response to globalization c1990-2010.

My research is considering the impact of the Far East on the UK Ceramic Industry, design, marketing and consumption, c1990-2010. The Conference is jointly organised by Parsons and Cooper-Hewitt, National Design Museum, and one of the themes is ‘Globalization and the mobility of cultural products’. The title of my paper is ‘UK ceramic manufacturing strategies, marketing and design in response to globalization c1990-2010’. This is a prestigious event run by a world renowned design school. I was invited by Dr.Ethan Robey, Assistant Professor of the History of Decorative Arts and Design, Associate Director, MA Program in the History of Decorative Arts and Design

Variations in American marketing practices of early nineteenth-century ceramic importers and dealers, reflecting culture and identity

This paper explores the advertising strategy of crockery importers and dealers in relationship to their origins and backgrounds. This is a departure from earlier ceramic-history literature which tended to focus on the Staffordshire producers, with limited awareness of how the identity of importers and dealers influenced what products were sold, and their individual approaches to marketing. Within a context of historical marketing research, this paper analyses newspaper advertising and commentary. It combines an examination of marketing practices with a wider consideration of the cultural identities of ceramic importers and dealers. The digitalization of historical records, combined with sophisticated search engines, makes it more feasible to examine a broader range of sources. Thus, modern research methods can enhance our understanding of production and demand, and reveal how marketing strategy was diverse. Awareness of how advertising was influenced by the backgrounds and socio-political views of importers and dealers demonstrates ways in which Anglo-American ceramic trade could be far more market-led. More significantly, marketing approaches were not necessarily responding to American demand, but rather that importers could engage in commissioning goods which reflected their own views on politics, religion or slavery. Examining the advertising of importers demonstrates the complex relationship between production and ceramic demand. This paper opens up debates as to how far the advertising of other merchandise in the United States shows evidence of taking a more individual approach by the nineteenth-century

The Formation of American Ceramic Preferences.

Neil Ewins’ ‘The Formation of American Ceramic Preferences’ in Ceramic Identification in Historical Archaeology: the View from California, 1822-1940, edited by Rebecca Allen, Julia Huddleston, Kimberly Wooten and Glenn Farris, Society for Historical Archaeology, USA, is a forthcoming publication for 2013. My contribution to Ceramic Identification in Historical Archaeology: the View from California, 1822-1940, stems from research from my 1997 publication, “Supplying the Present Wants of Our Yankee Cousins” Staffordshire Ceramics and the American Market 1775-1880, City Museum & Art Gallery of Stoke-on-Trent, June 1997 (pp.1-154). (Second Edition, February 1998). This 2013 chapter brings together up-to-date evidence of what typically was the ceramic demand in the USA by the mid-19th century, and attempts to account for these changes by considering ceramics in a socio-economic framework

Association For Art History

Abstract Ceramics as a vehicle of protest and spiritual enlightenmen

Regionalism and authenticity in a globalized world: the case of English Ceramics.

In the last chapter of Frances Hannah’s Ceramics: Twentieth Century Design of 1986, the possible future of English ceramics was briefly discussed. It was predicted how there would be a continued growth of multi-nationalism, the utilization of world-wide cheap labour, and a declining tendency to manufacture surface-designs to suit national tastes and different markets. These observations have much in common with what is related to the characteristics of globalization. In a context of a surge world-wide competition and factory closures, the focus of this seminar is how the English ceramic industry (centred around the Staffordshire Potteries) has responded to globalization. The surprise, perhaps, is how there has not been a complete collapse, or disappearance of the ceramic industry. As evidenced by marketing strategy and design, a renewed interest in regionalism and issues of authenticity have also become some of the qualities of contemporary ceramics. In short, the actual consequences of globalization remain complex and diverse

Comparative Studies in Anglo-American ceramic demand.

Neil Ewins’ research paper for Ceramics in America was concerned with the ceramic production and sales distribution of a Burslem manufacturer working in the 1860s and 1870s. The research is based on new archival material not published before, and the outcome has enabled a more comprehensive comparison to be made between the ceramic demand of the UK and that of the USA. The research paper includes images of ceramics, distribution maps, advertisements, and 6 appendices