Personal financial behavior among students: the case of UiTM Melaka / Zarinah Abu Yazid, Shahreena Daud and Nur Asyira Naziron

Financial management is very important to secure a good quality of life. People must plan for long-term investments for their retirement and children's education. They must decide on short-term savings and borrowing for a vacation, a down payment for a house and a car loan. Therefore, to make a good financial decision, we must have a proper financial planning and basically we need to start at a young age. Due to this, a study on personal financial behavior among students at Universiti Teknologi MARA Melaka was undertaken. The purpose of this paper is to highlight the impact of two independent variables (financial knowledge and financial attitude) on the dependent variable, personal financial behavior. Questionnaires were used to collect data and 143 students were involved as respondents. The collected data was then will be analyzed by using SPSS 20. Findings revealed that financial knowledge and financial attitude are significant predictors of students' personal financial behavior and it was concluded that financial knowledge has the most impact on the students' personal financial behavior. Recommendations for future research have also been put forth in this paper

Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron

Banking industry in Malaysia are now providing a wide range of services and investing a large amount of money in marketing strategies and promotional activities in order to attract and retain customer. In this competitive market, it is imperative that banks be aware of the factors or determinants that their customer consider important when selecting a bank. This study will investigate the selection criteria employed by undergraduates in UiTM Melaka, how these criteria are prioritized according to their importance and also to examine the different of bank selection criteria among gender. In analyzing the data, this study relied on 30 selection factors from Almossawi (2001) and used Varimax rotation factor as a tools. The result from the survey on 207 undergraduates indicated that they ranked 24 hours availability of ATM ( Automated teller machine) service as the most important criteria, meanwhile banks open during Friday prayer was given the lowest ranking. Based from gender, male indicated that availability of ATM in several locations as the most important criteria while female indicated that 24 hours availability of ATM service as the most important determinant too. Both gender agreed that bank opens during Friday prayer was the lowest ranking. Seven factors group were developed from factor analysis. Since undergraduates are among the potential customer for bank industry, it is recommended that banks should focus on financial benefits, location and facilities as their strategies in order to attract new customer. Furthermore, recommendation for future research have also been put forth in this study