Rural buyers' perception about mosquito repellants

Mosquito repellants prevent mosquito bites and prevention of "man-mosquito contact" is a critical factor in transmission and spread of any disease through mosquitoes particularly in rural area. There has been a long standing 'bias' towards rural buyers. The rural markets are considered rigid in the nature but it is not the case in real sense. Marketing to rural buyers is not only a challenge to the marketers but to the manufacturers, communicators, national planners and economists as well. That is why it has been necessary to understand the various aspects of selected rural areas and consumption pattern for such a fast growing market i.e. mosquito repellants and rural buyers’ perception towards such urban products. The present paper aims to find out the factors influencing the purchase decisions of rural buyers for mosquito repellants and to study the perceptions of present and potential rural buyers' of selected mosquito repellant brands.mosquito, repellent, malaria, rural market, buyers

Overcoming Recession through Effective Business Communication Approaches (A Study in Indian Scenario)

No business activity can be completed without effective business communication network. The stage of economic turmoil is the most important time for any organization to regroup its strategy. At this juncture, strong, transparent and constant internal and external communication networks play a vital role. The global meltdown is a blessing in disguise for the organizations to invigorate their business communication network. The present paper aims to study multifarious approaches of Business Communication applied by Indian Organizations to combat the turbulent period of recession in a successful manner.

Estimation of Irrigation Water Demand: A Case Study for the Texas High Plains

On the Texas High Plains, water from the Ogallala aquifer is used to supplement irrigation requirements, since annual rainfall is below 20.5 in/ year. This study addresses land and water demand by testing the effects of water costs, crop prices, and technology on water use and crop production acreages.Ogallala, Irrigation, Water Demand, Technology, Agricultural and Food Policy, Production Economics,

Technology Triggered Automated College Management System

In recent years, Radio Frequency Identification (RFID) based systems have seen large improvement and have been successfully applied to different areas including health care, security, and IT industry. RFID technology provides wireless identification using electronic tags (passive and active) with suitable scanners. This project is worked on an attempt to solve recurrent attendance monitoring problem and leave management system for the faculties in present global academic situation. The application of attendance monitoring system to RFID is developed and deployed in this work, i.e. capable of reducing the time wasted during manual roll calls for attendance and perform managerial decisions by the fact and proof that student or faculty was present or absent on the particular day. This study is also extended to faculty attendance system, library management system and student welfare module

An Operation Of Solar Authority Optimizer For DC Sharing System

This provides a high-efficiency solar system (SPO) which accurately harvests the maximum energy from the photovoltaic (PV) plate and then generates the energy to the DC micro-grid. The current model combines technologies integrated induction and transformer capacitor to achieve high voltage increase. The programmed system enhances the dynamics of the two-bridge, aggression and control algorithm tracking is extremely dynamic and puts the power to augment. Photovoltaic power is harvested and supplied to the Dual Active Bridge circuit where it can be elevated significantly using line conversion. The rotation rate of the selected switch is 4: 1 and this output is also supplied to the transformer bridge. The converter converts the current to the current point. This DC power is given as an input to the DC system. This method is very effective and stupid to conduct. The amount of material used to recreate it is lower than current systems

Prevalence of cognitive impairment and depression among elderly patients attending the medicine outpatient of a tertiary care hospital in South India

Background:Cognitive impairment is an important clinical issue among elderly patients with depression and has a more complex etiology. The aim of the present work was to examine the prevalence of cognitive impairment and depression in elderly subjects above 60 years.Methods: A cross-sectional study on the prevalence of cognitive impairment and depression on elderly people (n=525) attending the General Medicine OPD of Sri Venkateswara Ram Narain Ruia Government General Hospital, Tirupati. Cognitive function and depression were assessed by applying standardized Mini-Mental State Examination of Folstein (MMSE) and the Geriatric Depression Scale (GDS), respectively.Results:Prevalence of cognitive impairment was 31.0% (34.7% women, 23.4% men); there were significant differences observed with reference to age, gender, literacy and economic status. Prevalence of depression was 44.8% (51.0% women, 39.6% men); with relation to age, gender, literacy and economic status, there were significant differences observed.Conclusion:Cognitive impairment and depression were present in elderly people and these disorders are more prevalent in the females than in the males. Hence, psychiatrist should pay special attention for early detection and treatment of depressive symptoms in elderly people with cognitive impairment

Effect of Agricultural Activity on River Water Quality: A Case Study for the Lower Colorado River Basin

This case study investigates the effect of a change in cropping pattern involving expanded acres of crops for biofuel feedstock, on the discharge of nutrients to rivers. Annual data from 1968-2008 on stream flow, cropped acres, and precipitation for Wharton County, Texas are used. A positive impact of increased corn acreage over this period on river discharge is identified.Biofuels, Stream Flow, Discharge, Production Economics, Resource /Energy Economics and Policy,

Analog VLSI Implementation of Feed Forward Neural Network for Signal Processing

With the emergence of VLSI Technology in electronic industry, the numerous applications of integrated circuits in high-performance computing, consumer electronics, and telecommunications has been rising steadily, and at a very fast pace. Artificial intelligence is integral part of a neural network is based on mathematical equations and artificial neurons. The focus here is the implementation of the Neural Network Architecture (NNA) with on chip learning in analog VLSI for generic signal processing applications. The artificial neural network comprises of analog components like multipliers and adders along with the tan-sigmoid function generating circuit. The given architecture uses components such as Gilbert cell mixer (GCM), neuron activation function (NAF) to implement the functions an artificial neural network. With the balanced operation of the Gilbert cell clearer output is obtained by eliminating unwanted signals. The architecture is designed using 180nm CMOS/VLSI technology with Cadence virtuoso tool. DOI: 10.17762/ijritcc2321-8169.150517

Spin-1 chain with spin-1/2 excitations in the bulk

We present a spin-1 chain with a Hamiltonian which has three exactly solvable ground states. Two of these are fully dimerized, analogous to the Majumdar-Ghosh (MG) states of a spin-1/2 chain, while the third is of the Affleck-Kennedy-Lieb-Tasaki (AKLT) type. We use variational and numerical methods to study the low-energy excitations which interpolate between these ground states in different ways. In particular, there is a spin-1/2 excitation which interpolates between the MG and AKLT ground states; this is the lowest excitation of the system and it has a surprisingly small gap. We discuss generalizations of our model of spin fractionalization to higher spin chains and higher dimensions.Comment: 7 pages including 4 figures; this is the published version of the pape

Greater insulin sensitivity in calorie restricted rats occurs with unaltered circulating levels of several important myokines and cytokines

Abstract Calorie restriction (CR; ~60% of ad libitum, AL intake) has been associated with substantial alterations in body composition and insulin sensitivity. Recently, several proteins that are secreted by nontraditional endocrine tissues, including skeletal muscle and other tissues, have been discovered to modulate energy metabolism, body composition, and insulin sensitivity. The aim of this study was to characterize the influence of CR by rats on plasma levels of six of these newly recognized metabolic hormones (BDNF, FGF21, IL-1β, myonectin, myostatin, and irisin). Body composition of 9-month old male Fischer-344/Brown Norway rats (AL and CR groups) was determined by nuclear magnetic resonance. Blood sampled from the carotid artery of unanesthetized rats was used to measure concentrations of glucose and plasma proteins. As expected, CR versus AL rats had significantly altered body composition (reduced percent fat mass, increased percent lean mass) and significantly improved insulin sensitivity (based on the homeostasis model assessment-estimated insulin resistance index). Also consistent with previous reports, CR compared to AL rats had significantly greater plasma levels of adiponectin and corticosterone. However, there were no significant diet-related differences in plasma levels of BDNF, FGF21, IL-1β, myonectin, myostatin, or irisin. In conclusion, these results indicate that alterations in plasma concentration of these six secreted proteins are not essential for the CR-related improvement in insulin sensitivity in rats.http://deepblue.lib.umich.edu/bitstream/2027.42/112685/1/12986_2012_Article_484.pd