Analyzing and Predicting Purchase Intent in E-commerce: Anonymous vs. Identified Customers

The popularity of e-commerce platforms continues to grow. Being able to understand, and predict customer behavior is essential for customizing the user experience through personalized result presentations, recommendations, and special offers. Previous work has considered a broad range of prediction models as well as features inferred from clickstream data to record session characteristics, and features inferred from user data to record customer characteristics. So far, most previous work in the area of purchase prediction has focused on known customers, largely ignoring anonymous sessions, i.e., sessions initiated by a non-logged-in or unrecognized customer. However, in the de-identified data from a large European e-commerce platform available to us, more than 50% of the sessions start as anonymous sessions. In this paper, we focus on purchase prediction for both anonymous and identified sessions on an e-commerce platform. We start with a descriptive analysis of purchase vs. non-purchase sessions. This analysis informs the definition of a feature-based model for purchase prediction for anonymous sessions and identified sessions; our models consider a range of session-based features for anonymous sessions, such as the channel type, the number of visited pages, and the device type. For identified user sessions, our analysis points to customer history data as a valuable discriminator between purchase and non-purchase sessions. Based on our analysis, we build two types of predictors: (1) a predictor for anonymous that beats a production-ready predictor by over 17.54% F1; and (2) a predictor for identified customers that uses session data as well as customer history and achieves an F1 of 96.20%. Finally, we discuss the broader practical implications of our findings.Comment: 10 pages, accepted at SIGIR eCommerce 202

Geometric Phase, Curvature, and Extrapotentials in Constrained Quantum Systems

We derive an effective Hamiltonian for a quantum system constrained to a submanifold (the constraint manifold) of configuration space (the ambient space) by an infinite restoring force. We pay special attention to how this Hamiltonian depends on quantities which are external to the constraint manifold, such as the external curvature of the constraint manifold, the (Riemannian) curvature of the ambient space, and the constraining potential. In particular, we find the remarkable fact that the twisting of the constraining potential appears as a gauge potential in the constrained Hamiltonian. This gauge potential is an example of geometric phase, closely related to that originally discussed by Berry. The constrained Hamiltonian also contains an effective potential depending on the external curvature of the constraint manifold, the curvature of the ambient space, and the twisting of the constraining potential. The general nature of our analysis allows applications to a wide variety of problems, such as rigid molecules, the evolution of molecular systems along reaction paths, and quantum strip waveguides.Comment: 27 pages with 1 figure, submitted to Phys. Rev.

Inflammation and breast cancer. Inflammatory component of mammary carcinogenesis in ErbB2 transgenic mice

This review addresses genes differentially expressed in the mammary gland transcriptome during the progression of mammary carcinogenesis in BALB/c mice that are transgenic for the rat neu (ERBB2, or HER-2/neu) oncogene (BALB-neuT664V-E mice). The Ingenuity knowledge database was used to characterize four functional association networks whose hub genes are directly linked to inflammation (specifically, the genes encoding IL-1β, tumour necrosis factor, interferon-γ, and monocyte chemoattractant protein-1/CC chemokine ligand-2) and are increasingly expressed during such progression. In silico meta-analysis in a human breast cancer dataset suggests that proinflammatory activation in the mammary glands of these mice reflects a general pattern of human breast cancer

Backlash en het glazen plafond

Contains fulltext : 143201.pdf (publisher's version ) (Open Access)Waarom zijn er zo weinig vrouwen in topposities? En waarom vinden mensen vrouwelijke leiders vaak onaardig? In dit artikel wordt onderzoek besproken dat een antwoord probeert te geven op deze vragen. Voor vrouwelijke leidinggevenden kan het lastig zijn om zowel aardig als competent gevonden te worden, maar ook bescheiden mannen hebben het niet altijd even gemakkelijk

Het backlash effect in Nederland: Waarom pittige vrouwen in Nederland niet aan de top komen

Contains fulltext : 77079.pdf (author's version ) (Open Access

Backlash en het glazen plafond

Waarom zijn er zo weinig vrouwen in topposities? En waarom vinden mensen vrouwelijke leiders vaak onaardig? In dit artikel wordt onderzoek besproken dat een antwoord probeert te geven op deze vragen. Voor vrouwelijke leidinggevenden kan het lastig zijn om zowel aardig als competent gevonden te worden, maar ook bescheiden mannen hebben het niet altijd even gemakkelijk

De Draw-a-face taak: een nieuw paradigma om spontane dispositionele inferenties te meten

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Gillende mannen, boze vrouwen: Backlash en het selectief onthouden

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Too exhausted to go to bed: Implicit theories about willpower and stress predict bedtime procrastination

While most people are aware of the importance of sleep for their health, well‐being, and performance, bedtime procrastination is a pervasive phenomenon that can be conceptualized as a case of self‐control failure (Kroese et al., Frontiers in Psychology, 5, 2014, 1). Two daily diary studies (N1 = 185, N2 = 137) investigated beliefs about willpower and stress as interactive predictors of bedtime procrastination. Beliefs about willpower capture whether people think of their willpower as limited resource that gets easily depleted (limited theory) or as something that remains regardless of previous acts of self‐control (non‐limited theory). Results show that after a stressful day, people with a limited versus non‐limited theory procrastinate more on going to bed, while there is no difference in bedtime procrastination on less stressful days. Thus, ironically, limited theorists who should be more concerned with recovering their resources after a stressful day sleep less the following night