Developing supported health tourism cluster for high quality tourism of BRIC in Active Beach Group of Thailand

This study focuses on promoting high quality tourism from BRIC, specifically. The Thailand Tourism Department plans to support the development of this market. The eastern Thai provinces, have great tourism potential--Thailand Tourism Cluster (TCC), Active Beach. These provinces offer numerous, varied and unique activities to the tourist. The Thai Government has the budget for development, growth and improvement of tourism to high revenue potential for the health tourism industry and local community economies, in general. All parties received opportunity for all involvement in the process of drafting the strategic plan that would be recognized and applied in practice. The plan, as developed, recognizes that Thailand is an attractive target for high quality tourism. Health tourism development may have many beneficial consequences, both economic and environmental, for a destination. Research driven cluster is a development of a model to promote health-oriented, participatory and sustainable to cater to the provinces in the active beach. .peer-reviewe

Factors Influencing Decision Making to Revisit Japan of the Thai Bangkokian Millennial Tourists during Public Holidays

Even though Japan encounters several tourism issues including an epidemic like COVID-19, Japan is still among the pioneering countries when it comes to opening its doors to tourists. Currently, Japan tour packages are drawing high attention from Bangkokian millennials who prefer to travel during Thai public holidays due to diverse reasons. Hence, this study focused on identifying tourism marketing mix factors that influence Thai Bangkokian millennial tourists during Thai public holidays. Two hypotheses were set up. A verified questionnaire was used to collect the data from targeted 400 samples, then the data were analyzed into percentage, mean, and standard deviation. Also, Exploratory Factor Analysis (EFA) and regression analysis were used to test hypotheses and identify relationships and influences between variables. The results indicated that, in terms of demographic characteristics, gender, age, status, occupation, and income influence Thai millennial tourists to revisit Japan. Meanwhile, according to 12 tourism marketing factors, product and service quality factor, price factor, promotion factor, process factor, political factor, performance management factor, and presentation and public relations factor significantly affect the decision to revisit Japan of Thai millennial tourists in the Bangkok during public holidays