PERFORMANCE OF RED CHILI PEPPER IN NORTH SUMATERA CASE: BERINGIN DISTRIC, DELI SERDANG REGENCY

Red chili pepper is an important commodity for the people of Indonesia. Therefore the government has set red chili pepper as a strategic commodity with a production target of 2.29 million tons in 2019. One of the centers of red chili pepper production is North Sumatera. As a production center, the problem is usually about the low prices at the farm level.  This is due to the lack of a marketing channel role analysis that could accommodate farmers' aspirations, causing farmers to not have bargaining power, so farmers are only a "price taker”. The purpose of this study is to analyze the red chili pepper marketing system through marketing channel analysis, marketing channel role analysis and operational efficiency analysis through marketing margins and farmer shares. This study was conducted from June 2019 until August 2019 in Beringin District, Deli Serdang Regency, North Sumatra. Farmers were selected using purposive sampling methods, and middlemen were chosen by using the snowball sampling method. In processing data this study uses descriptive qualitative and quantitative analysis. The results showed that there were 3 channels in marketing red chili pepper. Based on the results of the efficiency analysis it was found that marketing channel 2 was the most efficient channel due to several things, such as the existence of cooperation with the collector and the unavailability of other marketing institutions that favored the red chili pepper farmers. In order to improve bargaining power, farmers need to strengthen the existing STA to be able to reach all red chili farmers

Analysis of The Integrated Farming Income in The SMD (Sarjana Membangun Desa) Program In Padang City (Case Study: Tani Ternak Sepakat Group)

The purpose of this research is to analyze the farming income of farmers who develop integrated farming system after and before getting the SMD Program in Padang City by involving Tani Ternak Sepakat Group as case study. This research was  designed as a  case study conducted from June 2012 to July 2012 in Kurao Pagang, Padang City, West Sumatera. In this research, the researcher used descriptive qualitative and descriptive quantitative design. The results of this study  showed that the integrated farming system through the SMD Program in Tani Ternak Sepakat Groups has implemented the integration between paddy farming and breeding funded by SMD Program. For breeding activity, The Tani Ternak Sepakat group raises both goats and cows. At the same time, the farmer group also cultivates paddy only for integrating between paddy farming and cattle. The integration is done through the use of cattle’s compost as paddy farming fertilizer and the use of paddy’s farming residues for feeding the cattle. However, these practices reduce farmers’ income by 95.12% for the first years of the program. Based on the study, it is suggested that farmers implement waste treatment technology that utilize available resources and to increase their income. Key Word: SMD Program, Integrated Farming System, Farmers Incom

PREFERENSI KONSUMEN LAYANAN SAYUR ONLINE UNTUK MENINGKATKAN PENJUALAN KONSUMEN RUMAHAN DAY DAY FRESH

Day Day Fresh (DDF) is an online vegetable and fruit supply company that serves business consumers (B2B) and household consumers (B2C). Their sales growth to business consumers (B2B) has increased, but sales to household consumers (B2C) are still small and stagnant due to the difficulty of entering the home market segment. Therefore, it is important to know the preferences of online vegetable service consumers to increase sales of Day Day Fresh home consumers. Data collection uses a questionnaire and is given online via WhatsApp, Instagram, Facebook and Telegram. This research used non-probability sampling techniques with 300 respondents. Data analysis uses descriptive analysis methods using Microsoft Excel. Based on the research result, it can be concluded Product variety is a very important factor for vegetable consumers in making purchases, where the freshness aspect is the most important in product quality. Price information is also a very important factor for consumers in purchasing decisions. The promotional aspect that most influences consumer purchasing decisions is ease of ordering and complaint service. In the location aspect, WhatsApp is the most preferred medium for consumers to purchase vegetables online. Key words:  costumer preference, place, price, product, promotionINTISARIDay Day Fresh (DDF) adalah perusahaan penyediaan sayur dan buah online yang melayani konsumen bisnis (B2B) dan konsumen rumah tangga (B2C). Pertumbuhan penjualan Day Day Fresh pada konsumen bisnis (B2B) mengalami peningkatan, namun penjualan pada konsumen rumah tangga (B2C) masih sedikit dan stagnan karena sulitnya memasuki segmen pasar rumahan. Sehingga penting untuk diketahui preferensi konsumen layanan sayur online untuk meningkatkan penjualan konsumen rumahan Day Day Fresh agar produk yang dihasilkan sesuai dengan keinginan konsumen.  Penelitian dilakukan di Kota Medan pada Agustus hingga Oktober 2022. Jenis penelitian adalah marketing research. Pengumpulan data menggunakan kuesioner dan diberikan secara online dengan bantuan aplikasi whatsapp, instagram, facebook dan telegram. Penelitian ini menggunakan teknik non probability sampling dengan responden sebanyak 300 orang. Analisis data dilakukan dengan metode analisis deskriptif menggunakan Microsoft Excel.  Hasil penelitian menunjukkan bahwa variasi produk merupakan faktor yang sangat penting bagi konsumen sayuran dalam melakukan pembelian, dimana aspek kesegaran paling penting dalam kualitas produk. Informasi harga juga menjadi faktor yang sangat penting bagi konsumen dalam memutuskan pembelian. Aspek promosi yang paling mempengaruhi keputusan pembelian bagi konsumen adalah kemudahan dalam pemesanan dan layanan komplain. Pada aspek tempat, whatsapp menjadi media yang paling disukai konsumen untuk melakukan pembelian sayur online. Key words: harga, preferensi konsumen, produk, promosi, tempa