Pengembangan Produk dan Perancangan Srategi Produt Life Cycle (PLC) untuk Meningkatkan Penjualan Gerabah dengan strategi Assesment Of Customer dan Analisis SWOT

Pottery sales in East Masbagi have decreased after Covid 19 and in 2022, many art shops will still be affected by closing, so to know further, a good strategy is needed for pottery craftsmen in East Masbagi Village based on analysis to create various strategic options that can be chosen according to the problem. craftsmen, using SWOT analysis and assessment of customers to provide definite information for designing strategies using PLC. This research uses the Field Research type of research. The data in this research were obtained from the results of a Focus Group Discussion (FGD) with pottery craftsmen in East Masbagik. The results of the research show that based on the results of the customer assessment strategy and SWOT analysis which were processed using product life cycle (PLC) analysis, 4 decisive alternative strategies were obtained, which were then selected through the QSPM matrix. The results of the QSPM matrix show that the highest score is 2434, namely creating creativity by developing products to attract consumer interest in accordance with the reality that the existing products and designs produced are still eye-catching and there is not as much housing as possible

Abstracts of the International Halal Science Conference 2023

This book presents the extended abstracts of the selected contributions to the International Halal Science Conference, held on 22-23 August 2023 by the International Institute for Halal Research and Training (INHART), IIUM, Malaysia in collaboration with Halalan Thayyiban Research Centre, University Islam Sultan Sharif (UNISSA), Brunei Darussalam. With the increasing global interest in halal products and services, this conference is timely. Conference Title:  International Halal Science ConferenceConference Acronym: IHASC23Conference Theme: Halal Industry Sustainability Through ScienceConference Date: 22-23 August 2023Conference Venue: International Islamic University (IIUM), MalaysiaConference Organizer: International Institute for Halal Research and Training (INHART), International Islamic University (IIUM), Malaysi