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2 research outputs found

Differential involvement with products and issues : an exploratory study / BEBR No. 21

Author: Gardner David Morgan
Hupfer Nancy T.
Publication venue: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Publication date
Field of study

"To be presented at Association for Consumer Research, Annual Conference, University of Maryland, September 1, 1971"Includes bibliographical references (leaf [15])

Illinois Digital Environment for Access to Learning and Scholarship Repository

An experimental examination of mood effects on retrieval and evaluation of advertisement and brand information

Author: Abraham H. Maslow
Alice Isen
Alice Isen
Alice Isen
Alice Isen
Alice Isen
Alvin J. Silk
Anthony G. Greenwald
Carl Obermiller
Chester A. Insko
Dewey Rundas
Douglas M. Stayman
Emmett Velten
Gordon Bower
Guliz Ger
Henry C. Ellis
Henry L. Roediger
James Laird
Jerry C. Olson
John D. Teasdale
John R. Cacioppo
Kevin Lane Keller
Margaret Clark
Marian Chapman Burke
Marvin E. Goldberg
Marvin Zuckerman
Meryl Lichtenstein
Meryl Lichtenstein
Meryl Paula Gardner
Meryl Paula Gardner
Nancy Hupfer
Norbert Schwarz
Patricia A. Knowles
Patricia Cafferata
Rajeev Batra
Raymond L. Horton
Raymond S. Nickerson
Richard E. Petty
Robert S. Wyer
Robert Westbrook
Ronald Paul Hill
Russell Veitch
Stephen J. Grove
Terence A. Shimp
Thomas K. Srull
Thomas K. Srull
Thomas K. Srull
Thomas K. Srull
Tracey Carson
W. Jeffrey Burroughs
William Griffitt
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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