The Soil

Translated from the Vietnamese by Quan Manh Ha and Chau Tra

DECISION TO PURCHASE ONLINE AIRLINE TICKETS OF HO CHI MINH CITY CUSTOMERS

Abstract. The study aimed to identify and measure the factors affecting the decision to purchase online airline tickets in Ho Chi Minh City, Vietnam (HCMC) by surveying 536 customers aged 18 and over who bought airline tickets online and live in Ho Chi Minh City. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, AMOS 22 software to calibrate the scale by CFA confirmatory factor analysis, and evaluated by linear SEM analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived benefit, Perceived ease of use, Reputation of the airline, Subjective norm, Reliability. Meanwhile, Risk perception has a negative impact on the intention to buy airline tickets of customers. Research also indicates that the intention to purchase airline tickets online has an impact on purchase decisions. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, andconsequently make appropriate strategic adjustments and actions in the competitive process for online airline tickets presently.Keywords: online airline ticket, HCMC consumers, purchase intention, purchase decisio

VIETNAMESE CONSUMERS’ ATTITUDE ON TELEVISION ADVERTISEMENT OF SKIN CARE

Abstract. The research investigates how the factors affect Vietnamese consumers’ attitude on televisionadvertisement of skin care, by intervewing 280 consumers. The method of Cronbach’s Alpha analysis, exploratory factor analysis and multiple regression analysis were used with the SPSS program. The result shows that there are five factors affects Vietnamese consumers’ attitude on television advertisement of skin care increasingly: Entertaiment, Informativeness, Celebrity, In-irritation, Credibility. The test show that there is a difference in attitudes towards television commercials in the skin care industry in Vietnam by four characteristics: Gender, Age, Income, Academic level. The research also suggests some solutions to the television advertisers to enhance capability of serving consumers.Keywords: consumer attitude, television advertisement, Vietnamese consumers, skin care, multiple regression analysis, quantitative method

DECISION TO CHOOSE FAST FOOD RESTAURANTS OF THE YOUNG PEOPLE IN HO CHI MINH CITY, VIET

Abstract. This study has specific objectives of Identifying and Measuring the impact level of the factors that affect the decision to choose fast food restaurants of the young people in Ho Chi Minh City, Vietnam (HCMC), by surveying 225 young consumers living in HCMC. The SPSS 20 tool was used through the Cronbach's Alpha, EFA, multiple linear regression analysis. The result shows four factors positively affect the decision of choosing fast food restaurants of the young people in HCMC in the order of decreasing level: (1) Price, (2) Products, (3) Store location, and (4) Space. The results also show that there is no difference in the decision by gender but there are differences by occupation and income. From that, several managerial recommendations have been proposed for managers of fast-food stores to developappropriate marketing strategies that impact on young people.Keywords: Decision to choose, Fast food restaurants, The young people in HCM

Tetra(chlorido/iodido)(1,10-phenanthroline)platinum(IV) hemi[di(chlorine/iodine)]

The asymmetric unit of the title compound, [PtCl3.66I0.34(C12H8N2)]·0.5(Cl0.13I1.87), contains a neutral PtIV complex and one half of a halogen molecule. The PtIV ion is six-coordinated in a distorted octa­hedral environment by two N atoms of the 1,10-phenanthroline ligand and Cl or I atoms. The refinement of the structure and the EDX analysis indicate that the compound is a solid solution in which there is some substitution of Cl for I and vice versa. The chemical formula of the pure state of the compound would have been [PtCl4(C12H8N2)]·0.5I2. In the analysed crystal, two Cl atoms are partially (ca 25% and 9%) replaced by I atoms, and the I2 mol­ecule has a minor component modelled as ICl. As a result of the disorder, the different trans effects of the N and Cl/I atoms are not distinct. The complex displays inter­molecular π–π inter­actions between the six-membered rings, with a centroid–centroid distance of 3.771 (4) Å. There are also weak intra­molecular C—H⋯Cl hydrogen bonds

6,12-Dihydro­dipyrido[1,2-a:1′,2′-d]pyrazinium bis­(perchlorate)

In the title compound, C12H12N2 2+·2ClO4 −, the dihedral angle between the two outer pyridine rings of the dication is 44.8 (1)°. In the crystal, weak intermolecular C—H⋯O hydrogen bonds occur