21 research outputs found
Development projects vs. internally displaced populations in India: a literature based appraisal
"India has invested in industrial projects, dams, roads, mines, power plants and new cities to achieve rapid economic growth. Available reports indicate that more than 21 million people are internally displaced populations (IDPs) due to development projects in India Although the tribal population only makes up eight percent of the total population, more than 40 percent of the development induced displaced are tribal peoples in India. The difficulties faced by IDPs are numerous but distinct. Their right to participate and contest in the political processes is difficult. Such consequences lead to the requirement of legislations that address not only the issue of compensation, but also of resettlement, rehabilitation and participation in negotiation. Hence, the objectives of the study are to bring forth the impacts of major development projects on Internally Displaced Populations in India." (author's abstract
A content analysis of media coverage on road safety and road traffic crashes in Colombia
Introduction: In Colombia, road traffic crashes are the eighth leading cause of death. In 2017, as part of the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS), Vital Strategies supported government-led journalist trainings in Colombia to shift media discourse of road safety as a public health and development issue with known risk factors and achievable solutions, to ultimately catalyze public and policymaker concern and action. This study evaluates the effects these trainings had on road safety reporting.Methods: Articles about BIGRS road safety work published between 1 May 2017 and Aug. 30, 2021 were collected from a database maintained by communication officers. The sample included 870 articles, which were systematically analyzed for year-wise frequency by independent coders. Inter-reliability (Cohenâs Kapp K > 0.94) was established using a codebook developed to identify examples of best practices shared during trainings.Results: From 2017 to 2021, there was a 27% increase in articles that situated road traffic collisions (RTCs) as due to systemic issues (thematic framing) rather than isolated events (episodic framing). Almost all observed articles used at least one WHO-recommended story angle (96%) and key element (95%). Reporting angles focused on the human story were largely underutilized (2%â5%). Government representatives (81%), mostly from the Secretary of Mobility (67%), were the most cited sources and road safety advocates were the least (3%). Use of terms âcrashâ and âcollisionâ increased across the study period (crash: 47% in 2017 to 59% in 2021; collision: 0.4% in 2019 to 5% in 2020). However, RTCs continued to be widely called âaccidentsâ (46%). More than half of articles referenced either âvictimsâ or âvulnerable road usersâ (55%); use of âpersonâ to refer to victims/vulnerable road users increased from 33% in 2017 to 56% in 2020.Conclusion: Over the course of the BIGRS journalist training program, reporting in Colombia increasingly used best practices to frame road safety as a public health issue. This highlights how media engagement is important to comprehensive road safety strategies and should be more widely adopted. Future training efforts should focus on finding the human story, and on changing overreliance on terms like âaccidentâ that make RTCs seem inevitable
Development Projects vs. Internally Displaced Populations in India: a Literature Based Appraisal
Singh Negi N, Ganguly S. Development Projects vs. Internally Displaced Populations in India: a Literature Based Appraisal. COMCAD Arbeitspapiere - Working Papers, 103. Bielefeld: COMCAD - Center on Migration, Citizenship and Development; 2011
International best practice adopted in China: evidence-based mass media campaigns to support city-level 100% smoke free laws
Background and challenges to implementation
On June 1 st , 2015, a remarkable 100% Smoke Free Law came
into effect in Beijing. On January 1 st , 2017, Shenzhen became 100%
smoke free city and on March 1 st , 2017 the Shanghai smoke free law came
into effect. As a result, over 60 million population in China are now protected
from second-hand smoke (SHS) exposure in public places, work places and public
transportation.
Intervention or response
Vital Strategies has collaborated with city
governments, including Beijing, Shenzhen and Shanghai, to conduct
evidence-based tobacco control mass media campaigns, incorporating message testing research to guide development of
communication materials, integrated media planning utilizing a mix of media
communication channels and undertaking evaluation surveys to measure campaign
impact.
To support implementation of the Beijing 100% smoke
free law a campaign was designed to increase understanding of the harms of SHS
exposure, particularly to children, and to support enforcement of the law. The
campaign featured a new television ad, Smoke-free
Restaurant , highlighting specific dangers of SHS exposure for children, and
emphasizing the benefits of the SF law in providing protection from these
harms.
Results and lessons learnt
A population door-to-door evaluation survey was conducted in urban and
peri-urban areas of Beijing from July 1 st to August 12 th 2015
in a total of 900 households. The survey found the majority of smokers who
saw the ad said it made them concerned about the effects of their smoking on
their family's health (89%) and more likely to avoid exposing others to their
cigarette smoke (94%). Almost all respondents said seeing the ad made them more
likely to reduce their children's exposure to SHS (smokers and non-smokers both
97%). Similarly, 87% of nonâsmokers said the ad made them more likely to
protect themselves from SHS exposure.
Conclusions and key recommendations
The results reflect the important role that
mass media campaigns can play in supporting implementation of tobacco control
policies
Using message adaptation and pre-testing to achieve resource efficiencies for best practice lung health communication programs in low- and middle-income country settings
Background
Effective
message design is essential if lung health communication programs are to be
cost efficient as well as meeting behavioural objectives. Strong and scientific
methodology of message testing precedes development of any mass media campaign.
There is a need of a careful combination of scientific content and marketing
expertise to make a campaign effective and impactful. The most important component of any effective media
campaign is to allow target audience to view, engage and respond to the
campaign. Hence, adaptation and pre-testing of messages becomes important to
test the comprehension, understanding and potential
effectiveness of the campaign.
Methods
Twelve
scripts were adapted from successful tobacco control communication programs
conducted in high-income countries. The scripts were adapted to address
smoking, smokeless tobacco use, and second-hand smoke, following which they
were developed into animatics (animated video and audio executions) for ease of
interpretation, and pre-tested through 20 FGDs with tobacco users and non-users
conducted in India. Qualitative discussion and quantitative assessment was
conducted through self-administered questionnaires with thirteen standardised
items and 5 point Likert scales.
Results
Quantitative
findings identified that a number of concepts for smoking/smokeless tobacco, and
second-hand smoke scored consistently highly against indicators including: message was easy to understand, taught me something
new, is believable, is relevant to my life, and; l would be likely to talk to
someone else about this message. Qualitative findings provided insights
into diagnostic amendments for the concepts.
Conclusions
Following
analysis of findings, highly rated concepts were modified and final television
and radio public service announcements were produced to support government of
India, Cigarettes and Other Tobacco Product Act (COTPA) communication programs
(sample animatics and final PSAs to be shared during the presentation)
Evaluation of a targeted intervention to most at risk populations of tobacco users through a tea-shops community signage program
Background
The, “Leaving No One Behind” report to
address the Sustainable Development Goals, recommends approaches to reduce
long-term vulnerability and generate sustainable, meaningful change. Evidence from
Bangladesh points to a higher burden of tobacco related morbidity and mortality
in “most at risk populations” with vulnerability largely due to social and
economic disparities. Challenges in addressing tobacco with most at risk populations
are lower access to information, low risk perceptions toward tobacco related
diseases, and poor self-efficacy perceptions toward quitting. Targeted
interventions to vulnerable groups may provide cost effective approaches to address
these inequalities.
Methods
A tea-shop signage intervention was utilised in slum areas of Dhaka city. A street-intercept survey evaluation
comprised a sample of 600 male and female tobacco users, aged 18 - 55-years
randomly selected from 24 sites.. Measures included recall of the tea-shops
signage and resultant knowledge, attitude, intention and cessation related indicators. Chi-square analyses and independent measures t-tests explored differences in predictor variables of
vulnerability, income, education, gender and location.
Results
Findings
identified high recall of the tea-shops lung cancer message (83%) and strong agreement by campaign aware groups that the signs: Make tobacco users
see the real harms of their tobacco use (96%); Discuss the message with others (62%); Know about serious illnesses caused by tobacco (75%); Try to persuade others to stop using tobacco (64%), and; Makes
me more confident to try to quit (76%). Comparisons of cessation
related behaviours by campaign awareness; Tried
to stop smoking during the past 2 months (59% vs 40%); Tried to stop smokeless tobacco (49% vs 35%);
identified significant improvements in quit attempts (< 95%) and a number of positive correlations according to vulnerability indicators.
Conclusions
Targeted interventions in community settings to most at risk
populations of tobacco users,
can provide cost-effective approaches to support cessation related behaviors
#OneTobaccoTax: social media campaign for unified tobacco taxes under Goods and Services Tax in India
Background and challenges to implementation
India
introduced a Goods and Services Tax (GST), effective 1 July 2017. There was ambiguity on how tobacco would
be taxed - cigarettes were known to be in the highest tax bracket, there was
possibility bidi would fall under the ´essential commodities tax rate of 5%
and there was no information about smokeless tobacco. Vital
Strategies and partners were involved in advocating for a unified tax in the highest
tax bracket for all tobacco.
Intervention or response
The campaign focussed on health
harm messaging while calling for all tobacco products to be included in the highest
bracket. Vital Strategies executed an intensive "#OneTobaccoTax" campaign from
October 2016 - July 2017. The social media campaign ran in multiple phases in
sync with mass media campaigns, earned media activities and offline advocacy. It
comprised a website and social media messages and an online Thunderclap
campaign. The objective was to influence key decision makers by (1) Calling for
high, unified taxes (2) A focus on Bidi, calling for their inclusion in the
highest bracket.
Results and lessons learnt
Analytics suggested that #OneTobaccoTax,
reached out to approximately 1.3 million people. 1,474 tweets targeted Prime
Minister Narendra Modi and Finance Minister Arun Jaitley, which were viewed
283,757 times. Two thunderclap campaigns acquired 747 supporters that were potentially
seen by 7,12,239 people on Twitter and Facebook. Key opinion leaders tweeted
using #OneTobaccoTax.
Conclusions and key recommendations
This demonstrates how social media can be used to target
messages to policy makers and key opinion leaders. People who agreed with our
campaign lent their voice and shared our messages through their own social
media, which showed support for higher tobacco taxes, and allowed supporters to
target decision makers at national and sub-national level. The campaign's objective was attained as the GST council
decided to tax all tobacco products, including bidi, under the highest tax bracket
Using synergised social media approaches to support tobacco control policy and cessation related behaviours in Bangladesh
Background
Social media, synergised with mass media, may provide a
powerful, low-cost channel of communication for public health interventions, including promotion of new policies such as
graphic health warnings on tobacco packs. However, the evidence on the efficacy of social media to support tobacco control within
low -and middle-income countries, is sparse. An innovative website was developed to examine the potential of social media to
increase bridging and bonding of social
capital
and self-efficacy to quit, given the importance of providing cessation
support services, which are seen as the 'weakest link' in WHOs MPOWER framework.
Methods
A population level, mass media campaign; âPeople Behind the Packsâ was synergized with social media to raise awareness of new graphic health warnings and support tobacco cessation in Bangladesh. One website page contained four public service announcements featuring patients suffering from diseases depicted on new pack warnings. Another, âI can quit" page, provided quit tips from a doctor. Site metrics were reviewed and an online Survey Monkey questionnaire administered to explore attitudes and cessation related behaviors of tobacco users who accessed the webpages.
Results
Site metrics identified 100,410 (65% of website visitors) viewed the quit page immediately following the intervention, with around 24,000 (15%) accessing patient testimonial messages, and 20,474 (13%) signing the petition. Viewing by gender was balanced (46% females and 54% males) with 4.8 million âLikesâ on campaign content on Facebook over the 6-week campaign period, with the top five posts reaching 1.68 million people. 1225 respondents completed the self-administered survey. Responses identified good discussion with others about quitting or cutting down (23%), intentions to cut-down (36%) or quit smoking (45%).
Conclusions
Social media can provide low-cost interventions to engage audiences,
promote discussion, and support policy and cessation related behaviors. This impact may be
increased when linked to other mass media campaign components