Comparing Traditional Teaching Method and Experiential Teaching Method using Experimental Research

The modern time is shaping a world of opportunities that has glorified the roleand functions of multinational organizations across the globe. An individual hasbecome a global citizen, who explores employment opportunities in differentcountries of the world. This has signified the importance of interpersonal skills that allow individuals to connect with people from different cultures. As a result, the role of business communication instructors has become vital because they impart the skills of communication among their students. For this, instructors’ sensitivity towards the teaching methods used in classrooms are of prime significance. These methods determine the interest level and motivation of students towards learning and acquisition of communication skills. Therefore, this study aims to compare experiential learning method and traditional learning method to explore which method inculcates and improves the communication skills of business administration students of a private sector university. The study was conducted in a quantitative paradigm using an experimental research design. The sample size comprised 60 BBA students from two different sections of business communication courses. The data were collected using a pretest and posttest. For the pretest, communication skills were imparted to both the groups using the traditional teaching method that heavily employed lecturing. For the posttest, the controlled group was taught using the same traditional teaching method while the treatment group was taught using the experiential learning method. Mean scores 20.46 & 19.90 with a significant value of 0.375 for the pretest established identical nature of both groups. Mean scores 27.80 & 30.36 with a significant value of .002 of posttest showed that the two groups under study had different identities in scores, which proved that experiential learning method improves students’ communication skills better than traditional communication skills.Keywords: business communication, experiential learning, experimental research, traditional learnin

Promoting Learners’ Autonomy at Elementary Level through Experiential Learning: A Quantitative Study

 This research aims to ascertain Learners’ Autonomy through Experiential Learning of elementary students at class 8 level in a role play activity conducted at a private sector English Medium School. Experiential Learning could be a learner-friendly apparatus that has not been enough investigated at the basic level. Most writings and researches are recognized the significance of “learning through doing”, “hands-on approaches” or “Experiential Learning”. Experiential Learning has developed in notoriety with grown-up learners since Dewey and a number of researches examining the potential benefits of utilizing Experiential Learning Strategies. It plays vital role in educational institutions. In depth, analysis of the literature review was done. Hypothesis was formulated, the strategy of the research was survey. The population of the study was the students of elementary private schools of Karachi. Simple random sampling design was adopted. The sample size is consisted of118 students as participants respectively. Two questionnaires were adopted; Experiential Learning Scale (ELS) by Clem & Beasley and Learner Autonomous Scale (LAS) by Fletcher & Averill for data collection. Data was analyzed by applying inferential statistics with the correlation and linear regression through SPSS. It was found that the value of “r” between the Experiential Learning and Learner Autonomous is .989, it indicates high correlation exists between (EL) and (LA) variables. Overall relation of all the categories of Experiential Learning and Learner Autonomous were found moderate at 0.05 level of significance. The overall linear regression model suggests that there is only R2 =.331, P < .05 variation on Learner Autonomous because of Experiential Learning. Based on finding of this research, practitioners and instructors can utilize Experiential Learning as a part of their own teaching methodologies. It is also recommended that through this process, the concept of Autonomous Learning be observed further; while a comparative study can also be initiated to ascertain how the process affects students’ involvement in differing curricula.Keywords: Collaboration, experiential learning, learner autonomy, learning environment.&nbsp

Exploring Perceptions of Elementary School Teachers on the Importance of School-Based Life Skills Education. A Case Study

There is an unusual increase in the cases of child abuse, early marriages, suicide, physical and mental violence causing a large number of school dropouts in elementary classes. This calls for the requirement to investigate or evaluate the perceptions of teachers about life skills education in public sector elementary schools. The study was conducted using qualitative interviews from twelve teachers of two public schools where life skill education is being taught. Thematic analysis was used for data analysis. The findings of the study revealed that teachers are aware and have a positive attitude towards life skills education. This study will contribute to raising awareness.

Impact of Role Model on Behavioral and Purchase Intentions among Youngsters: Empirical Evidence from Karachi, Pakistan

Concept of celebrity endorsement evolved in last few decades and it has strengthened its roots. Companies spend millions of dollar on celebrity endorsement. Marketers are trying to identify the impact of celebrity endorsement on companies’ profitability and advertising objectives. The purpose of this research was to investigate the impact of vicarious role model such as showbiz celebrity or sports celebrity on purchase intentions, brand loyalty and positive word of mouth among young adults of Karachi. Structured questionnaire was used to collect data through survey research method and data was collected from 252 students by using convenience sampling technique. Factor analysis and MANOVA were used as statistical techniques to test the model. Result showed that role model has significant impact on young adults’ purchase intentions, brand loyalty and positive word of mouth.\u