A Social Approach to Voter Vengeance

We propose that, in electoral contexts, voters may experience a desire for vengeance, i.e., to "get even" with an entity, such as a political candidate, in response to a perceived wrongdoing. We draw on research from psychology and sociology to develop a theoretical framework for examining factors that may influence the extent to which voters exact revenge on political candidates with their voting behavior. Our experiments show that voters exact revenge on a perpetrator candidate. This process is mediated by damage to self-identity. We also show how making salient a shared affiliation with the perpetrator candidate can attenuate vengeful behavior

MINDFUL CONSUMER BEHAVIOR: A CROSS-CULTURAL COMPARISON

We compare Lebanese and American consumers on mindful consumption behavior. We define mindful consumers as individuals who, in all stages of consumer behavior, are aware of themselves, their communities and the society at large and behave in ways that contribute to the well-being of all these entities. We conducted a two-phase survey on a total of 210 consumers, 97 in the USA and 113 in Lebanon. We found significant impacts of consumers’ life beliefs such as satisfaction with life, locus of control, and temporal focus and of life values on different aspects of their mindful behavior

The impact of the package opening process on product returns

Abstract High product return rates are an increasingly pressing challenge for many e-retailers around the world. To address this problem, this paper offers a new perspective by focusing on the critical moment of the package-opening process. Going beyond previous research, which has primarily focused on website information and the product itself, we examine the effects of the outside appearance (i.e., the color of the delivery package) and contents of the delivery package (i.e., extra gifts, coupons, and preprinted return labels) on consumer return behavior. Our findings across two experimental studies and an observational field study show that a well-considered package design, including colorful packaging and extra gifts, significantly lowers consumers’ return intentions and actual returns. We also explore the process of consumers’ cognitive–affective reactions after opening a delivery package. During this two-stage reaction process, pleasure plays a crucial role in the consumer’s return choice