Reaction cross-section predictions for nucleon induced reactions

A microscopic calculation of the optical potential for nucleon-nucleus scattering has been performed by explicitly coupling the elastic channel to all the particle-hole (p-h) excitation states in the target and to all relevant pickup channels. These p-h states may be regarded as doorway states through which the flux flows to more complicated configurations, and to long-lived compound nucleus resonances. We calculated the reaction cross sections for the nucleon induced reactions on the targets $^{40,48}$Ca, $^{58}$Ni, $^{90}$Zr and $^{144}$Sm using the QRPA description of target excitations, coupling to all inelastic open channels, and coupling to all transfer channels corresponding to the formation of a deuteron. The results of such calculations were compared to predictions of a well-established optical potential and with experimental data, reaching very good agreement. The inclusion of couplings to pickup channels were an important contribution to the absorption. For the first time, calculations of excitations account for all of the observed reaction cross-sections, at least for incident energies above 10 MeV.Comment: 6 pages, 6 figures. Submitted to INPC 2010 Conference Proceeding

NISSAN: Innovation for All -- Hard to explain, Easy to experience

The demographic landscape of the United States is changing. Now more than ever, larger populations of multicultural individuals are present and fully integrated into all parts of American society. As such, building a market share in the African American, Hispanic, and Chinese Millennial markets is absolutely necessary. Nissan recognizes the need to connect with these audiences and will do so by generating increased awareness about its innovative brand. The University of Nebraska-Lincoln NSAC Team has devised an effective, buzz-stimulating campaign to target these audiences. Nissan offers many innovative features that appeal to Multicultural Millennials. This target audience, however, does not recognize Nissan as an innovative company. They are not as familiar with the brand as they are with the competition. In summation, there is a clear disconnect between innovation and Nissan. We asked members of the target audience about what innovation meant to them. The overwhelming response was that innovation was something that they had personally tried. It simplified a task, raised their standards, or changed the way they live. Before experiencing an innovation, they did not know what they were missing, because innovation cannot be described, briefly demonstrated, or explained in a brochure. Innovation must be experienced to be valued. Innovation is... Hard to explain, Easy to experience Our creative communications with the target audiences all revolve around getting the target audience to experience Nissan’s innovations for themselves. Through strategic implementation of traditional media, social media, out-of-home executions, public relations, and point of purchase interactivity, our campaign communicates our message effectively and efficiently. UNL NSAC 2012 AGENCY Account Services ● Hans Christensen—Account Supervisor ● Kevin McCaskill—Account Supervisor ● Calvin Drey—Account Planner/Project Manager/PR ● Michelle Pineda—Account Coordinator/Project Manager/PR ● Paul Henderson—Account Planner ● Chelsey Wahlstrom—Account Planner/PR ● Zee Chiweshe—Account Planner/PR ● Jana Schneider—Account Planner/PR ● Ashley Turner—Account Planner Media Services ● Sara Smits—Media Director Bingjie Zhao—Media Planner ● Tayler Thomas—Account Planner/Media Planner/PR ● Megan Homolka—Copywriter/Media Planner Creative ● Landon Stahmer—Creative Director ● Rance Ristau—Project Manager ● Nolan Gauthier—Copywriter ● Tim Obermueller—Copywriter ● Russell Troxel—Copywriter ● Dana Oltman—Art Director ● Dennis Bukowski—Art Director ● Maddie Jager—Art Director ● Dylan McCaugherty—Interactive Designer/Writer ● Abby Meyer—Fil

Glidden at Walmart: There for You

Hectic, busy, tiring—these are just a few words our target markets use to describe their day-to-day lives. Millennials, young families, and Baby Boomers all feel the pressure of life. With jobs, schoolwork, and family, they find it hard to keep up. Because of these busy lifestyles, savvy consumers crave home improvement solutions that are both quick and reliable. Glidden offers a solution to these issues by placing its top-quality paint in the most convenient store on Earth, Walmart. The University of Nebraska–Lincoln NSAC Team has created a plan to promote this symbiotic relationship of Glidden’s quality and Walmart’s convenience as an invaluable asset for any Millennial, young family, or Baby Boomer to pursue. Glidden paint at a convenient location appeals to Millennials, young families, and Baby Boomers. However, home improvement stores already have a firm hold on the paint retail market. The partnership of Glidden at Walmart must define itself as different enough to break the status quo. When we conducted our research, we wanted to find the point where the attributes of Walmart meet what consumers want from a paint retailer. The audience generally views Walmart as the ultimate one-stop shop for anything and everything they need. With paint specifically, the audience wants an affordable, high-quality product. Furthermore, we found that life events inspire people to paint. Many of these life events happen so quickly that there is often little time to get the job done. In conclusion, consumers want a convenient, high-quality solution to their DIY projects. That is where Glidden at Walmart comes in. Glidden at Walmart is convenient. Glidden at Walmart is helpful. Glidden at Walmart is superior quality. Glidden at Walmart is . . . There for you. This entire campaign focuses on highlighting the partnership between Glidden and Walmart. We promote this through traditional, online, and in-store methods. Furthermore, we show Glidden at Walmart being there for you in the form of personal assistance, engaging point-of-purchase, and public relations strategies. This entire campaign demonstrates how Glidden at Walmart is truly there for you