PEACE MARKETING

Alexandru-Mircea Nedelea, Marilena-Oana Nedelea (coordinators)Universitara Publishing House, Bucharest, 201

MEANINGS OF ARCHAIC LAW IN THE WORK OF CONFUCIUS AS A SOURCE OF CHINESE LAW

Confucius's ideas are a basic element in the thinking and evolution of mankind, bringing a very important contribution in the development of law principles. Confucius's ideas on Law and the principles by which society is organized and managed properly can be summarized in the following lessons: “The superior man is dominated by love of justice, the common man is dominated by the love of gain”. Confucius required to be respected traditions, customs and rituals in order to have a stronger society and citizens that obey the laws. The teachings of Confucius were a main source of law which later formed the principles of Chinese law

HUMANE MARKETING, PEACE MARKETING AND REBRANDING MARKETING

According to humane marketing, the entire population of the Earth must be happy, content and even delighted, not only the clients of certain companies (as considered by the classical marketing). Therefore, from this viewing point, we are dealing with the necessary activity of rebranding the marketing itself. Humane marketing represents and concerns the entire economic system regarded from the point of view of the final result, seen by comparison to the happiness of the entire humanity. Humane marketing represents a new concept, a new vision, a new way of seeing the relationship between the individual and the society he lives in. The essence of the concept (orientation) of humane marketing consists in identifying, anticipating and quantifying the needs and desires of humans and their satisfaction. Rebranding marketing will allow passing from a vicious marketing to a beneficial, humane marketing. We think that the society has reached a level of development which allows only one viable solution for evolution, namely to make a qualitative leap in the consciousness of the humanity, which should include, among others, the waiver of aggressive marketing made only in order to obtain profit, to the detriment of attaining human happiness, both individually and of the entire humanity

PEACE MARKETING

Peace marketing is a new concept which could be part of the category of the public international marketing  and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the marketing campaigns for peace

DIGITIZATION OF THE ARCHIVES OF PUBLIC INSTITUTIONS

The article underlines the role and importance of digitization of the archives of public institutions. For the purposes of the legal provisions, the electronic public service is constituted as a service provided to the public sector, private sector or civil society by a public entity or by a private entity on behalf of a public entity, aiming at the use of information technology skills

MARKETING OF DIPLOMATIC AND CONSULAR SERVICES

The concept of marketing of diplomatic and consular services can be considered part of the public marketing, marketing of services (social and politics), non-profit marketing (due to the fact that this activity does not generate a finished product which will be sold) and the international marketing (through its global implications). Diplomacy, as part of the foreign policy of a state, needs quality communication. In the activity of public diplomacy, the commonly used instruments, promotion means, will remain advertising and public relations, both representing a series of characteristics, particularities given by the specificity of the activity unfolded. The marketing of diplomatic and consular services plays an important role in the identification, anticipation and quantification of the citizens’ needs and desires. The factors involved in this process are the Ministry of Foreign Affairs, the embassies and consulates

HIGHLIGHTS PROPEDUEUTICE ANCIENT LAW IN THE WORK OF LAO-ZI

Lao-zi has made a special contribution in developing rules and basics of law. His doctrine promotes the idea of government by non-government, not through laws, attributing the problems and conflicts that arise in a society overloaded enforcement. In Daoism it is considered that law of nature is unchanging and eternal, and the laws governing all things are changeless. Lao-zi contends that codified rules and laws result in a society that is more difficult to care for. The more ordinances and laws, the more robbers and thieves there will be

INTEGRATED QUALITY MANAGEMENT SYSTEM (IQMS) AND CHALLENGES IN HIGHER EDUCATION - A REVIEW

There are challenges to quality assurance process in Higher Education Institutions in the world. These challenges are crucial to continual improvement in the quality assurance process. In this study, the challenges in East Asian nations, Africa, and European nations. Each continent demands a detailed study in this regard. The Quality Assurance Process is embedded with skills, knowledge, and competence to equip a vibrant society. There are approaches which advocate inclusive growth. Integrated Quality Management System offers consistent approaches to take forward to continual improvement in quality assurance process in higher Education institutions

RIGHT TO EDUCATION IN HIGHER EDUCATION

Right to education assumes an important role of enhancing the competence and capacities of humanity for growth and development through learning and training. It is the golden rule of equal opportunity to learn through free and compulsory primary and secondary education paving way for higher education. There is unequal preference in the private and public institutions in higher education as the affirmative action is not complete in respect of state responsibilities. Higher the implementation of the right to education ensures higher success or otherwise