Comparing the influence of non-persuasive and persuasive visual on a website and their impact on users behavioural intention

Research related to first impression formation has highlighted the importance of visual appeal in influencing favourable attitude towards a website. It is proposed that users are actually drawn to specific characteristics or aspects of visual design of a website, and tend to disregard other features. Therefore, this study aims to investigate which visual design strongly appeals to the users by comparing the impact of common visuals with persuasive visuals.The principles of social influence are proposed as added value to the persuasiveness of the web visuals.An experimental study is conducted and the PLS-SEM method is employed to analyse the obtained data. The result of the exploratory and confirmatory analyses demonstrated that the structural model displays better quality when tested with persuasive data sample compared to non-persuasive data sample. Thus, it is concluded that persuasive visual helps to better explain the relationship between users' attitude and intention. This means that exposure to persuasive visuals brings about consistent favourable perception to the web design

Proposed model of persuasive visual design for web design

This paper presents the foundation for systematically investigating the possibility of influencing users' motivation with visual persuasion which the constructs are divided into two factors; hygiene and motivation. Visual persuasion is identified as the design triggers that affect users’ first impression, which are seen as the conceptualization of motivation. While past research studied the effect of web design toward users’ motivation; not many are looking into the persuasive value of the design. It is foreseen that the power of visual persuasion would produce a more persuasive website and consequently give impact on the users' first impression, and thus motivate them to stay at a site long enough to influence specific behavioral intentions. The proposed model aims to discover the potential of visual persuasion in influencing web users’ motivation. This paper offers new insights into the role of visual persuasion in a web design with respect to the relationships between the dimensions of motivation and behavioral intention

Proposed model of persuasive visual design for web design

This paper presents the foundation for systematically investigating the possibility of influencing users' motivation with visual persuasion which the constructs are divided into two factors; hygiene and motivation. Visual persuasion is identified as the design triggers that affect users’ first impression, which are seen as the conceptualization of motivation. While past research studied the effect of web design toward users’ motivation; not many are looking into the persuasive value of the design. It is foreseen that the power of visual persuasion would produce a more persuasive website and consequently give impact on the users' first impression, and thus motivate them to stay at a site long enough to influence specific behavioral intentions. The proposed model aims to discover the potential of visual persuasion in influencing web users’ motivation. This paper offers new insights into the role of visual persuasion in a web design with respect to the relationships between the dimensions of motivation and behavioral intention

Consumer perceptions in the adoption of the electronic health records in Australia: A pilot study

The paper reports an empirical investigation of the factors affecting consumer perceptions of the adoption of Electronic Health Records in Australia. This paper also details the processes involved in the pilot testing of the instrument where it has been pilot-tested to a convenience sample by sending individual postal survey envelopes to shortlisted community organisations in Australia. Reliability analysis to check the internal consistency was performed using the Cronbach’s alpha. Content validity was achieved by reviewing the instrument with a panel of experts. The results of this pilot study proved the feasibility of a full-scale study and these could be used as the basis for refinement of the instrument. Based upon the outcome of validity and reliability testing, items for the final instrument were identified. The findings showed that the tested model does fit the data well and has a significant and positive impact on the consumer’s attitude in using the EHR

Consumer perceptions in the adoption of the electronic health records in Australia: A pilot study

The paper reports an empirical investigation of the factors affecting consumer perceptions of the adoption of Electronic Health Records in Australia. This paper also details the processes involved in the pilot testing of the instrument where it has been pilot-tested to a convenience sample by sending individual postal survey envelopes to shortlisted community organisations in Australia. Reliability analysis to check the internal consistency was performed using the Cronbach’s alpha. Content validity was achieved by reviewing the instrument with a panel of experts. The results of this pilot study proved the feasibility of a full-scale study and these could be used as the basis for refinement of the instrument. Based upon the outcome of validity and reliability testing, items for the final instrument were identified. The findings showed that the tested model does fit the data well and has a significant and positive impact on the consumer’s attitude in using the EHR

Strategies for Learner-Generated Comic Production in Classroom: A Comparative Analysis

Essentially, comics are one of the most significant medium in transmedia storytelling for education. The purpose of this paper is to examine recent strategies used by teachers and instructors in implementing learner-generated comics in classroom.  Hence, the definition and evolution of comics is enlightened, followed up by how comics demystified diverse educational benefits by playing roles as cognitive and affective tool. Then, educational comics characteristics and the concept learner generated comics are discussed. Next, a comparative analysis is conducted on the educational practices in learner-generated comic production. The analysis is based on brief descriptions and disadvantages on the learner-generated comic techniques applied in classroom setting. A qualitative approach is applied to generally compare the listed strategies

iPhone or Kindle: Competition of Electronic Books Sales

With the technical development of the reading equipment, e-books have witnessed a gradual and steady increase in sales in recent years. Last year, smart phones announced to be able to perform additional functions as e-book reading devices, making it possible for retailers selling e-books for smart phones (SPR) such as iPhone to differentiate with those selling e-books for specific reading equipment (SER) such as Amazon Kindle. We develop a game theory model to examine the competition between SER and SPR retailers. We derive the equilibrium price and analyze the factors that affect equilibrium outcomes under both scenarios of complete and incomplete information. Our results suggest that reduced cost due to inconvenience of reading e-books over iPhone lowers equilibrium prices, and reduced cost of specific reading equipment leads to more intense price competition. Under information asymmetry, we show that SER retailers will increase the price at equilibrium

Media and Youth Participation in Social and Political Activities: Development of a Survey Instrument and Its Critical Findings

The importance of youth participation in the decision-making process in nation building should not be underestimated.Studies have shown that youth in marginalised communities lack opportunities for engagement in the democratic process.However, today’s rapidlyadvancing media technology provides an opportunity for the authorities to tackle this problem.This research investigates how participation of youth in marginalised communities can be increased through the use of media. The researchers developed an instrument to measure the participation of youth in the decision-making process via different media.This paper presents the instrumentation process and items used for such purpose. The tested instrument is called ‘Measure of Media and Youth Participation in Social and Political Activities’.It consists of five sections, which are (a) Demography, (b) Media use, (c) Level of youth participation, (d) Domain of youth participation, and (e) Youth perception of media and participation

The impact of online visual on users’ motivation and behavioural intention - A comparison between persuasive and non-persuasive visuals

Research related to the first impression has highlighted the importance of visual appeal in influencing the favourable attitude towards a website. In the perspective of impression formation, it is proposed that the users are actually attracted to certain characteristics or aspects of the visual properties of a website, while ignoring the rests. Therefore, this study aims to investigate which visual strongly appeals to the users by comparing the impact of common visuals with the persuasive visuals. The principles of social influence are proposed as the added value to the persuasiveness of the web visuals. An experimental study is conducted and the PLS-SEM method is employed to analyse the obtained data. The result of the exploratory analyses demonstrated that the structural model has better quality when tested with persuasive data sample compared to non-persuasive data sample, evident with stronger coefficient of determination and path coefficients. Thus, it is concluded that persuasive visual provides better impact towards users’ attitude and behavioural intention of a website

A dual-route concept of persuasive User Interface (UI) design

As current trends are moving towards designing for persuasion, designing for functionalityand usability of awebsite isno longer sufficient. This paper identifies the factors of persuasion and their potential adaptation in UI design. The conceptual framework proposed and discussed in this paper refers to the Elaboration Likelihood Model (ELM). The ELM is used to identify and distinguish the design cues for the central route and peripheral route. This paper also identifies web design qualities that may improve the persuasiveness and likelihood of a website. The factors of persuasion identified in this paper; namely relationship, emotion, credibility, and logic; will then be tested using a repeated-measures technique of experimental design to verify their effectiveness in influencing users to stay and make further decision at a website