6 research outputs found
M-Business Organizational Benefits and Value: A Qualitative Study
Mobile technology innovations have allowed organizations to expand the way they conduct
business. Organizations are increasingly leveraging the unique value propositions of mobile
business (m-business) in terms of convenience, ubiquity, unison, and personalization to
improve business performance and support their value chain activities. Building on a
process-oriented model of IT business value, we propose that m-business value is derived
from its perceived impacts on the value chain activities. This article addresses the following
research questions: (i) How does m-business create value for organizations? and (ii) Which
are the organizational impacts of m-business?
Through qualitative research involving in-depth interviews with experts, this article
defines m-business value by clarifying the impacts of m-business usage at the organizational
level. While the interview results show that m-business does have impact on marketing
and sales and internal operations, its impact on procurement requires further research. The
findings extend existing literature by proposing a definition of m-business value, based on
a more in-depth understanding of m-business impacts on firm performance, highlighting
new m-business value components, and developing a conceptual model of m-business value
assessment in which task requirements and business characteristics may play a moderating
role. The implications of these findings on future research are discussed.info:eu-repo/semantics/publishedVersio