GENERATION Y: INTERCONNECTED AT LOCAL LEVEL WITH ROMANIAN ENTREPRENEURIAL TRENDS

Entrepreneurship is now recognized as the fundamental economic basis for development of the country. It is considered as an active, determinant and orientated factor of the development of national economy.International business circles approach entrepreneurship as the driving force, aspiring towards globalization, ensuring the flow of goods and services. The objective of this study is to conduct a comprehensive analysis of Romanian entrepreneurial ecosystem as well as motivating and supporting Generation Y in developing entrepreneurial initiative. Small Businesses represent the future of Romania. Own business offers the opportunity to express abilities and talent, for the application of the professional experience, for personal development. The purpose of this scientific approach is to propose a comprehensive analysis through a questionnaire distributed to the representatives of Generation Y from “Stefan cel Mare” University of Suceava. The survey had 118 respondentsbetween 20-35 years old,students of local University,of which were validated only 100 questionnaires and followed the way the younger Generation Y, regards entrepreneurship as a possible launch rail, on the labor market or even more, if it has been involved in the development of business environment,supporting and generating start-ups and designing trends and policies to encourage the prospective young entrepreneurs

The Fairness of Pricing Tactics for Hotels: Perceptions of Romanian Customers

This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and also on the degree of influence these perceptions have on buying intentions. Given the importance of perceived fairness, it is essential to understand the major factors that influence customers’ perception of the fairness of prices set by revenue management methods. A nationwide survey was conducted to identify the perception of fairness of the price setting methods, the perception of price fairness in relation to certain factors of influence, the perceived fairness of different pricing tactics, and the evaluation of price fairness for the latest experience in a hotel and the influence on the purchasing intentions. Structural equation modelling was used to assess the influence of distributive and procedural fairness on the perceived value and the buying intentions. The resulting model essentially shows that tourists who perceive a price as fair are inclined to consider the method used to set that price as correct. The main findings regarding revenue management-type approaches emphasize that the price setting method oriented on competition is considered the fairest method for setting prices. Most survey participants believe that the most frequent situation of unfair price is found in accommodation services. Among the unfair pricing tactics are, on the one hand the difference of prices based on the nationality of the customers (higher prices for tourists from abroad) and, on the other hand, the 9-ending prices. Offering lower prices for longer periods and for larger groups represents the fairest pricing tactics that hotels can use. The manners in which Romanian customers use to rate price fairness for hotel services mainly relies on the comparison of the current price to a previous one, and on their own belief of what fair price should be. The managerial implication of this study is linked to the setting prices decisions in order to be perceived as fair prices/tariff