Analisis Peluang Pasar Penjualan Pelumas Pertamina Enduro pada PT. Natiotama Pusaka Contranda di Kota Pekanbaru

The research was conducted at PT. Natiotama Heritage Contranda in Pekanbaru. This study took place in August 2013 until March 2014. Purpose of this study is to analyze market opportunities Enduro Pertamina Lubricants marketed by PT. Natiotama Heritage Contranda in Pekanbaru and to investigate alternative marketing policies that can be done by the company to expand market opportunities.Information retrieval is done by conducting interviews with the parties concerned as well as the analysis of secondary data submitted by the company. Then the results were analyzed using by calculating the Potential, Market Forecasts, and Market Opportunity Sales Potential ditambulasi and then described its correlation with the theories that support the discussion. Based on the analysis, it can be concluded that the results of the calculation of the potential market, market forecast, and forecast potential sales opportunities Sales knowable Enduro Pertamina Lubricants sales market is quite large and has increased every year. It required the selection of a proper marketing strategy in order to reap optimum market opportunities.Keywords: Market Potential, Market Forecasts, Sales Potential, Divination Sales, Market Opportunities and Marketing Strategies

Analisis Pengaruh Segmentasi Gaya Hidup terhadap Keputusan Penggunaan dan Kepuasan Konsumen Jasa Simply Fresh Laundry di Kota Pekanbaru

This Research aim to to analyse comprehensive influence of eksogen construct which consist of Activity, Interest and Opinions on endogen construct which consist of Decision of Usage and Cutomer Satisfaction on Simply Fresh Laundry service in Pekanbaru City. In this research there are five variable that is Activity(X1), Interest(X2), Opinions( X3), Decision of Usage ( Y1) and Cutomer Satisfaction (Y2). Population of this research is all society who using Simply Fresh Laundry service in Pekanbaru City with sampel counted 150 selected responder use method of acidential sampling. In take of data at this research that is by giving kuesioner at responder. In analyse data, this research use method of Structural Equation Modelling ( SEM) constructively AMOS version 22. Result of this research indicate that Activity, Interest and Opinions in service of Simply Fresh Laundry in Pekanbaru City have an effect on Decision of Usage and Cutomer Satisfaction of Simply Fresh Laundry service in Pekanbaru City. In influence to Decision of Usage and Cutomer Satisfaction, Activity variable more dominant influence compared to Interest and OpinionsKeywords: Life Style, Activity, Interest, Opinions Decision Of Penggunaa, Decision of Usage, Cutomer Satisfaction, Simply Fresh Laundr

Pengaruh Pengawasan, Disiplin Kerja, Dan Kompensasi Terhadap Kinerja Karyawan Pada PT. Coca Cola Amatil Indonesia Cabang Pekanbaru

The research was conducted in the PT. Coca Cola Amtil Indonesia Pekanbaru Branch. This study aims to determine how the effect of Supervision, Discipline of work, and compensation onemployees performance at PT. Coca Cola Amatil Indonesia Pekanbaru Branch.The study is a population. The number of samples in this study were 88 respondents. The method of analysis used in this study is the method of regression analysis using SPSS verson 21.0.The results showed that the variables of Supervision, Discipline Of Work, And Compensation Simultane ously significant effect on Employees performance. Further more, based on t test results partially be know that the results of the t test for variables Supervision was significantly on labor Employees performance whic

Pengaruh Komitmen Organisasional, Pengembangan Karyawan dan Budaya Organisasi terhadap Kompetensi Karyawan PT. Waskita Karya (Persero) Tbk Cabang Pekanbaru

This research was conducted at PT. Waskita Karya (Persero) Tbk Pekanbaru Branch in order to determine the effect of Organizational Commitment, Employee Development and Culture Organization simultaneously on Employees Competence PT. Waskita Karya (Persero) Tbk Pekanbaru Branch. This study uses primary data obtained from interviews and giving questionnaires to all employess of PT. Waskita Karya (Persero) Tbk Pekanbaru Branch. Secondary data were obtained relating to the object and the organizational structure of the population in this study were all employess of 40 persons and sampled. The analytical method used in this research is multiple linier regression method. From the testing that has been done, simultannous regression test (Test-F) showed that the variables of Organizational Employee Development and Culture Organization simultaneously significant effect on employee competency. From the results of the parial test (t-test) showed that the variables of Organizational Employee Development and Culture Organization have significant effect on employess competency. The result of the calculation of the coefficient of determination (R2) is equal to 0.720, which means, variable Organizational Commitment, Employee Development and Culture Organization jointly affect the Employee Competency, while the rest influenced by other variables not examinet in this study