The Existence of Tourism Higher Education Under the Ministry of Tourism and Creative Economy (PTNP) Toward Indonesia's Golden Generation 2045

The purpose of this study was to analyze and determine the strategy of Tourism Higher Education (PTNP) operated by the Ministry of Tourism and Creative Economy Republic of Indonesia towards vision Indonesia's Golden Generation 2045. This research is a policy research to solve social problems that aims to identify the implementation of adaptation, innovation, and collaboration strategy. The results of this study indicated that Tourism Higher Education (PTNP) in the face of two main trends, namely globalization and pandemic COVID-19. The winning strategy of Tourism Higher Education (PTNP) were, 1) Adaption strategy, by provided facilities and support the lecturer and faculty members to use hightech and also strictly discipline with CHSE standard to protect the spread of  COVID-19 pandemic. 2) Innovation strategy, by using hightech in education and curriculum designed to facilitate long distance learning as well as  the development of big data for personnel, finance, logistics and students so that it will facilitate access to information and strategic decision making. 3) Collaboration strategy, by sharing utilization and industry expert on training and education as well as job recruitment and internship program

Pengaruh Kegiatan Pemasaran Online (E-Commerce) terhadap Keunggulan Bersaing Produk Kuliner Tradisional di Sulawesi Selatan

Penelitian ini bertujuan untuk mengetahui apakah metode pemasaran Online(Ecommerce) berpengaruh terhadap keunggulan bersaing Jenis Penelitian iniadalah deskriptif Kuantitatif dengan analasis data statistik, dimana populasi dansampel adalah seluruh industri kuliner tradisional di Sulawesi Selatan khusunyapada daerah Makassar, Pare-Pare, Bulukumba dan Bantaeng. Penelitian inidilakukan dengan menyebar kuisioner kepada 80 responden. Sampel diambildengan cara puposive sampling. Analisis data dilakukan dengan menggunakananalisa regresi. Hasil penelitian ini menunjukan bahwa Pengaruh Metode Online(Ecommerce) terhadap Keunggulan Bersaing secara parsial signifikan