Operation of high-technology product development based on functions and value

The sector of military-industrial enterprises was the most state supported in recent years. It is obvious that success of strategic initiatives is defined by efficiency of the enterprises diversification and can provide bringing domestic products to the world market with the highest level of competitiveness. Military-industrial enterprises (as drivers of the economy development) have to provide the implementation of several national programs and projects: industry development, diversification, import substitution of hi-technology products, production of the export-oriented products, increase of labor productivity, digital economy. That's why it is important to find effective solutions, which can provide achievement of several tasks. At the same time, effective development of civilian products is interfered by a number of organizational and economic conditions. For definition of the unique set of functionality and characteristics of a product on the basis of the unique customer needs (for competitive hi-tech export-oriented civilian products), the FSA was created. This model allows to provide the civilian products manufacture development due to paramount and constant orientation to requirements of the market and clients, and the production process improvements for cost reduction without damage to its quality. © Published under licence by IOP Publishing Ltd

Factors of successful diversification for machine-building enterprises

The relevance of the study is due to the need to diversify production in order to increase competitiveness and strengthen the economic sustainability of enterprises. Increasing the output of high-tech civil and dual-use products by enterprises of the military-industrial complex as part of the conversion is complicated by the lack of enterprises work experience in the market. Conversion of defense industry enterprises is an important and promising task, the solution of which is connected with the future of defense industry enterprises, the development of import substitution, the expansion of high-tech exports. The purpose of the study is to analyze the world experience of conversion, to study existing approaches to solving conversion implementation problems, creating a system of conversion success factors, monitoring the effect of external and internal conversion implementation factors, identifying actual problems of this process. The author's approach to solving conversion problems consists of identifying external and internal conversion success factors and combining them into a single system for the interaction between the state and defense enterprises. The study of the implementation of the indicated factors showed the degree of their development, as well as the directions that will contribute to the development of diversification. © Published under licence by IOP Publishing Ltd

Diversification instruments for machine-building enterprises

Improving the competitiveness of engineering products, import substitution and increasing high-tech exports are priority government tasks. The development of the high-tech products production is ensured through the diversification of engineering enterprises. The study revealed a number of problems that machine-building enterprises are facing when mastering the production of new products. The diversification methods and tools used largely determine the effectiveness of activities throughout the entire product life cycle. The authors consider the value analysis method as a key instrument for implementing the diversification strategy. Value analysis includes a variety of instruments, such as conducting marketing and patent research, reverse engineering, cooperative chain design, and others. The determination of the company's preparedness for diversification is of particular importance. The article presents an approach to assessing the key functional areas of the enterprise that indicate its preparedness for diversification. © Published under licence by IOP Publishing Ltd

Marketing aspect in the 'Value Engineering' in the new products development of machine-building enterprises

The dynamism of the engineering products markets is determined by a high level of competition, frequent changes in technology. One of the key problems of Russian machine-building enterprises is the long term of development and putting the product into the production which leads to the fact that 'yesterday's product is launched on tomorrow's markets'. So, we see an arising need for a fundamental change in the product development process by including future consumers in it and ensuring verification of the results at each stage, from the formation of the technical task to the testing of the finished product. Such an approach will allow balancing consumer value and product characteristics, determining the significance and cost of functions, and substantiating a fair price. These problems are solved by the method of value engineering of a product. Application of this method requires reliable information on consumer characteristics, conditions and process of product operation, parameters of similar products. The tools of classical marketing research and new products engineering development should be combined into one system. As a result, the use of value engineering reduces the time required to bring a new product to the market and increases the competitiveness of the product. © Published under licence by IOP Publishing Ltd