1,667 research outputs found
The Relationship Between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good
Distinctive Imperatives for Mission Driven Teaching in Catholic Business Schools
We contend that there are distinct and socially beneficial perspectives, rooted in the Catholic Intellectual Tradition (CIT) and Catholic Social Teaching (CST), which can help nurture future managers to be more attuned to the societal and ethical impacts resulting from their marketing decisions. In this paper, we briefly review several of these themes and illustrate how such messages can be integrated into the marketing instruction that takes place inside of business schools at Catholic universities
Environmental Law: New Legal Concepts in the Antipollution Fight
Until quite recently it has been the accepted view that one of man\u27s chief functions was to control and to exploit his environment. Only within the last year have most Americans begun to realize that we do not possess an inexhaustible supply of natural resources; that in fact the quality of man\u27s life is threatened and perhaps his very existence. This public concern for the quality of our environment is beginning to be felt in the courtroom. Private citizens have attempted to preserve the livability of this country by bringing legal action against the federal government, the states, and private industry as well as the state and federal administrative agencies which are supposed to be protecting the environment. There are dozens of suits pending in federal and state courts involving environmental or pollution issues. These cases present a great diversity of legal theories ranging from constitutional claims to a pollution-free environment to more conventional theories such as nuisance or trespass. The whole area of environmental law is quite new and sometimes confusing because lawyers and courts have not yet settled on any one best legal theory that will accomplish the goal of protecting the environment. This comment is an attempt to bring together these diverse theories and to explain some of the legal concepts in this developing area of environmental law. The first part of this article will deal with the structure of the common law doctrines of nuisance, trespass and riparian rights and their adaptability to the control of pollution. In recent years there has been a sharp decline in the number of common law decisions reported in the environmental field. Nevertheless, an understanding of the common law is vital because it forms the basis of statutory regulation. While the state and federal regulatory agencies now have the dominant role in managing our environment, the common law supplements this body of statutory law. Secondly, this comment will consider procedural difficulties (primarily the standing requirement) encountered by private litigants trying to participate in the administrative process. Lastly, there will be a discussion of new theories for creating substantive rights in environmental quality
Marketing and the Common Good: Implications of \u3cem\u3eCaritas in Veritate\u3c/em\u3e
This paper extends the authors’ previous work on applying Catholic Social Teachings to issues in marketing to the specific question of the common good. Approaches to studying the social impact of marketing and the challenge of adequately defining the common good are discussed. Attention is next given to key vectors of Catholic Social Teaching and their application to ethical issues in marketing. The focus of the analysis is on specific sections in Caritas in Veritate, Pope Benedict XVI’s recent encyclical devoted to providing principles for dealing with the ongoing global economic crisis. A discussion of how these principles might be applied to business and public policy follows. We close with an evaluation of this application
Ethical Marketing: A Look on the Bright Side
This article offers an alternative to conventional approaches to ethical analysis in business and marketing. We submit that studying companies with exemplary records of ethical conduct and social responsibility offers useful and compelling guidance to marketing students and managers. It provides another needed perspective beyond simply examining examples of misconduct or offering normative advice that may not reflect the specifics of corporate situations. Based on examples presented in a recent text by the authors and Better Business Bureau Torch Awardees, we present information on thirteen companies of varying size and from several different industries. That information includes ethics policies, management practices, environmental practices, and company reputation. From these examples, we draw lessons that should offer ethical guidance to marketing managers
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