ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP MINAT BERKUNJUNG KEMBALI PADA DESTINASI WISATA PANTAI CAROCOK PAINAN KABUPATEN PESISIR SELATAN (STUDI KASUS PADA WISATAWAN DOMESTIK)

Penelitian ini bertujuan untuk mengetahui pengaruh strategi bauran pemasaran terhadap minat berkunjung kembali di objek wisata Pantai Carocok Painan Kabupaten Pesisir Selatan (studi kasus pada wisatawan domestik).  Penelitian ini menggunakan variabel bebas (X) yaitu Produk (X1), Harga (X2), Promosi (X3), Tempat (X4), Orang (X5), Proses (X6) dan Bukti Fisik (X7), serta variabel terikat (Y) yaitu Minat Berkunjung Kembali (Y). Populasi adalah semua wisatawan domestik yang berkunjung ke objek wisata pantai Carocok Painan. Teknik pengambilan sampel purpossive sampling dengan jumlah sampel sebanyak 150 responden. Metode analisis data yang digunakan adalah analisis regresi linear berganda. Hasil yang didapat dari penelitian ini menunjukkan secara persial variabel produk, promosi, lokasi dan bukti fisik berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali. Sedangkan variabel harga dan proses berpengaruh negatif tidak signifikan terhadap Minat Berkunjung Kembali. Sementara variabel Orang berpengaruh positif tidak signifikan terhadap Minat Berkunjung Kembali. Kemudian variabel Produk, Harga, Promosi, Lokasi, Orang, Proses, dan Bukti Fisik secara simultan  mempunyai pengaruh positif signifikan terhadap Minat Berkunjung Kembali

Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang

This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in the Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with unknown numbers. The total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS). The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. OCR and consumer trust have a significant and positive effect on Bukalapak’s online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City

EFFECT OF ECONOMIC AND PSYCHOLOGICAL FACTORS ON PURCHASING DECISIONS ON TOYOTA BRAND CARS

This study aims to determine and analyze effect of economic and psychological factors on purchasing decisions on Toyota brand cars. The type of research used in this research is quantitative analysis research. Population of this research is 200 buyers of Toyota brand cars. Sample size of this research is 100 buyers. Hypothesis testing uses a multiple linear regression model. The results show that economic factor has a positive and significant effect on purchasing decisions on Toyota brand cars. Psychological factor has a positive and significant effect on purchasing decisions on Toyota brand cars

Pelatihan Pemanfaatan Jaringan Lan Dan Internet Kepada Perangkat Wali Nagari Gasan Gadang Kecamaatan Batang Gasan Kabupaten Padang Pariaman

The Wali Nagari device is one of the HR components that must be familiar with and able to utilize technological devices. The tasks he carries are very heavy including administering village government, development, and community affairs as well as assisting administration services to the Wali Nagari. With the ability to use information technology facilities in the form of sharing data, sharing printers, using e-mail and the internet, it is hoped that the internal coordination of village guardians can be better established. This service activity has relevance to the needs of the village guardian apparatus in Nagari Gasan Gadang at the Wali Nagari office. Based on the results of questions and answers with several levels of the nagari guardian during the visit of the lecturer team to the Gasan Gadang guardian's office. The wali nagari device has difficulties in sharing or sharing data and printers between colleagues in the wali nagari office. Another thing that is needed by the village guardian apparatus is the procedure for communicating on the internet using e-mail. By doing the service at the wali nagari gasan gadang office, it is hoped that the obstacles encountered can be overcom

Peningkatan Tata Kelola Usaha Keripik Pisang Sale Pada Kelompok Ibu-Ibu Pengrajin Di Bungus Teluk Kabung

The smoked banana chips business "Karya Mandiri" is a business of independent craftsmen who produce smoked banana chips for sale at Bungus Teluk Kabung. This business has been established for 25 years, starting with the desire to take advantage of the availability of banana raw materials which are abundant and easily available around the business location, supported by the desire and ability to produce sale bananas. It turns out that the product is quite attractive to the market as evidenced by the large number of customers. In the development of this business, the owner realized the lack of ability in terms of business governance and marketing. This raises concerns for business owners. Based on these problems, it is necessary to develop business management capabilities for partners to develop their business. Partners need guidance in business management, both in terms of human resource management, production management, marketing management, and financial management. This service activity aims to improve entrepreneurial governance skills from aspects of business activities which include human resources, production processes, marketing systems and financial management, all of which are interrelated. The method used in this service is coaching and counseling for businesses that are partners, namely the home industry of banana chips sale "Karya Mandiri". The result of this community service program is that business people understand the importance of knowledge about business management to manage their business better and faster develop, understand the importance of qualified and capable human resources, dare to produce innovative and more diverse products, increase product marketing and aggressively carry out promotions by utilizing internet technology, for example through Facebook, Instagram, WhatsApp, and various other electronic media and be able to manage company finances well as well as being able to become an independent entrepreneur who is highly motivated in running his business, so it is hoped that the business being run can develop for the better

Perilaku Konsumen Berbelanja Online di Masa Pandemi Covid-19 Di Kota Padang : Kajian Pada Perceived Risk Terhadap Purchase Intention dan Perceived Value Sebagai Variabel Mediasi

Penelitian ini bertujuan untuk mengetahui perilaku konsumen berbelanja online di masa pandemi covid-19 di Kota Padang : kajian pada perceived risk terhadap purchase intention dan perceived value sebagai variabel mediasi. Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja online di masa pandemi covid-19 di Kota Padang yang tidak diketahui dengan pasti jumlahnya, dengan jumlah sampel sebanyak 246 orang. Teknik pengambilan sampel menggunakan metode purposive sampling. Analisa data yang digunakan adalah Partial Least Square (PLS). Berdasarkan hasil penelitian, maka diperoleh hasil yang dirangkum sebagai berikut (1) Perceived risk berpengaruh negatif dan signifikan terhadap perceived value konsumen dalam berbelanja online di masa pandemi covid-19 di Kota Padang, (2) Perceived risk berpengaruh negatif dan signifikan terhadap purchase intention konsumen dalam berbelanja online di masa pandemi covid-19 di Kota Padang, (3) Perceived value berpengaruh positif dan signifikan terhadap purchase intention konsumen dalam berbelanja online di masa pandemi covid-19 di Kota Padang, (4) Perceived risk berpengaruh negatif signifikan terhadap purchase intention konsumen dalam berbelanja online di masa pandemi covid-19 di Kota padang yang dimediasi oleh perceived value

Mengukur Behavioral Intention Wisatawan Di Era New Normal Pandemi Covid-19 Di Kota Padang Berbasis Experience Economy Dan Emotion

Penelitian ini bertujuan untuk mengukur behavioral intention wisatawan di era new normal pandemi covid-19 di Kota Padang berbasis experience economy dan emotion. Populasi dalam penelitian ini adalah seluruh wisatawan yang datang berkunjung ke destinasi wisata kota Padang pada era new normal pandemi Covid-19 yang tidak diketahui dengan pasti jumlahnya, dengan jumlah sampel sebanyak 138 orang wisatawan. Teknik pengambilan sampel menggunakan metode purposive sampling. Analisis data yang dipergunakan adalah Partial Least Square (PLS). Berdasarkan hasil penelitian, maka diperoleh hasil yang dirangkum sebagai berikut (1) Experience economy berpengaruh positif signifikan terhadap emotion wisatawan di era new normal pandemi covid-19 di Kota Padang, (2) Experience economy berpengaruh positif signifikan terhadap behavioral intention wisatawan di era new normal pandemi covid-19 di Kota Padang, (3) Emotion berpengaruh positif signifikan terhadap behavioral intention wisatawan di era new normal pandemi covid-19 di Kota Padang dan (4) Experience economy berpengaruh positif signifikan terhadap behavioral intention wisatawan di era new normal pandemi covid-19 di Kota Padang melalui emotio

Preferensi Masyarakat Muslim Indonesia Terhadap Web Quality, E-Trust dan E- Purchase Intention Makanan Halal Online di Jepang

This research is motivated by the needs of the Muslim community in Ishikawa Prefecture, Japan, for halal products. Given the limited availability of halal product distribution centers in countries with minority Muslim populations, recourse to online shopping platforms has emerged as a prominent avenue. It is noteworthy that these halal centers are predominantly concentrated in major urban areas such as Tokyo, Kyoto, and Osaka. To acquire halal products, the Muslim community visits halal online stores and effectively makes product selections through these websites. The research aims to investigate the influence of web quality, e-trust, and halal labeling on the purchase intention of the Muslim community in Ishikawa Prefecture, Japan. The research methodology adopted in this study involves a descriptive research design, anchored within a quantitative paradigm. The population for this study consists of the Muslim community in Kanazawa City, Japan. A sample of 32 respondents was selected using purposive sampling. The empirical findings of this study indicate that web quality, e-trust, and halal labeling have a significant impact on the purchase intention of the Muslim community in Ishikawa Prefecture, Japan. The coefficient of determination reveals that the combined influence of web quality, e-trust, and halal labeling significantly affects the purchase intention of the Muslim community in Ishikawa Prefecture, Japan.   ABSTRAK Salah satu cara untuk mendapatkan produk halal di negara minoritas adalah dengan berbelanja melalui sistem online. Pusat kelengkapan produk halal umumnya hanya berada di kota besar seperti Tokyo, Kyoto, Osaka. Untuk mendapatkan produk halal, masyarakat Muslim akan mengunjungi website toko halal dan memilih produk melalui website tersebut. Tujuan penelitian untuk mengetahui Pengaruh web quality e-trust dan label halal terhadap Purchase Intention masyarakat Muslim di Provinsi Ishikawa, Jepang. Metode penelitian yang digunakan deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah masyarakat Muslim di kota Kanazawa, Jepang. Sampel dalam penelitian ini berjumlah 32 responden yang diambil menggunakan metode purposive sampling. Hasil penelitian menunjukkan bahwa web quality,  e-trust dan label halal berpengaruh signifikan terhadap Purchase Intention Masyarakat Muslim di Provinsi Ishikawa,  Jepang. Hasil koefisien determinasi menunjukkan bahwa kontribusi pengaruh web quality,  e-trust dan label halal  berpengaruh terhadap Purchase Intention  Masyarakat  Muslim di provinsi Ishikawa