Green Entrepreneurial Marketing Orientation and Sustainable Performance in SMEs: A Systematic and Bibliometric Synthesis of Emerging Trends and Research Opportunities

This study systematically examines the evolution and integration of the Entrepreneurial Marketing Orientation (EMO) concept into the Green Entrepreneurial Marketing Orientation (GEMO) framework, as well as its role in enhancing sustainable performance within the small and medium-sized enterprise (SME) sector. Employing a Systematic Literature Review (SLR) and bibliometric analysis using VOSviewer, this research maps the intellectual structure and emerging trends in GEMO studies during the 2020-2025 period. The findings reveal that GEMO represents an integrated capability rooted in Entrepreneurial Marketing Orientation, grounded in the Resource-Based View (RBV) and Dynamic Capabilities View (DCV) frameworks, where resilience and sustainability serve as the foundations of long-term competitive advantage. The integration of Green Entrepreneurial Orientation (GEO), Green Marketing Orientation (GMO), and Green Innovation (GI) creates an adaptive system that enhances organizational resilience against environmental, digital, and regulatory pressures. Furthermore, this study recommends the development of the Green Digital Entrepreneurial Marketing Orientation (GDEMO) concept to strengthen green innovation and organizational resilience in the era of Green Economy 5.0

Pengaruh Kebijakan Green Finance terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Variabel Mediasi pada Perusahaan Manufaktur Sektor Barang Konsumsi yang Terdaftar di BEI Periode 2022–2024

This study aims to analyze the impact of green finance policies on the business value of manufacturing companies active in the consumer goods sector and listed on the Indonesia Stock Exchange during the period 2022 to 2024. In this study, profitability is used as an intermediary variable. The analysis was performed using panel data regression and the Sobel test, with support from EViews 12 software. The results show that green finance policies can increase profitability and firm value. Furthermore, the data show that profitability contributes to increasing firm value and acts as a mediator between green finance policies and firm value. This study confirms that green finance improves financial performance and market perception while demonstrating a commitment to environmental sustainability

Pengaruh Modal Kerja, Struktur Modal, dan Pertumbuhan Perusahaan terhadap Capaian Laba Bank BUMN Indonesia

This study aims to analyze the effect of working capital, capital structure, and company growth on profit achievement in Indonesian state-owned banks (Bank BUMN). Efficiently managed working capital can enhance liquidity and profitability, while an optimal capital structure plays a role in balancing debt and equity to maximize company value. Additionally, company growth reflects business expansion, which can influence financial performance. This research employs a quantitative method, utilizing secondary data obtained from Bank BUMN\u27s financial statements over a specific period. The analytical technique used is multiple linear regression to determine the relationship between the independent variables and profit achievement. The findings show that working capital significantly affects profit achievement, and capital structure also has a notable impact on profit achievement. In contrast, company growth does not influence profit achievement. These findings have implications for bank management in making decisions related to working capital management, capital structure policies, and growth strategies to enhance profitability

Analisis Bahaya Dan Penilaian Risiko Kerja Menggunakan Metode HIRARC di Area Produksi PT. Kurnia Luwuk Sejati: Pendekatan HIRARC dan FMEA dalam Pengendalian Risiko K3

Occupational Health and Safety (OHS) is a crucial aspect in the palm oil processing industry due to the high potential hazards present in the production area. This study aims to identify potential hazards, assess occupational risk levels, and determine risk control priorities in the production area of PT. Kurnia Luwuk Sejati using the Hazard Identification, Risk Assessment, and Risk Control (HIRARC) method and Failure Mode and Effects Analysis (FMEA). This research employed a quantitative descriptive approach with data collected through observation, interviews, and documentation. The HIRARC results indicate that the Sterilizer, Tippler, and Boiler stations have risks classified as medium to high, with risk level values ranging from 5 to 12. The highest risks were found at the Tippler station (risk level 10) and the Boiler station (risk level 12). Further analysis using FMEA shows that the highest Risk Priority Number (RPN) values were identified at the Sterilizer station (RPN 350), the Tippler station (RPN 180), and the Boiler station (RPN 252). The recommended risk control measures include engineering controls, administrative controls, and consistent use of personal protective equipment (PPE) to reduce occupational risk levels. Keywords: Occupational Safety, HIRARC, Risk Level, FMEA, RPN

Social Media Marketing Activities and Consumer Brand Engagement: The Moderating Role of Gamification among Generation Z E-Commerce Users

This study examines the effect of Social Media Marketing Activities (SMMAs) on Consumer Brand Engagement (CBE) by considering the moderating role of gamification within the framework of the Elaboration Likelihood Model (ELM). The research focuses on Generation Z as active users of e-commerce platforms in Indonesia. Data were collected through an online survey involving 220 respondents and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results indicate that the dimensions of entertainment, trendiness, and customization have a significant effect on consumer brand engagement, while interactivity and electronic word of mouth do not exhibit significant effects. Furthermore, gamification is found to strengthen most of the relationships between social media marketing activities and consumer brand engagement, except for the electronic word of mouth dimension. These findings suggest that emotional and experiential factors play a dominant role in shaping Generation Z consumers’ engagement. This study enhances digital marketing literature and provides practical insights for e-commerce companies to develop more effective, experience-focused marketing strategies

Pengaruh Digital Entrepreneur Role Model dan Kreativitas terhadap Minat Berwirausaha Mahasiswa

Despite the increasing business opportunities created by technological advances, student interest in entrepreneurship during the digital era remains low. This study examines how Digital Entrepreneur Role Models and creativity influence students\u27 interest in entrepreneurship. This study uses a quantitative method, including multiple linear regression and log-linear models, to analyze the data. The data were collected from questionnaires given to economics students in the 2022 cohort at Surabaya State University between October and November 2022. The analysis looked at how each variable affects students\u27 interest in entrepreneurship, both individually and together. The findings show that both independent variables have a positive and significant impact on students\u27 interest in starting a business. Digital entrepreneur role models help build students\u27 confidence and drive to start a business, while creativity helps them come up with new business ideas and innovations. These results indicate that policymakers and schools should develop programs that foster digital entrepreneurship and promote student creativity. The unique aspect of this study is the integration of digital entrepreneur role models with creativity to understand how students engage in entrepreneurship within the digital age

Digital Transformation and Supply Chain Integration Impact on Firm Performance: The Role of Green Practices in Achieving Sustainable Supply Chain Performance

This study investigated the relationship between digital transformation (DT), supply chain integration (SCI), green practices (GP), sustainable supply chain performance (SSCP), and firm performance (FP). Prior studies have provided early explanations regarding DT and SCI as well as their association with sustainable supply chain performance. However, empirical evidence demonstrating the direct impact of digital transformation and supply chain innovation through green practices on sustainable supply chain practices to enhance functional performance remains limited. To address this limitation, primary data were obtained from 70 experts employed in manufacturing firms in Indonesia using a questionnaire survey conducted between September and October 2025. A conceptual model incorporating DT, SCI, GP, SSCP, and FP was developed and subsequently analyzed using partial least squares structural equation modeling (PLS-SEM) through Smart PLS 4.0 software. The results showed that DT significantly enhances both GP and SCI, while GP and SCI also have a positive influence on SSCP. Moreover, SSCP exerts a substantial beneficial effect on FP. Additionally, GP and SCI function as intermediaries between DT and SSCP, with SSCP mediating the connection between GP and FP, as well as between SCI and FP. This research is the first investigation into the synergistic effects of digital transformation on environmentally sustainable practices and supply chain integration, aimed at improving sustainable supply chain efficiency and enhancing overall corporate performance within the manufacturing industry

Pengaruh Kualitas Informasi dan Teknologi Informasi terhadap Kinerja Rantai Pasok Melalui Penerapan Berbagi Informasi

In this study, technological advances have encouraged the use of AI-based systems in various activities. This study examines how AI can simplify company work and help solve problems related to supply chain performance, thereby improving company performance with the support of information quality, information technology, and information sharing, which helps the smooth running of the supply chain for the advancement of the company. This research facilitates the identification of key problems and their effective resolution. This research uses quantitative data obtained from a community survey in Batam. The results obtained from AI can facilitate various things for companies. The results of this study show that the influence of information quality and information technology on supply chain performance through the application of information sharing is significant. This improves performance within companies using current technology

Factors Determining Culinary Tourism Visits: A Systematic Literature Review

This article conducts a Systematic Literature Review (SLR) to identify key factors determining visit and revisit intentions in culinary tourism. Guided by PRISMA 2020, Scopus is used to select Q1 journal articles (2020–2025) that examine culinary/gastronomy tourism, ambidextrous leadership (AL), entrepreneurial orientation (EO), digital promotion, and virtual reality/virtual tours (VR/VT). Ten eligible studies are synthesized into three clusters: (1) AL and EO as internal strategic capabilities, (2) VR/VT and digital promotion as experiential and technological drivers, and (3) culinary experiences and local wisdom as core cultural assets. The review presents a comprehensive framework incorporating managerial capabilities and digital experiences

Examining Factors Affecting Gen Z’s Career Success in Surabaya

This research examines the factors that influence Generation Z’s career success in Surabaya. It focuses on the roles of networking and personal branding with social capital as a mediating variable. The Indonesian job market has shown increasing instability for young professionals in recent years, with Surabaya facing a higher-than-average youth unemployment rate. Gen Z, once seen as a demographic advantage for the country, is at a crucial juncture where it could become either a demographic asset or a burden. This study investigates how networking and personal branding affect career outcomes through social capital. Quantitative research was conducted through a survey of 108 Gen Z graduates in Surabaya, aged 24 to 28, all with at least three years of work experience, using purposive sampling. Data was collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that networking and personal branding significantly influence career success, while also enhancing social capital. Social capital has a positive influence on career success and significantly mediates the effects of personal branding and career success. These findings indicate that Gen Z should not only emphasize technical skills but also invest in building their networks and personal brands to enhance their career success. The research recommends creating university programs that focus on relationship-building skills, digital branding, and social capital development to improve the career growth of Gen Z in Indonesia