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1 research outputs found
Going for Gold - Investigating the (Non)Sense of Increased Advertising Around Major Sports Events
Author
A Levin
A Minnema
+73Â more
Accessed
B M Fennis
Bloomberg
Bloomberg
C P Haugtvedt
C Pechmann
C Tomkovick
D A Aaker
D M Sandler
D Vakratsas
Fifa
G J Tellis
G M Allenby
H A Zielske
H Baghestani
H J Van Heerde
H J Van Heerde
H J Van Heerde
J A Chevalier
J D Angrist
J D Morris
J K Bloom
J M Wooldridge
J Sargan
J-B E M Steenkamp
K P Gwinner
K Parker
K Pauwels
K Raman
K S Im
L C Soley
M B Ataman
M G Dekimpe
M G Russell
M Payne
M R Wickens
M Walraven
Maarten J. Gijsenberg
Multi-Sports
Multi-Sports
P A Naik
P A Naik
P A Naik
P C Phillips
P De Pelsmacker
P H Boswijk
P J Danaher
R B Zajonc
R Dorfman
R G M Pieters
R Grohs
R J Brodie
R L Schultz
R P Bagozzi
R R Burke
R Rosenthal
R Sethuraman
R Yelkur
Reuters
Reuters
Reuters
S J Newell
S R Mcdaniel
S Srinivasan
Ster
Ster
Ster
T B C Poiesz
T B Cornwell
The Guardian
Thousand Oaks
V R Nijs
W H Greene
Publication venue
'Elsevier BV'
Publication date
01/01/2012
Field of study
Full text link
Crossref