Going for Gold - Investigating the (Non)Sense of Increased Advertising Around Major Sports Events
- Authors
- A Levin
- A Minnema
- Accessed
- B M Fennis
- Bloomberg
- Bloomberg
- C P Haugtvedt
- C Pechmann
- C Tomkovick
- D A Aaker
- D M Sandler
- D Vakratsas
- Fifa
- G J Tellis
- G M Allenby
- H A Zielske
- H Baghestani
- H J Van Heerde
- H J Van Heerde
- H J Van Heerde
- J A Chevalier
- J D Angrist
- J D Morris
- J K Bloom
- J M Wooldridge
- J Sargan
- J-B E M Steenkamp
- K P Gwinner
- K Parker
- K Pauwels
- K Raman
- K S Im
- L C Soley
- M B Ataman
- M G Dekimpe
- M G Russell
- M Payne
- M R Wickens
- M Walraven
- Maarten J. Gijsenberg
- Multi-Sports
- Multi-Sports
- P A Naik
- P A Naik
- P A Naik
- P C Phillips
- P De Pelsmacker
- P H Boswijk
- P J Danaher
- R B Zajonc
- R Dorfman
- R G M Pieters
- R Grohs
- R J Brodie
- R L Schultz
- R P Bagozzi
- R R Burke
- R Rosenthal
- R Sethuraman
- R Yelkur
- Reuters
- Reuters
- Reuters
- S J Newell
- S R Mcdaniel
- S Srinivasan
- Ster
- Ster
- Ster
- T B C Poiesz
- T B Cornwell
- The Guardian
- Thousand Oaks
- V R Nijs
- W H Greene
- Publication date
- 1 January 2012
- Publisher
- 'Elsevier BV'
- Doi