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Going for Gold - Investigating the (Non)Sense of Increased Advertising Around Major Sports Events

Authors
  1. A Levin
  2. A Minnema
  3. Accessed
  4. B M Fennis
  5. Bloomberg
  6. Bloomberg
  7. C P Haugtvedt
  8. C Pechmann
  9. C Tomkovick
  10. D A Aaker
  11. D M Sandler
  12. D Vakratsas
  13. Fifa
  14. G J Tellis
  15. G M Allenby
  16. H A Zielske
  17. H Baghestani
  18. H J Van Heerde
  19. H J Van Heerde
  20. H J Van Heerde
  21. J A Chevalier
  22. J D Angrist
  23. J D Morris
  24. J K Bloom
  25. J M Wooldridge
  26. J Sargan
  27. J-B E M Steenkamp
  28. K P Gwinner
  29. K Parker
  30. K Pauwels
  31. K Raman
  32. K S Im
  33. L C Soley
  34. M B Ataman
  35. M G Dekimpe
  36. M G Russell
  37. M Payne
  38. M R Wickens
  39. M Walraven
  40. Maarten J. Gijsenberg
  41. Multi-Sports
  42. Multi-Sports
  43. P A Naik
  44. P A Naik
  45. P A Naik
  46. P C Phillips
  47. P De Pelsmacker
  48. P H Boswijk
  49. P J Danaher
  50. R B Zajonc
  51. R Dorfman
  52. R G M Pieters
  53. R Grohs
  54. R J Brodie
  55. R L Schultz
  56. R P Bagozzi
  57. R R Burke
  58. R Rosenthal
  59. R Sethuraman
  60. R Yelkur
  61. Reuters
  62. Reuters
  63. Reuters
  64. S J Newell
  65. S R Mcdaniel
  66. S Srinivasan
  67. Ster
  68. Ster
  69. Ster
  70. T B C Poiesz
  71. T B Cornwell
  72. The Guardian
  73. Thousand Oaks
  74. V R Nijs
  75. W H Greene
Publication date
1 January 2012
Publisher
'Elsevier BV'
Doi

    Abstract

    Abstract is not available.

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      Last time updated on 05/06/2019

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