Analisis Perilaku Konsumtif Anak Kos Pada Mahasiswa UMS

This study aims to determine the general description of consumer behavior of boarding students at the Muhammadiyah University of Surakarta. This type of research is qualitative research. The design used in this research is phenomenology. The subject of this research is students of Muhammadiyah University of Surakarta who live in boarding house. The object of this research is the boarding place around UMS campus. The results of this study states that the behavior of students who live dikos consumptive, both luxury and simple kos in buying goods or products behave rationally by looking at its benefits compared with brands, advertisements, and promotions. Factors that influence student consumptive behavior are the motivation and culture of the living environment