The Effects of Service Quality on Customer Satisfaction: A Study among Private Banks in Mekelle Town

The focus on customer satisfaction in banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services, and to attract customers from non banking community and competitors. The objective of the study is to examine the effects of service quality on customer satisfaction. Primary data were collected from 200 respondents that were selected from customers of privately owned Commercial Banks in Mekelle Town. The respondents were selected through quota sampling techniques. In addition, relevant ideas were collected from secondary sources. To determine the relationship between dependent and independent variables Pearson chi square test was applied. Moreover, to determine the relative importance of variables the econometrics model known as logistic regression was used. The results of the study reveals that having employees who give customers personal attention, providing customers best interest at heart, owning employees who understand customers specific needs are the variables that are statistically significant and have influence on customer satisfaction. Keywords: Customer satisfaction, service qualit

Determinants of Women Business Success: A Study among MSE’s in East Gojjam Zone Administration

The focus on women Entrepreneurship is becoming vital as it is the best way to reduce poverty in a sustainable way and promote economic growth through wealth and employment creation. The objective of the study is to identify determinants of women business success. The research design used in this study was explanatory research design. The respondents were selected from six Woredas of East Gojjam zone through cluster sampling technique. Primary data were collected from 259 respondents that were selected from women entrepreneurs working their business in MSE’s. In addition, relevant data were collected from secondary sources. The Pearson chi-square test for association was employed to test the association between independent and dependent variables. Besides logistic regression model was used to determine the success factors of women business. The major findings of the study are vision to expand business, saving culture, creating market linkage, skill to adopt technology, and access to credit finance are significant and have positive influence on women entrepreneurs MSE’s success. Keywords: Success, Entrepreneur, MSE DOI: 10.7176/EJBM/11-10-08 Publication date: April 30th 201