Institutionalization of organizational change outcomes in development cooperation projects: the mediating role of internal stakeholder change-related beliefs

This paper investigated how change outcomes of development cooperation projects can be institutionalized within the beneficiary organization. While a lot of attention has been paid to sustainability in scientific research on issues, projects, and policies related to environmental, industrial, and agricultural production and sustainability management, there are limited studies on the sustainability of organizational-level change outcomes of aid-based project interventions. Using the lens of organizational change institutionalization models, we examined how internal stakeholders’ change-related beliefs, organizational characteristics, and project characteristics relate to the institutionalization process of project outcomes. Data were collected using a questionnaire returned by 130 respondents from a university in the Global South implementing institutional development cooperation projects. Using partial least squares structural equation modeling (PLS-SEM) to analyze the data, we found that organizational characteristics and change-related beliefs both had direct positive effects on the institutionalization process, while project characteristics had negative effects. Additionally, this study reveals that stakeholder change-related beliefs mediated the relationship between organizational and project characteristics and the institutionalization process. The findings support the continual engagement of organizational internal stakeholders in institutionalization efforts throughout the project life cycle, rather than waiting for the project to end. In contrast to the mechanistic, linear result chain approaches that dominate development project discourses, there is a need for more iterative approaches that allow the development of necessary attitudes and behaviors among the beneficiary organization’s internal stakeholders to sustain the project-induced changes

Would you purchase milk from a milk ATM? : consumers' attitude as a key determinant of preference and purchase intention in Uganda

Though consumer studies have received significant attention in the field of marketing management, research on consumer attitude towards food supply technologies is needed. This paper investigates the relationship between consumer attitude and preference towards the usage of a 'milk ATM' as the point of sale. Based on data obtained from 296 consumers (convenient sampling), PLS-SEM was used to analyse the proposed conceptual framework. Furthermore, multiple group analysis was conducted to test for group differences between male and female consumers. The findings reveal that whereas the consumer utilitarian and hedonic values are significantly related to preference towards milk ATM purchase intentions, the former are more strongly related to preference than hedonic values. Moreover, there are significant differences between male and female consumers regarding the effect of utilitarian consumer attitude on preference. As a response to consumption goals of trading pasteurised milk, the findings demonstrate that milk ATM consumers are motivated by numerous value dimensions. These dimensions additively contribute to preference and intentions to purchase milk from milk ATMs. This research informs the policy makers and practitioners about the potential of milk ATMs as a point of sale for milk. However, to realise this potential, it is necessary for investors to further examine the core values sought by the consumers and improve in that core value delivery

A parametric test evaluating smallholder farmers' training needs in Uganda : a case of dairy farmers in the Rwenzori region

Purpose: Effective rural agribusiness development requires dedicated training programmes therefore, this paper is an attempt to investigate smallholder farmers' TNs in the dairy agribusiness sector. The purpose of this paper is to study a bigger research project of the dairy value chain in agribusiness framework in the Rwenzori region. Design/methodology/approach: A sample size of 100 dairy farmers were randomly selected from two Districts in the Rwenzori region. The descriptive statistics (mean and standard deviation) provided a basis for discussion. Furthermore, parametric Pearson coefficient test was conducted to examine the smallholder farmers' TNs and assess its association with selected socio-demographic characteristics of the dairy farmers. Findings: The analysis indicated that dairy farmers expressed the need for a training program. Most frequently requested topics include: fodder cultivation, quality and safe milk handling, milk marketing, calf feeding and rearing, animal nutrition and financial literacy out of 12 topics. The least desired TNs was record keeping. Research limitations/implications: The findings contribute to the understanding of dairy farmers' TNs. Practical implications: The identified 12 key training intervention areas for the dairy farmers inform policymakers Dairy Development Authority and other development bodies in the Rwenzori region to address the challenges and improve smallholder dairy farming practices. Originality/value: The study applies a synthesis review to identify theoretically acceptable variables that measure smallholder farmers' TNs in the dairy agribusiness. The paper also shares the empirical evidence of a pioneering attempt to identify smallholder dairy farmers' TNs in Uganda