In this report, it was explored the impact of a price decrease in Asia-Pacific, a strategy that Netflix started to test in some selected countries, in 2019. Through the analysis conducted, we notice that Asia-Pacific is a region where there is a big rising trend on smartphone  usage,  and  the  internet  connectivity  is  penetrating  very  fast  in  the  last years, which would facilitate the proliferation of  the only-mobile plan, to attract the very high price sensitive consumers in the region