Consumption Style Among Young Adults Toward Their Shopping Behavior (An Empirical Study in Pakistan)

The purpose of this study was to substantiate the consumption styles of adolescents as customer. The study was executed in Karachi, Pakistan by applying consumption style inventory scale. The data covered of 1,048 respondents who are young and educated mostly students, which belong to the different universities in Karachi. The data was collected through structured and self administered questionnaire. To test objective Independent sample t test was used. The results show that young females are more shopping influenced, fashion conscious, recreational, and confused over-choice as compare to males whereas males are more reliance on media, perfectionist, brand conscious, and impulsive as compare to females for their consumption style toward shopping behavior. This research provides understanding about adolescents’ decision making style of consumers in Karachi which would enable organizations to make more appropriate strategies to cater youth consumers market

Measuring Unethical Consumer Behavior Across Four Countries

The huge amounts spent on store security and crime prevention worldwide, not only costs international businesses, but also amounts to a hidden tax on those law-binding consumers who bear higher prices. Most previous research has focused on shoplifting and ignored many other ways in which consumers cheat businesses. Using a hybrid of both qualitative research and survey approaches in four countries, an index of 37 activities was developed to examine consumers’ unethical activities across UK, US, France, and Austria. The findings indicate that around three quarters of consumers in all four countries can be classified as heavy offenders for these minor cheats. The paper argues that government agencies, marketers, and retailers should adopt more pro-active preventative approaches, rather than reactive loss limitation measures to combat unethical behavior

How Media and Family Build Children's Persuasion Knowledge

The changing media landscape alters media use and advertising exposure, which impacts advertising literacy. We investigate socialization forces (media, family) on advertising persuasion knowledge in preschool children. Findings from in-depth interviews with 29 parent-child dyads revealed prevalent on-demand mobile media use with less live commercial TV viewing and parental co-viewing. Preschool children are exposed to fewer commercials in their home yet are still exposed to advertising messages outside the home, which parents view as having powerful, direct effects on their children. Our data reveal perceptions of children's coping effects, as well as parental strategies for addressing advertising for their children. Future research related to the nature of parents' persuasion knowledge and advertising literacy discussion among their children is advised