11 research outputs found
BRIDGING THEORY AND PRACTICE IN THE ALLOCATION OF SALES AND PROMOTIONAL RESOURCES WITHIN CUSTOMER ORGANIZATIONS
No full textIntrafirm technical knowledge and competitive advantage: a framework for superior market driven performance
No full textBuying center research and business marketing practice: meeting the challenge of dynamic marketing
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Malaysian shopping mall behavior: an exploratory study
No full textThe ascendancy of the shopping mall as a significant shopping, social interaction and/or
entertainment destination has had amajor impact on retail strategies and the retail landscape in numerous
countries, especially the USA. Shopping malls are not nearly as well established in developing and
newly industrialized countries, however. Hence, the purpose of this paper is to assess international
consumer behavior in regards to shopping malls in a non-Western country, specifically, Malaysia
Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices
No full textExamining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications
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