3 research outputs found
O valor da marca em instituições do ensino superior na perspetiva do consumidor. Caso prático: Instituto Superior Politécnico Católico de Benguela
Orientação: Paula Rita
Vitorino de CarvalhoO Valor da Marca em Instituições de Ensino Superior é um tema muito sugestivo que
tem sido abordado por alguns pesquisadores, onde são desenvolvidas teorias a respeito deste
tema bastante pertinente, de forma a saber o que os consumidores mais valorizam no seu
processo de decisão, nomeadamente na hora da escolha do melhor serviço.
Neste contexto o presente estudo, pretende determinar os critérios mais relevantes para
valorização de uma Marca de Ensino Superior na ótica dos próprios estudantes, tendo como caso
prático o Instituto Superior Politécnico Católico de Benguela (ISPOBAB), onde os objetivos
específicos consistem em: (1) Estudar os fatores que determinam o valor de uma marca, (2) Saber
quais são as fontes de valor da marca mais importantes, em Instituições de Ensino Superior, na
perspetiva dos estudantes do ISPOCAB, (3) Saber qual o valor da marca em estudo, na ótica da
instituição (ISPOCAB) e (4) Comparar a perceção de valor da marca (ISPOCAB) determinada
pelos estudantes, com o valor da marca determinada pela Instituição.
Em termos metodológicos, a revisão da literatura permitiu recolher as informações
necessárias para definir o problema de investigação, os objetivos e as hipóteses. Para validar as
hipóteses e responder aos objetivos, elaborou-se um questionário estruturado com 38 perguntas,
sendo que 25 questões foram avaliadas pela escala de Likert em 5 pontos e 13 questões que são
de carácter sociodemográfico. O questionário foi aplicado no Instituto Superior politécnico
Católico de Benguela (ISPOCAB), onde participaram os estudantes dos cursos de Ciências da
Educação e Contabilidade e Gestão, das mais variadas idades. Obtivemos um total de 273
questionários devidamente preenchidos, que serviram para efetuar a análise estatística dos
resultados, com a ajuda do software SPSS e SAS Guide.The value of the Brand in Higher Education Institutions is a very suggestive theme that
has been approached by some researchers, where the theories about this subject are developed
quite pertinent, so as to know what consumers value most in their decision process, namely At
the time of choosing the best service.
In this context, the present study intends to determine the most relevant criteria for
valuing a Higher Education Mark from the perspective of the students themselves, having as
practical case the Benguela Catholic Higher Polytechnic Institute (ISPOBAB), where the
specific objectives consist of: ) To study the factors that determine the value of a brand, (2) To
know what are the most important sources of brand value in Higher Education Institutions, from
the perspective of ISPOCAB students, (3) Knowing the brand value in (ISPOCAB) and (4)
Compare brand perception (ISPOCAB) determined by the students, with the value of the brand
determined by the Institution.
In methodological terms, the literature review allowed us to gather the necessary
information to define the research problem, the objectives and the hypotheses. To validate the
hypotheses and to answer the objectives, a structured questionnaire was elaborated with 38
questions, 25 questions being evaluated by the Likert scale in 5 points and 13 sociodemographic
questions. The questionnaire was applied at the Benguela Catholic Polytechnic Higher Institute
(ISPOCAB), where the students of the Education, Accounting and Management Sciences
courses of the most varied ages participated. We obtained a total of 273 completed
questionnaires, which were used to perform the statistical analysis of results, with the help of
SPSS and SAS Guide software
Seminário de Dissertação (2024)
Página da disciplina de Seminário de Dissertação (MPPP, UFPE, 2022)
Lista de participantes == https://docs.google.com/spreadsheets/d/1mrULe1y04yPxHUBaF50jhaM1OY8QYJ3zva4N4yvm198/edit#gid=
NEOTROPICAL CARNIVORES: a data set on carnivore distribution in the Neotropics
Mammalian carnivores are considered a key group in maintaining ecological health and can indicate potential ecological integrity in landscapes where they occur. Carnivores also hold high conservation value and their habitat requirements can guide management and conservation plans. The order Carnivora has 84 species from 8 families in the Neotropical region: Canidae; Felidae; Mephitidae; Mustelidae; Otariidae; Phocidae; Procyonidae; and Ursidae. Herein, we include published and unpublished data on native terrestrial Neotropical carnivores (Canidae; Felidae; Mephitidae; Mustelidae; Procyonidae; and Ursidae). NEOTROPICAL CARNIVORES is a publicly available data set that includes 99,605 data entries from 35,511 unique georeferenced coordinates. Detection/non-detection and quantitative data were obtained from 1818 to 2018 by researchers, governmental agencies, non-governmental organizations, and private consultants. Data were collected using several methods including camera trapping, museum collections, roadkill, line transect, and opportunistic records. Literature (peer-reviewed and grey literature) from Portuguese, Spanish and English were incorporated in this compilation. Most of the data set consists of detection data entries (n = 79,343; 79.7%) but also includes non-detection data (n = 20,262; 20.3%). Of those, 43.3% also include count data (n = 43,151). The information available in NEOTROPICAL CARNIVORES will contribute to macroecological, ecological, and conservation questions in multiple spatio-temporal perspectives. As carnivores play key roles in trophic interactions, a better understanding of their distribution and habitat requirements are essential to establish conservation management plans and safeguard the future ecological health of Neotropical ecosystems. Our data paper, combined with other large-scale data sets, has great potential to clarify species distribution and related ecological processes within the Neotropics. There are no copyright restrictions and no restriction for using data from this data paper, as long as the data paper is cited as the source of the information used. We also request that users inform us of how they intend to use the data