O valor da marca em instituições do ensino superior na perspetiva do consumidor. Caso prático: Instituto Superior Politécnico Católico de Benguela

Orientação: Paula Rita Vitorino de CarvalhoO Valor da Marca em Instituições de Ensino Superior é um tema muito sugestivo que tem sido abordado por alguns pesquisadores, onde são desenvolvidas teorias a respeito deste tema bastante pertinente, de forma a saber o que os consumidores mais valorizam no seu processo de decisão, nomeadamente na hora da escolha do melhor serviço. Neste contexto o presente estudo, pretende determinar os critérios mais relevantes para valorização de uma Marca de Ensino Superior na ótica dos próprios estudantes, tendo como caso prático o Instituto Superior Politécnico Católico de Benguela (ISPOBAB), onde os objetivos específicos consistem em: (1) Estudar os fatores que determinam o valor de uma marca, (2) Saber quais são as fontes de valor da marca mais importantes, em Instituições de Ensino Superior, na perspetiva dos estudantes do ISPOCAB, (3) Saber qual o valor da marca em estudo, na ótica da instituição (ISPOCAB) e (4) Comparar a perceção de valor da marca (ISPOCAB) determinada pelos estudantes, com o valor da marca determinada pela Instituição. Em termos metodológicos, a revisão da literatura permitiu recolher as informações necessárias para definir o problema de investigação, os objetivos e as hipóteses. Para validar as hipóteses e responder aos objetivos, elaborou-se um questionário estruturado com 38 perguntas, sendo que 25 questões foram avaliadas pela escala de Likert em 5 pontos e 13 questões que são de carácter sociodemográfico. O questionário foi aplicado no Instituto Superior politécnico Católico de Benguela (ISPOCAB), onde participaram os estudantes dos cursos de Ciências da Educação e Contabilidade e Gestão, das mais variadas idades. Obtivemos um total de 273 questionários devidamente preenchidos, que serviram para efetuar a análise estatística dos resultados, com a ajuda do software SPSS e SAS Guide.The value of the Brand in Higher Education Institutions is a very suggestive theme that has been approached by some researchers, where the theories about this subject are developed quite pertinent, so as to know what consumers value most in their decision process, namely At the time of choosing the best service. In this context, the present study intends to determine the most relevant criteria for valuing a Higher Education Mark from the perspective of the students themselves, having as practical case the Benguela Catholic Higher Polytechnic Institute (ISPOBAB), where the specific objectives consist of: ) To study the factors that determine the value of a brand, (2) To know what are the most important sources of brand value in Higher Education Institutions, from the perspective of ISPOCAB students, (3) Knowing the brand value in (ISPOCAB) and (4) Compare brand perception (ISPOCAB) determined by the students, with the value of the brand determined by the Institution. In methodological terms, the literature review allowed us to gather the necessary information to define the research problem, the objectives and the hypotheses. To validate the hypotheses and to answer the objectives, a structured questionnaire was elaborated with 38 questions, 25 questions being evaluated by the Likert scale in 5 points and 13 sociodemographic questions. The questionnaire was applied at the Benguela Catholic Polytechnic Higher Institute (ISPOCAB), where the students of the Education, Accounting and Management Sciences courses of the most varied ages participated. We obtained a total of 273 completed questionnaires, which were used to perform the statistical analysis of results, with the help of SPSS and SAS Guide software

Seminário de Dissertação (2024)

Página da disciplina de Seminário de Dissertação (MPPP, UFPE, 2022) Lista de participantes == https://docs.google.com/spreadsheets/d/1mrULe1y04yPxHUBaF50jhaM1OY8QYJ3zva4N4yvm198/edit#gid=

NEOTROPICAL CARNIVORES: a data set on carnivore distribution in the Neotropics

Mammalian carnivores are considered a key group in maintaining ecological health and can indicate potential ecological integrity in landscapes where they occur. Carnivores also hold high conservation value and their habitat requirements can guide management and conservation plans. The order Carnivora has 84 species from 8 families in the Neotropical region: Canidae; Felidae; Mephitidae; Mustelidae; Otariidae; Phocidae; Procyonidae; and Ursidae. Herein, we include published and unpublished data on native terrestrial Neotropical carnivores (Canidae; Felidae; Mephitidae; Mustelidae; Procyonidae; and Ursidae). NEOTROPICAL CARNIVORES is a publicly available data set that includes 99,605 data entries from 35,511 unique georeferenced coordinates. Detection/non-detection and quantitative data were obtained from 1818 to 2018 by researchers, governmental agencies, non-governmental organizations, and private consultants. Data were collected using several methods including camera trapping, museum collections, roadkill, line transect, and opportunistic records. Literature (peer-reviewed and grey literature) from Portuguese, Spanish and English were incorporated in this compilation. Most of the data set consists of detection data entries (n = 79,343; 79.7%) but also includes non-detection data (n = 20,262; 20.3%). Of those, 43.3% also include count data (n = 43,151). The information available in NEOTROPICAL CARNIVORES will contribute to macroecological, ecological, and conservation questions in multiple spatio-temporal perspectives. As carnivores play key roles in trophic interactions, a better understanding of their distribution and habitat requirements are essential to establish conservation management plans and safeguard the future ecological health of Neotropical ecosystems. Our data paper, combined with other large-scale data sets, has great potential to clarify species distribution and related ecological processes within the Neotropics. There are no copyright restrictions and no restriction for using data from this data paper, as long as the data paper is cited as the source of the information used. We also request that users inform us of how they intend to use the data