Customer decision making vis-à-vis halal branding

Understanding the preference of Muslim youth for halal (religiously permissible)certified products in their search for branded items was the underlying motive behind this research. Since sportswear brand owners usually target youth market segments, Muslim youth in the Malaysian market were selected as the main respondents for this study. The collective perceptions of quality, brand awareness, brand association and consumer loyalty constitute brand equity and this study focused on brand equity research in the Malaysian marketing environment. Empirical research was conducted to determine the “on the ground” reality of the market, with a view to suggesting marketing policy directions to brand managers in the Malaysian sportswear industry. In the Malaysian context, the findings of the research do not completely support all the dimensions of Aaker’s (1991) brand equity model. This paper recommends that brand managers use halal certification of sportswear products to penetrate the Malay youth sub-segment of the Malaysian sportswear market. Halal certification will not have a negative effect on penetration of the other market sub-segments consisting of youth from other races in Malaysia

Corporate governance for Islamic banking sustainability and caux round table principles

Corporate Governance for Islamic Banking Sustainability and Caux Round Table Principles is an attempt to give a balanced view of both Western and Islamic perspectives. The review of the literature, explanations of the verses of the Qur’an that relate to corporate governance (CG) theories and Islamic perspective to it will enrich the field. This paper takes those traditional theories in literature and interprets them from an Islamic perspective, using more international perspectives especially for the Muslim world. Since failure to make profit alone is not enough reason of defaulting corporate entities rather non-compliance of shari’ah and Islamic ethical guidelines and lack of CSR concern is equally important in defining failur

Leadership and work motivation from the cross cultural perspective

Purpose – The purpose of this paper is to compare and contrast conventional management thought, its main features of leadership, and work motivation with those from an Islamic perspective. The paper fills in the literature gap that exists, despite the growing importance of a need for knowledge on management from an Islamic perspective. Design/methodology/approach – This paper is conceptual in nature. Therefore, the method adopted is descriptive and approached using revealed knowledge sources, as well as knowledge from conventional management literature from the cultural school of management thought. Findings – Leadership and motivational concepts in Islamic management are more comprehensive than the conventional theories. Islamic motivation frameworks also provide fundamentals for developing a strong Islamic leadership. Implications of these Islamic management concepts are not only confined to this materialistic world but also have connotation for subscribers of the belief of attaining eternal success in the hereafter. Originality/value – The paper gives a better understanding and guidelines for managers of multinational corporations, especially those working in Muslim countries, in order to achieve their corporate objectives successfully

Malaysian management practices : an empirical study

Norms of justice employed in the allocation of organizational resources and fairness of the process have attracted a large number of social and organizational researchers. The subject had been discussed from several economic, ethical, and legal…

Measuring consumer based brand equity sportswear market in Malaysia

Today's sportswear industry is booming in Malaysia. Sportswear items became a common and popular category of consumer goods as it gives young people a more relaxed lifestyle and greater comfort. Consumers wear athletic apparel not only in sports activities alone, but also at home, in school, at work, or at leisure time. Therefore, this study discusses why sportswear brand equity is important for the Malaysian Muslim consumers. This study is also concerned with comparing a range of different brands since a consumer based brand equity measures with the intention to buy and trying to determine how a brand performed in sportswear industry. An important, dimension of this research is highlighted on the existing Muslim consumer behavior and measures the Muslim youth brand loyalty vis-à-vis traditionally used measures in the sportswear market in Malaysia. The purpose of this research is to investigate how the Muslim consumers are influenced by factors of brand equity (perceived quality, brand awareness, brand association, brand loyalty, and halal branding) towards sportswear brands in the country. This study also focuses on the study of brand equity in the context of Malaysian environment, followed by the results to obtain accurate use of information based on the research findings and analysis for marketing decisions by the sportswear products

Strategic management from Islamic perspective : text and cases

While strategic management is a cornerstone of any MBA or business program, it’s almost always taught from conventional theories and typically American case studies. This book takes those traditional theories and interprets them from an Islamic perspective using more international case studies