Student perception towards in-class simulation games: A case of hospitality investment simulation / Mohd Hafiz Hanafiah and Mohd Raziff Jamaluddin

This research note emphasis on the adoption of simulation games in financial classes. This research reports the perception of Faculty of Hotel and Tourism Management (FPHP) students attending the Hospitality Financial Management for Hospitality Management subjects. Previous studies claimed that classroom games and simulation increase students’ knowledge and interest level. However, only a few researchers focus on whether students’ performance was improved after attending such simulation games. A structured questionnaire was distributed to 191 final‐year FPHP undergraduates. The survey assessed students’ perceived ease of use, perceived usefulness, attitude and enjoyment with HIS and their examination result. This research found student performance correlate with their perception towards the investment simulation games

Local Community Attitude and Support towards Tourism Development in Tioman Island, Malaysia

AbstractTourism development is a double-edged sword for local communities and attitude directly affects the current and future tourism industry development. Community positive attitudes will encourage tourists’ satisfaction levels and contributes to the word-of-mouth promotion among them. Therefore, the involvement and the participation of the host community are pertinent towards the success of the tourism development plan. The findings of the study indicated that the Tioman Island community supported future tourism development based on the personal benefit they received. It is a clear statement that the role of the residence is necessary to support tourism development and maintain its robust growth

Responsible Tourism Practices and Quality of Life: Perspective of Langkawi Island communities

AbstractResponsible tourism practice (RTP) has become the most popular concept and principle for modern tourism development. RTP promotes the protection and conservation of the natural environment, local cultures and contributes towards a better quality of life (QoL). This paper endeavors to discover the Langkawi Island communities’ perceptions of RTP and its impacts on their quality of life. Self-administered questionnaires were distributed to the Langkawi Islands’ community using a quota sampling method. The research conjunctures were tested by using Baron and Kenny's four-step analysis with RTP as the moderating variables

Malaysian tourists’ motivation towards outbound tourism / Mohd Hafiz Mohd Hanafiah, Zulhan Othman...[et al]

The Malaysian outbound tourism market is recognized as one of emerging consumer demand based on the amount of expenditure reported. Despite this, research relating to the motivations for Malaysian outbound tourism, especially the push and pull factors are scarce. Therefore, it is necessary to understand why people travel and choose a specific international destination, and in line with this, this paper conceptually examines the influence of culture, demographic variables and tourists’ motivations in destination selection

Preferred Sporting Tourism Events Attributes among Sports Tourists

Sports tourism has emerged as a prominent and dynamic segment within the broader event, travel and tourism industry. Amidst this growth, understanding the attributes influencing sports tourists' attendance at sporting events has become paramount for event organizers, destination marketers, and policymakers. Hence, this study aims to investigate the attributes of sporting tourism events that influence sports tourists' attendance. By analyzing the attributes that hold the most significance for sports tourists when selecting from various sporting tourism events, this research aims to contribute valuable insights into the sports tourism industry. A questionnaire was used as the main instrument in the data collection process. 302 online surveys in Google Form format were distributed among sports tourists using a purposive sampling technique. The data collected were analyzed using SPSS version 28. The result indicated that most respondents preferred scenic views and value for money offered at sporting tourism events. By shedding light on the interplay between sporting tourism events attributes and sports tourists' behavior, this research seeks to make a meaningful contribution to the sustainable growth and development of the sports tourism industry

Assessing the sustainability reporting quality of oil & gas companies in Indonesia and Malaysia: examining the influence of board and CEO chair characteristics

Presently, companies, particularly those significantly impacting the environment and society, are obliged to report their sustainability-related actions. This research focuses on exploring how the characteristics of the board and the chief executive officer contribute to enhancing the quality of sustainability reporting in Oil & Gas companies operating in Indonesia and Malaysia. The study involves an analysis of 18 companies across the years 2012-2022, forming an unbalanced panel dataset encompassing a total of 178 company-year observations. Utilizing the random effect model, the findings suggest that the board's size, an independent board, and a CEO with a lengthier tenure significantly contribute to improving the quality of corporate sustainability reporting. On the other hand, the gender diversity of the board and the age of the CEO do not exhibit a significant impact on enhancing the quality of corporate sustainability reporting. This research fills a gap in the existing literature by investigating the correlation between board and CEO characteristics and the quality of sustainability reporting within the Oil & Gas sector, specifically focusing on the Indonesian and Malaysian contexts. Moreover, it offers valuable insights and understanding for industry practitioners

How important is the frontline uniform toward employee’s self-efficacy? A case study of five-star hotel / Nurliyana Baharuddin and Mohd Raziff Jamaluddin

In reality, uniform always represents pride, responsibility and also respect. It creates an image for the organization because the stakeholders will always associate uniform with the kind of services that they will receive. Even there are many significant findings on the importance of uniform toward self-efficacy, different scenario is observed in the hotel industry; where the literature discussing this issue is almost equal to none. How important is the uniform especially to the front-line operations remained to be answered? Hence, this study aimed to come out with a simple resolution of “Frontline uniform has an impact on employee’s self-efficacy.” The research used the five-star hotel segment as the case and studied the frontline staff. The research is quantitative where 253 respondents participated throughout two months of data collection by employing a snowball sampling technique. The data were analyzed using the PLSSEM where the data was grouped in the proposed model before several alterations were done to come out with the model of employee’s self-efficacy. The final model was able to provide an answer to the research questions where material, appropriateness, style, and functionality have a direct positive influence on the employee's self-efficacy of the five-star hotel segment. This study helped in filling the gap of the significant impact uniform has toward employee’s happiness in performing their roles as the ambassador of the hotel. Besides, the hotel industry can use the findings of the study to examine the staff self-efficacy by using the simplified items finalized in the structural model. Finally, the ability of the researcher to reach the target respondents during the short time was the major limitation of the study that could be used as the opportunity to the future researcher. Using other star-rated lodging establishments or hospitality segment, it will imply how critical uniform acts as the driver of self-efficacy to the front liners

Customer-based Psychology Branding

AbstractBrand has been proven to match with human characteristics, lifestyles and preferences. However the relationship between brand and psychological element received little attention. This paper suggests three elements that form the customer-based psychological branding namely sensory, cognitive, and affective. These predictor variables are tested against brand loyalty. The setting for this study was the five-star hotel segment and for that reason guests who had experience staying in the selected five-star hotel segment were chosen. It is concluded that five senses, cognitive and affective are able to influence the evaluation towards hotel brand

Green branding : the effect of green trust towards brand loyalty of the five-star hotel guest / Muhd Nabil Hanif Hassim and Mohd Raziff Jamaluddin

Nowadays, many companies have given special attention on the green branding as their competitive strategy in order to develop better clientele. From empirical evidences, maximizing satisfaction and retaining customer‟s base were common but there is a gap in utilizing specific green dimension that is green trust in the environmental marketing studies. Green trust is perceived as better measurement in forming commitment and belief on the green brand and brand loyalty and therefore should be used in the green branding framework. The objective of this study is straightforward which is to examine the effect of green practice towards brand loyalty with the mediating effect of green trust and satisfaction. For hotel industry, it is imperative for the marketers to exploit green characteristics in human as a tool to develop new green products that enable them to feel like home during his/her stay in the hotel which in turn becomes his/her daily life‟s practice. The study that been conducted in this paper only serves as a conceptual paper and to reviewed back the past literature from previous researchers and scholars. The result of this study will explain the relationship between green practice and green trust towards guest‟s brand loyalty of the five-star hotel segment