The impact of process quality measurement on financial performance of market oriented firm

Market orientation and process quality measurement had been regarded in the literature as sources of competitive advantage for business performance.However, both these concepts had been discussed separately in their own respective academic discipline. In the context of business operation today,the organisation need to work as a team to survive in the challenging business environment. Market orientation originates from the marketing concept. On the other hand, process quality measurement originates from quality management principles and is viewed as one of its tools. Despite their importance, many organisations have not combined them in order to become a market driven and quality oriented organisation. Thus, this study investigated the impact of process quality measurement on the relationship between market orientation and financial performance of manufacturing firms in Malaysia. Although the overall results showed lack of evidence on the impact of process quality measurement on market orientation-financial performance relationships, individual results signified that process quality measurement moderate the relationship between market action and financial performance

Determinants of customer behavioural responses: A pilot study

The paper aims at exploring a small sample data on the determinants of customer behavioural responses in the Nigerian retail banking. Hence, instrument validity, reliability and subsequently the data normality were examined through panel of expert and also by analysing small sample data with aid of SPSS software. Results show that the instrument is reliable and the data for preliminary study exhibit reasonable normality.The research explored and validated the instrument of the various antecedents of consumer behavioural responses most of which were hitherto ignored

The actual purchase of herbal products in Malaysia: the moderating effect of perceived benefit

Due to the increase interest in herbal products, the global herbal industry has expanded tremendously.There are several factors that have contributed to this situation, most important of which is changes in lifestyle. Even though there are indicators showing increase in demand of herbal products, there is a paucity of studies examining actual purchase. Hence the main objective of the study is to investigate the factors that influence the actual purchase of herbal products based on the theory of planned behaviour (TPB).This study has enhanced the understanding the factors that influence the actual purchase of herbal products.Nevertheless, the findings will be useful to entrepreneurs who are interested in knowing the fundamental factors that influence actual purchase of herbal products

Corak pembelian produk berasaskan herba di Malaysia

The herbal-based products are often considered as an alternative medicine and has gained interest since various local and foreign herbal-based product purchases have been increasing rapidly in the market.In order for entrepreneurs to be competitive in the herbal market, they should be well informed on the buying patterns of customers. Buying patterns can help them to be aware of what, where, how, and how much is the product being purchased.It can also help them in determining the most suitable marketing mix, maintaining business continuity, meeting customer satisfaction, and identifying the effectiveness of marketing strategies.In the present study, the quota sampling method was used to determine the sample population, and intercept mall method was employed in order to collect data from respondents. The results showed that buyers more often buy herbal suplements than compared to other products. They also prefer to buy products from herbal outlets as compared to other locations. It was also revealed that customers would believe the information communicated by their friends more than information received through other channels. Moreover, the results indicated that men, as compared to women, bought and use herbal-based products more frequently

Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance

The study examines critical success factors of market orientation in the context of Malaysian firms. Besides, the study also investigates the relationship between market orientation and financial performance. Malaysian manufacturing firms represent the sample of the study. Data was collected using mail questionnaire survey approach. One hundred and fifty eight Malaysian manufacturing organizations participated in this study. Results of this study indicated that there were five critical success factors of market orientation practices in the context of Malaysian manufacturing firms: market focus, market action, market planning, market feedback and market coordination. The results also revealed that market action and market planning were positively related to financial performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations’ performance

Exploring the antecedents of customer loyalty in the Malaysian retail sector

As the market is becoming more competitive, managers and marketers are becoming more aware of the importance of being a customer-oriented company to survive, and in this regard, customer loyalty is one of the major outcome of customer-oriented approach.Moreover, shifting the concept of marketing exchange from transactions to relationship emphasizes the importance of building customer loyalty.Therefore, nowadays, marketers are in the quest to obtain knowledge on how to build customer loyalty.However, most of the previous studies focused on business to customer (B2C) context.Due to several differences between B2C and B2B, there is a need to investigate the antecedents of customer loyalty separately from B2C. Therefore, this study focused on the Malaysian retail sector.The obtained results supported a positive influence of each of four adopted constructs, which represented by service quality, corporate image, customer trust, and customer switching cost, on customer loyalty.In light of the findings, several managerial implications were highlighted

The impact of market orientation on business performance: Evidence from a developing country

The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This study employed a simple random sampling procedure in selecting the organisations for inclusion in the sample. A total of 158 Malaysian manufacturing organisations participated in this study. Factor analysis, Pearson correlation, and multiple regression methods of data analysis were utilised for hypotheses testing. The results revealed that market focus, market action, market planning, market feedback, and market coordination jointly explained 32.6% of the variance of business performance. Market focus and market coordination were found to have statistically significant association with business performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations’ performance

Attainment of capital and competency towards intrinsic career success / Azizah Daut, Sany Sanuri Mohd Mokhtar and Faizuniah Pangil.

The main objective of Malaysia’s New Economic Model (NEM) outlines the need to produce quality human capital that commensurates with higher career success. As an ultimate reward, career success should be indicated by the tangible aspect as well as the personal conception of career success. This study specifically looks at the latter; on the link between capital and competencies gained during the attainment of MBA studies, to the intrinsic value of career satisfaction. As specified through educational attainment, human capital is defined by the scholastic, social, and cultural capitals whereas managerial competencies encompass the skills of knowledge, analytical, and general management. A total of 151 MBA graduates participated in the self-administered online survey and linear regression analysis was employed to test the relationships. The result reveals that among the three dimensions of human capital, cultural capital has the most positive significant association with career satisfaction. On the association between managerial competencies and career satisfaction, the skill of analytical is found to be a significant estimation of the intrinsic career success. The findings of this study are intended to contribute to a better understanding of assessing the intrinsic value of career success. It presents a means for the higher-education providers and policy makers to devise a strategy that generates a balanced human capital in terms of their extrinsic and intrinsic career success

Moderating role of perceived benefit on the relationship between attitude and actual purchase

Herbs have been used around the world since thousands of years ago, now, 80% of world population are using herbs as part of health practices and treatment of diseases. Due to the increasing interest on herbal products, the global herbal industry have expanded tremendously due to lifestyle changes caused by modernization and health problems. With the increase demand and usage of the herbal product, studies related to actual purchase is considered as limited. Hence,the main objective of the study is to investigate factors that influence the actual purchase related to herbal products.This study has enhanced the understanding factors that influence actual purchase and will provide insightful information to the entrepreneurs regarding the actual purchase of herbal products.Therefore, SMARTPLS was used in testing the interrelation between the proposed research model, the result shows that, perceived benefit moderates the relationship between attitude and actual purchase. In the last section, theoretical and practical implications of the study are discussed