The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit

The basic premise for this research was to investigate visual elements of the Malay Traditional Culture that infused in typography. The aim of this research was to ascertain the impact that an audience received and to get indepth knowledge for possible creative directions on the design of a typeface. Understanding the culture and traditions were the key elements in experimenting the idea of developing one’s typeface design. Once the appreciation of particular culture and traditions were realised, possible creative directions on the design and creation of typeface which derived from the visual elements of the Malays cuture. In order to design a quality and good typefaces, one need to focus on the concept, history, personality and traits of typefaces which then will characterized the identity and personality of the typeface. Many basic religious concept were introduced during the adoption of Islam in The Malay Peninsular. The Arabic scripts become so internalized within the Malay language. It was found that from the data analysis that Jawi characteristics were the base of concept and fundamental elements in the Malay culture. It has been a main contributing role of personality and it reflects the Malay identity

Ciri-ciri budaya dan tradisi dalam penghasilan pengiklanan : rekabentuk seni visual tipografi atau muka taip didalam surat khabar ‘The Malay Mail’ / Mastura Haji Mohd Jarit and Ruslan Abdul Rahim

Penyelidikan ini merupakan satu kajian dimana tipografi atau huruf boleh berdiri dengan sendiri, bagaimana tipografi memainkan peranan yang besar di dalam seni visual terutamanya didalam pengiklanan yang dikeluarkan oleh surat khabar ‘The Malay Mail’ . Bagaimana seni tipografi berperanan didalam menyatakan atau meluahkan emosi dan psikologinya secara visual yang boleh dipaparkan didalam sesuatu pengiklanan, penyelidikan menjurus pengiklanan yang dikeluarkan semasa menyambut Aidilfitri