A Cointegration Study of Life Insurance Demand in Malaysia

The expansion of the insurance sector has a profound effect on a country's economy. Insurance companies experienced a slowdown in premiums during the COVID-19 pandemic, particularly in the life sector. Due to consumers' discretionary decision to spend less on life insurance policies, premium volumes decreased globally. One way to provide income protection for dependents or beneficiaries upon the death of an insured person, total permanent disability, or policy contract maturity is through life insurance. This study, therefore, this study considers recent events as it examines the factors that influence the demand for life insurance in Malaysia. The ordinary least square (OLS) method is employed using 34 years of data spanning from 1988 until 2021.  The result of VECM showed that Income positively affects demand in the long run, while the other two variables, savings, and unemployment negatively affect demand in the long run. The empirical findings are expected to enrich the existing literature and to create awareness of the benefits that life insurance may offer in potential risks transferred to the insurer. Furthermore, the research findings could also help policymakers create preventative measures to protect life insurance companies from the consequences of diminished market confidence in the slowdown of the business cycle

Impact of Social Media Marketing Activities on Online Purchase Intention for the Cosmetic Industry in Malaysia

In the digital era, marketing trends have undergone a significant transformation. A brand-new marketing channel that businesses are using to reach out to customers is social media. In this study, the effect of social media marketing methods on customers' desire to buy cosmetics is investigated. Entertainment, engagement, trendiness, personalization, and eWOM are the five social media marketing strategy dimensions that were examined in the study. Data were obtained using the convenience sample approach, and 260 valid questionnaires were gathered. Data analysis using the SEM-PLS method. The findings show that each of the five social media marketing strategy elements had a statistically significant impact on consumers' intention to make a purchase. Users' participation in online cosmetics purchases was found to be strongly influenced by entertainment

Determinants of social media risk attitude / Azitadoly Mohd Arifin … [et al.]

In the era of digital technology, with the advancement of technologies, social media has become an essential foundation for communications across multiple generations. According to the Malaysian Communication and Multimedia Commission report, in the year 2016, about 21.9 million out of the 31.7 million total population of Malaysia was classified as social users. The breakdown of the social users are 97.3% claiming to have their own Facebook account, 56.1% with their own Instagram account and 45.3% are YouTube users. The main objective of this paper is to examine the determinants of social media risk attitude in Kuala Selangor, comprises three independent factors which are entertainment, sociality and information. This study was conducted through questionnaires distributed to 100 individuals in the Kuala Selangor area and regression analysis was used to analyze the findings. The results showed that there was significant relationship between the entertainment factor and information factor towards the social media risk attitude. This indicates that the risk attitudes of social media in the Kuala Selangor area, is heavily influenced by the entertainment and information factors. The sociality factor however was insignificant towards the risk attitudes of the social medi

Keberkesanan sektor pengangkutan bas awam dalam memenuhi keperluan dan kehendak pengguna di Bandar Jengka, Pahang / Wan Kalthom Yahya, Irzan Ismail and Azitadoly Mohd Arifin

Sistem pengangkutan yang efesien dan efektif amat penting untuk pembangunan serta kemajuan sesuatu negara itu. Tanpa sistem yang sempurna dan infrastrutuk yang baik, sesebuah negara itu tidak akan dapat membangun dari segi ekonomi mahupun sosialnya. Kepentingan, keselesaan dan kehendak masyarat banyak mempengaruhi perkembangan dan juga pembangunan sesebuah negara terutama dari segi sistem pengangkutan awam. Malahan sesebuah negara itu diukur tahap kemajuannya dari segi sistem pengangkutan dan infrastruktur nya yang baik. Banyak rugutan dan ketidak puasan hati yang diterima dari pengguna pengangkutan awam yang rata-ratanya berpunca dari ketidak efisien dan efektifnya perkhidmatan pengangkutan awam itu sendiri terutamanya di kawasan luar bandar. Masalah yang sama juga dialami oleh pengguna perkhidmatan bas awam di Bandar Jengka yang mana kualiti perkhidmatan yang diberi kurang memuaskan terutama dari segi operasi dan mod pengangkutan itu sendiri. Oleh yang demikian tujuan penyelidikan dijalankan adalah untuk mengkaji sejauh manakah keberkesanan sistem pengangkutan bas awam di Bandar Jengka dalam memenuhi kehendak dan keperluan pengguna terutamanya penduduk setempat

Evaluating drivers impacting buyer-supplier relationships in agile supply chain / Nazura Mohamed Sayuti … [et al.]

This study identifies the critical drivers of buyer-supplier relationships in the context of agile supply chains. It develops a conceptual framework consisted of three higher level constructs and eleven determinants of buyer-supplier relationship. Data and information were collected through in-depth interviews from senior managers of six MNC’s (buyers) and six local SMEs (suppliers) operating in electrical and electronics industry in Malaysia. AHP, a multi-criteria-decision-making methodology, was used to analyze data and access the criticality of determinants. The results indicate that SMEs regard partner’s characteristics capability as the most important construct, whereas MNCs consider process capability as most important construct in building a buyer supplier relationship. The results also indicate that the determinants such as resources complementarities and partner capabilities are more important for SMEs, whereas flexibility proficiency and information technology determinants are more important for MNCs. The findings of this study may generate ideas to manufacturers in agile environment to focus on partner’s expectations in developing a mutually beneficial relationship

Determinants of Social Media Risk Attitude

In the era of digital technology, with the advancement of technologies, social media has become an essential foundation for communications across multiple generations. According to the Malaysian Communication and Multimedia Commission report, in the year 2016, about 21.9 million out of the 31.7 million total population of Malaysia was classified as social users. The breakdown of the social users are 97.3% claiming to have their own Facebook account, 56.1% with their own Instagram account and 45.3% are YouTube users. The main objective of this paper is to examine the determinants of social media risk attitude in Kuala Selangor, comprises three independent factors which are entertainment, sociality and information. This study was conducted through questionnaires distributed to 100 individuals in the Kuala Selangor area and regression analysis was used to analyze the findings. The results showed that there was significant relationship between the entertainment factor and information factor towards the social media risk attitude. This indicates that the risk attitudes of social media in the Kuala Selangor area, is heavily influenced by the entertainment and information factors. The sociality factor however was insignificant towards the risk attitudes of the social medi

Factors Influencing Ethical Behavioral Intention among Takaful Agents

Despite the fact that contemporary insurance contracts are simple to read, this does not imply that they are simple to comprehend. Most people rely on trust when purchasing insurance. They trust the insurance agent to recommend and obtain appropriate coverage. Takaful agents act as consumers' representatives in managing their takaful plan participation procedures, while also providing consumers with transparent and clear information about takaful plans. This study is mainly focused on identifying the factors influencing ethical behavioral intention among takaful agents. Therefore, this study examines the relationship between attitude, subjective norms and perceived behavioral control on ethical behavioral intention among insurance agents by adopting the Theory of Planned Behaviour (TPB). A total of 100 questionnaires were collected from 100 Takaful agents from the Family agency and General Agency. To evaluate the raw data, the paper used the non-probability sampling technique and analyzed it by conducting reliability analysis, correlation analysis, and regression analysis. The results of this study indicated that there was a significant relationship between attitude and subjective norms toward ethical behavioral intention as the predictors. Hence, these findings assist the practitioners, particularly takaful providers in strategizing their efforts in terms of training aspects for their respective takaful agents

The antecedents of financial wellness among young employees: empirical evidence in Kuala Lumpur / Zahariah Mohd Zain … [et al.]

The purpose of this study is to examine the antecedents of financial wellness among young employees in Kuala Lumpur. A survey was carried out to acquire data from 324 young employees using a self-administered on-line questionnaire, utilizing convenience sampling. Results showed that financial stress, work environment, locus of control and financial behavior has significant relationship with financial wellness. It was found that financial stress, work environment, locus of control and financial behavior has significant effect on respondents’ financial wellness. Based on the results, financial wellness can be enhanced through the decreased of the employees’ financial stress and increasing of their work environment, locus of control and financial behavior