70 research outputs found

    Firm resources: a double-edged sword? Resources as enablers and inhibitors of competitive responsiveness

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    We show that resources possess a dual, and opposing, role in influencing competitive responsiveness. On the hand, resources enhance decision-makers' belief that they are able to respond effectively to competitive attacks, but the presence of resources also makes them less motivated to respond. We demonstrate the key role competitor orientation plays in this process and formulate managerial implications from that. Keywords: new product introductions, competitive reaction, managerial assessmen

    Project team communication in financial service innovation

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    The role of communication during the innovation process of new financial services from an information processing perspective is examined. A contingency framework is developed on the role of communication and its impact on new financial services success. The relationship between project team communication and the reduction of innovative uncertainty on new financial service success is examined. The contingency model implies that managers have to recognize the critical communication roles that project members and frontline employees may fulfill. The communication flows mediated by these individuals foster the uncertainty reduction during the innovation process

    Strategisch denken in marketing

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    Project team communication in financial service innovation

    No full text
    The role of communication during the innovation process of new financial services from an information processing perspective is examined. A contingency framework is developed on the role of communication and its impact on new financial services success. The relationship between project team communication and the reduction of innovative uncertainty on new financial service success is examined. The contingency model implies that managers have to recognize the critical communication roles that project members and frontline employees may fulfill. The communication flows mediated by these individuals foster the uncertainty reduction during the innovation process

    Strategische denken in marketing

    No full text
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