Natural heritage: Provision of cultural ecosystem services from the Malyovitsa Range of the Rila National Park

Nature-based tourism and recreation are attracting attention today as the most favourable form of direct connection between people and nature, and as a very successful tool to motivate people to protect their natural heritage. This study aims to develop and test a methodology to assess the potential of an acknowledged natural heritage site in Bulgaria - Malyovitsa Range and Urdini Cirque in ‘Rila’ National Park to provide cultural ecosystem services. A holistic approach is applied, using landscapes as the main territorial unit, and source of information. For the purpose of practicing representative types of mountain tourism: ‘mountain hiking’, ‘nature education’ tourism, ‘ski touring’ and ‘mountaineering’ a total of 15 ecosystem services were assessed based on 25 biophysical and social indicators. ‘Primary forest landscapes on moraine materials’ and ‘Primary landscapes with mugo pine on igneous rocks’ receive the highest score. Based on the results obtained, an assessment of the mainstream activity - access to mountain hiking provided by the landscapes was carried out and two touristic routes with very high potential to deliver this service were identified. The results of the study are directed towards the responsible parties in support of the natural heritage conservation in Rila National Park through sustainable management the potential to provide cultural (recreational) ecosystem services. The research was conducted within the scientific programme of the project “Conceptualization, Flexible Methodology, and a Pilot Geospatial Platform for Access of the Bulgarian Natural Heritage to the European Digital Single Market of Knowledge and Information Services” within the project BG05M2OP001-1.001-0001 Establishment and Development of “Heritage BG” Centre of Excellence (Operational Program “Science and Education for Intelligent Growth”, priority Axis 1 “Research and technological development”)

Digital Marketing of Bulgarian Natural Heritage for Tourism and Recreation

The need for a closer and enhanced connection with nature, as the basis for human wellbeing, reinforces the importance of natural heritage governance, including wider and much improved access to information about nature-based tourism and recreation. This research seeks to reveal how Internet content can support the digital identification of nature sites and their branding as tourist destinations. To this end, it analyzes 20 exemplary websites, each known around the world, and highlights important current trends in the structuring and attractiveness of the information provided. Based on the devised benchmarking criteria, the study develops a benchmarking approach that improves digital “packaging” and marketing of natural heritage for the purposes of tourism, recreation, leisure, and sports, and then tests it in Bulgaria. The procedure includes the selection of 57 natural heritage sites and rating the content of their official websites. The results show an unsatisfactory level of representation of the heritage value of the Bulgarian NH and a severe depreciation of the provision of the necessary tourism and recreation information, in comparison to the selected global benchmark. Besides the outline of the most frequent gaps and shortcomings, the results provide managers with suggestions about the development of a “natural heritage” brand for tourism and recreation, which features amplification of site identity and messaging, plus enhancement of its visibility. The conclusions are applicable to a wide variety of geographical contexts and audiences in nature-based destination governance

Digital Marketing of Bulgarian Natural Heritage for Tourism and Recreation

The need for a closer and enhanced connection with nature, as the basis for human wellbeing, reinforces the importance of natural heritage governance, including wider and much improved access to information about nature-based tourism and recreation. This research seeks to reveal how Internet content can support the digital identification of nature sites and their branding as tourist destinations. To this end, it analyzes 20 exemplary websites, each known around the world, and highlights important current trends in the structuring and attractiveness of the information provided. Based on the devised benchmarking criteria, the study develops a benchmarking approach that improves digital “packaging” and marketing of natural heritage for the purposes of tourism, recreation, leisure, and sports, and then tests it in Bulgaria. The procedure includes the selection of 57 natural heritage sites and rating the content of their official websites. The results show an unsatisfactory level of representation of the heritage value of the Bulgarian NH and a severe depreciation of the provision of the necessary tourism and recreation information, in comparison to the selected global benchmark. Besides the outline of the most frequent gaps and shortcomings, the results provide managers with suggestions about the development of a “natural heritage” brand for tourism and recreation, which features amplification of site identity and messaging, plus enhancement of its visibility. The conclusions are applicable to a wide variety of geographical contexts and audiences in nature-based destination governance

Prioritization of ecosystem services related to the natural heritage of Bulgaria

Natural heritage (NH) is an important element of the natural capital of each country, and as such, represents key assets that deliver various benefits to the citizens. The rich and diverse NH of Bulgaria is a prerequisite for the development of various activities such as recreation and tourism, but these activities have also negative impact on some of the NH’s elements. The concept of ecosystem services (ES) has the potential for bridging the gap between the conservation and exploitation needs. In this paper, we propose an approach to prioritizing the ES provided by the natural heritage of Bulgaria for the needs of recreation and tourism. The approach is designed for the mapping of the NH but it can also support the overall process of mapping and assessment of ES. It is based on application of ES prioritization matrix (ESPM) and a five-step algorithm designed to differentiate ES into priority levels according to their significance to recreation and tourism. Through the application of the proposed approach we were able to sort out the ES into three groups (high, medium and low priority) according to their importance to recreation and tourism. The first group contains obligatory ES for each mapping and assessment activity from national to local level. The second group contains optional ES recommended for studies at regional level, while the services can be selected according to the specifics of the study. The low priority ES are recommended for local level studies in cases where the assessment requires high details and accuracy. The mapping of high priority ES at national level shows that the products of the approach can be easily adapted for various studies for assessment of NH and sustainable tourism practices using the conventional mapping methods

A methodological framework for mapping and assessment of ecosystem services provided by the natural heritage in Bulgaria

Natural heritage (NH) includes natural features that can be described as outstanding universal value at a national level. It refers to the importance of ecosystems, biodiversity, and geodiversity for their existence value, and the ecosystems can be considered as the spatial units for its mapping and assessment. The ecosystem services (ES) concept provides an appropriate basis in the form of assessment and mapping methods that enable linking the state of ecosystems with human well-being. Thus, it can be used as a platform to find solutions to the problems related to the conflicts between conservation and the use of the NH. In this paper, we aim to present the process of developing a methodological framework for mapping and assessment of ecosystem services provided by the natural heritage in Bulgaria for recreation and tourism. The conceptual framework of the ecosystem-based assessment of NH in Bulgaria is based on the assumption that the generation of NH for the needs of tourism can be presented as the linkages between the natural systems and tourism in the form of ES potential, flow, and demand. The results demonstrate that the NH can be presented as a spatial phenomenon conceptualized by the flows of benefits from ecosystems to people which contribute to human well-being. The mapping and assessment procedures are fully developed for application at a national level, while for the regional and local level, few pilot studies mark some basic foundations for further development