Who are Like-minded: Mining User Interest Similarity in Online Social Networks

In this paper, we mine and learn to predict how similar a pair of users' interests towards videos are, based on demographic (age, gender and location) and social (friendship, interaction and group membership) information of these users. We use the video access patterns of active users as ground truth (a form of benchmark). We adopt tag-based user profiling to establish this ground truth, and justify why it is used instead of video-based methods, or many latent topic models such as LDA and Collaborative Filtering approaches. We then show the effectiveness of the different demographic and social features, and their combinations and derivatives, in predicting user interest similarity, based on different machine-learning methods for combining multiple features. We propose a hybrid tree-encoded linear model for combining the features, and show that it out-performs other linear and treebased models. Our methods can be used to predict user interest similarity when the ground-truth is not available, e.g. for new users, or inactive users whose interests may have changed from old access data, and is useful for video recommendation. Our study is based on a rich dataset from Tencent, a popular service provider of social networks, video services, and various other services in China

Jointly Modeling Topics and Intents with Global Order Structure

Modeling document structure is of great importance for discourse analysis and related applications. The goal of this research is to capture the document intent structure by modeling documents as a mixture of topic words and rhetorical words. While the topics are relatively unchanged through one document, the rhetorical functions of sentences usually change following certain orders in discourse. We propose GMM-LDA, a topic modeling based Bayesian unsupervised model, to analyze the document intent structure cooperated with order information. Our model is flexible that has the ability to combine the annotations and do supervised learning. Additionally, entropic regularization can be introduced to model the significant divergence between topics and intents. We perform experiments in both unsupervised and supervised settings, results show the superiority of our model over several state-of-the-art baselines.Comment: Accepted by AAAI 201