505 research outputs found

    Instrumental Case

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    This exercise enables the students to put into practice the Instrumental case. They work in groups of three and share information about their homes in order to find out who lives closest to their work. 60 minutes of class time. Part of the Favor project

    Kuroda's formula and arithmetic statistics

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    Kuroda's formula relates the class number of a multi-quadratic number field KK to the class numbers of its quadratic subfields kik_i. A key component in this formula is the unit group index Q(K)=[OK×:iOki×]Q(K) = [\mathcal{O}_{K}^{\times}: \prod_i\mathcal{O}_{k_i}^{\times}]. We study how Q(K)Q(K) behaves on average in certain natural families of totally real biquadratic fields KK parametrized by prime numbers

    Honor Among Salespeople: Using an Ethical Role Play and Code of Ethics Exercise to Develop an Ethical Framework in a Professional Selling Course

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    Building on recommendations from both sales educators and the AACSB, the authors propose a three-step approach to assist professors in teaching ethics in a Professional Sales course. An ethics module is presented that consists of an ethics role play, a discussion of “grey area” situations that a salesperson will often experience, and a Code of Ethics written assignment that will allow students to experience, analyze, and reinforce positive ethical behavior in order to help prepare them for sales careers. Following a detailed explanation of each exercise, student feedback is presented to support this multi-faceted ethics program as a valuable contribution to sales education

    Everyone Loves a Winner…Or Do They? Introducing Envy into a Sales Contest to Increase Salesperson Motivation

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    This paper focuses on the role that envy can play in driving sales force behavior in competitions. Envy, an unpleasant emotion that occurs when a person covets something that another has, can be used as a motivating tool to push lower-ranked salespeople to better compete with high achievers. Following a review of envy and sales contest effectiveness, potential strategies are provided for implementing benign envy while avoiding the potential negative consequences of envy. Sales managers must be careful to ensure that envy is induced properly to engage the employees while not negatively affecting the long-term health of the sales force

    It Takes Two: Developing a Successful Partnership between Clients and Students in Client-Based Projects

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    Both faculty and employers are motivated to advance learning beyond the classroom in order to teach skills required by graduates to succeed in business careers. The authors use a client-based project to build a bridge between marketing theory and practice, allowing students to develop their skills within a course while working with a real company. The authors demonstrate how a client-based project can succeed in the classroom with motivating incentives, positive client engagement, and earning real-world experience-all of which positively enhanced students \u27participation, project deliverables, and enjoyment in the class project
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