DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL

The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by reflecting their special interests and behavior. Nowadays, very few marketing programs are considered complete without some type of prominent online component, which is gaining ground at the expense of traditional marketing. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Thus, a holistic marketing approach must be adopted in order to comprehend the potential clients, by gaining a perspective of their daily lives, their customs of purchase and consumption, their plans for the future and the changes that actually occur in their lifetimes, so that the appropriate products are marketed to the right customers in the appropriate manner. The social media represents such a major cost effective opportunity for marketers to enter into dialogue with their customers and get an insight into their lives. Social network services such as Facebook, MySpace and Twitter aggregate an abundance of information about their members that marketers find highly valuable, and they have paved the way for new forms of communication and collaboration between marketers and consumers. These new communications platforms are already making an impact as businesses use them as a means to connect with their audiences, find out more about their likes and dislikes related to their market offerings, and spread brand messages virally.social media, customer empowerment, digital marketing, interactive marketing

PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE

Nowadays, innovation goes so much further than merely products. In order to thrive in this extremely competitive business environment a company needs to innovate its technologies, its business strategies, its business models, and by innovating in research. It is also about reinventing or building new markets in order to meet, satisfy and delight untapped consumer needs, wants, and desires. However, considering the new opportunities and threats that Internet, globalization, and hypercompetition have on an organization’s activity regarding selecting and executing the right ideas, right products, and delivering them through the right channels in record time, at the right prices, while promoting them through all the relevant and right communication channels to the target market.marketing research, innovation, disruptive technology, customer-driven approach, customer value

RADIO DATA SYSTEM APPLICATIONS

The Radio Data System (RDS) provides a low-rate digital broadcast channel that is specific to the radio station an FM receiver tunes to. While RDS is mainly intended for delivering simple information about the station and current program, we argue that it can be employed to enable a broad range of new applications and enhance existing ones. In this paper, we discuss a number of applications that can be enabled or enhanced by RDS.radio data system.broadcasting, transmission system

CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?

Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are mixed in with corporate social responsibility programs and cause-related marketing. Consumers want more of the products and services they buy to support worthy social and environmental issues.Cause Related Marketing, Corporate Social Responsibility, Consumption Philanthropy, Corporate Philanthropy

Malpraxisul medical în România: o perspectivă sociologică

Universitatea din București, Şcoala Doctorală de Sociologie, București, România, The 5th International Congress of the Society of Anesthesiology and Reanimatology of the Republic of Moldova, 16th Edition of the International Course of Guidelines and Protocols in Anesthesia, Intensive Care and Emergency Medicine, 28th Meeting of the European Society for Computing and Technology in Anesthesia and Intensive Care September 27-29, 2018, Chisinau, the Republic of MoldovaIntroducere: Pornind de la faptul că în România nu există un sistem unitar de raportare a cazurilor de malpraxis, dar şi de la atitudinile apărute la nivelul populaţiei în presă şi pe reţelele de socializare, manifestate prin reacţii dure faţă de profesia de medic, am considerat utilă realizarea unui studiu privind fenomenul malpraxisului dintr-o perspectivă sociologică. Elementele centrale le-au reprezentat teoriile sociologice ale controlului social (Donald Black) şi cele metodologice ale triangulării (Norman Denzin). Material și metode: Metodologia de studiu a cuprins metode calitative şi cantitative în încercarea de a descrie, cât mai fidel, fenomenul raportat la sistemul de sănătate românesc: 1. Indexarea, în urma selecţiei, a unui număr de 27 de articole publicate în Sociology of Health and Illness, obţinute în urma interogării bazei de date Wiley Online Library, cu scopul identificării temelor şi direcţiilor teoretice care descriu şi evaluează fenomenul dat. 2. Cercetare empirică prin interogarea Portalului Instanţelor de Judecată din România, identificându-se 331 de procese începând cu anul 2007, data lansării portalului, până în prezent. 3. Analiza unui număr de 98 de ştiri publicate în aceeaşi perioadă de timp în ediţiile on-line ale ziarelor cu distribuţie naţională. 4. Analiza comentariilor apărute pe cel mai mare grup profesional pe Facebook, întitulat „Medici gata de grevă generală. Solicităm salarii decente”, care avea la data interogării 34939 de membri. Rezultate: Cele mai importante direcţii teoretice, confirmate prin triangulare, sunt reprezentate de rolul comunicării, modificarea relaţiei medic-pacient şi marketizarea serviciului medical. Înţelegerea conceptului de malpraxis în rândul profesioniştilor rămâne una parţială şi cuprinde erori. Discuţiile în cadrul grupului profesional se centrează pe rolul asigurărilor de răspundere civilă, necesitatea amendării legislaţiei şi rolul colegiului profesional. Rata de creştere a numărului de acţiuni judiciare poate sugera calificarea fenomenului ca problemă socială. O serie de fenomene sociale (precum cel al migraţiei medicilor) pot fi influenţate de riscul litigios şi modul de expunere media. Agregarea numărului de cazuri se face în jurul oraşelor universitare, fiind, cel mai probabil, în legătură cu volumul de activităţi şi rangul de competenţă al spitalelor. Concluzii: Specialitatea anestezie rămâne una cu grad ridicat de risc litigios atât prin specificul cazurilor tratate, cât şi prin legătura inerentă cu celelalte specialităţi chirurgicale, care înregistrează riscul cel mai ridicat de erori medicale, obstetrica fiind cea mai expusă

Opportunities for Urban Regeneration Operations and Re-evaluation of Existing Framework, Bucharest Industrial Areas Specific Issues

The expansion of the city, in many cases, has resulted in increased costs for installations and technical equipment and the amenities for housing, movement, health, education, leisure, etc. Spatial expansion of cities, with advantages and disadvantages, occurs in parallel with the growth of population and its movement to the great metropolitan areas situated at the periphery. As a result, urban density decreases within the city, but problems arise in housing quality, urban traffic management, waste management, increasing pollution sources, etc. Problems and challenges of interventions on the urban framework are linked to a large extent with the issue of limiting the operations, both in terms of goals and the implementation stages, as well in terms of space, because often the approach of solving certain dysfunctions in an area implies significant changes in the surrounding areas. This article presents the opportunities regarding urban regeneration operations, the need to approach urban regeneration being revealed after a brief analysis of the types of intervention on the urban framework of former industrialareas in Bucharest City and their corresponding projects, analysis carried out in terms of how these projects meet the criteria of frequently used urban interventions such as the renovation, reconstruction, modernization, revitalization and restructuring. Thus, we can see that in terms of industrial space utilization is carried out a transition to a mixed-used area which manifests itself by building commercial functions, services and housing, this operation being realized in a spontaneous manner, rather than being a planned and integrated process. Moreover, urban regeneration is a strategic activity that involves short-term measures to resolve the immediate difficulties and long-term approach to avoid future problem