Neuromarketing: dal pack all’ADV in Amadori

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Prosocialità, sistemi di reward ed emozioni nel decision-making del consumatore. Uno studio mediante eye-tracker e oscillazioni corticali

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Advertising, brand and neuromarketing or how consumer brain works

The present paper explores the relationship between the explicit (consumer\u2019s preference) and implicit (EEG measurement) consumers\u2019 responses and the important role of the reward-system. In particular we analyzed the impact of reward mechanisms to support cognitive and emotive processes in evaluating consumer goods. We measured the frequency bands (delta, theta, alpha, beta) at thirty-four subjects while they saw five commercials. Finally, the subjects evaluated the goods and explained their preferences

The Management of a Geriatric Patient Using Dabigatran Therapy on Dentigerous Cyst with Oral Bleeding

Jaw cysts represent a great matter of interest in oral and maxillofacial surgery. Jaw cyst surgery is a common intervention in oral surgery but, in the case of a multidisciplinary patient, the oral surgeon needs to meet with other specialists. A cyst is an epithelium-lined sac containing fluid and/or semisolid material due to epithelial cell proliferation, degeneration, and liquefaction; the hypertonic solution withdraws liquids from the surrounding tissues, while internal pressure exerts an equal strength on the cyst walls. Dentigerous cysts are the second most common odontogenic cysts after radicular cysts, and commonly few or no symptoms are reported. However, the most common diagnosis for dentigerous cyst is represented by eruption of the affected tooth or accidental diagnosis. Commonly, dentigerous cysts may be related to impacted third molars; in the case of impacted third molars and a dentigerous cyst, the tooth should be removed along with the cyst in the same intervention. Mandibular dentigerous cysts are common in children and adults, while dentigerous cysts are a rare neoformation in elderly patients. Treatment usually involves removal of the entire cyst and the associated unerupted tooth. This intervention may be more difficult if the cyst is large, the third molar is in contact with the mandibular nerve, and/or the patient has a medical history that may represent a relative or absolute contraindication. We present the case of a rare symptomatic manifestation of dentigerous cyst in an elderly patient in treatment with dabigatran therapy; for the treatment of dentigerous cysts in the elderly, we suggest a multidisciplinary approach with the use of the histological examination and a careful follow-up

Choice and preference in neuromarketing. Neuropsychological, autonomic and cognitive measures in response to different emotional-valenced products

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Neuropsychological and prosocial measures in response to different emotional-valenced context in consumer behavior

People are able to consciously deliberate but they are influenced by their subjective affective and motivational mechanisms. Between the others, personal attitudes and ind ividual differences support distinct approach to emotional contexts when emotional stimuli are used to produce advertising. Thus, it was suggested that the consumer decision-making is related to subjective preferences which are more or less approach-related (proactive attitudes, BAS system) or withdrawal-related (inhibitory attitudes, BIS system). Frontal brain system was suggested to support these different emotional-valenced motivational attitudes, with an increased left hemisphere activity in the case of approach-attitude and a more right hemisphere activity in the case of withdrawal-attitudes. Moreover it was suggested that some proactive subjects are more directly responsive to prosocial conditions, when an emotional situations is evaluated, also in case of an advertising. The present research tested the direct effect of these distinct brain systems and motivations in response to different advertising conditions. We studied the consumer reaction to luxury and consumer goods associated to emotional stimuli as a function of the subjective emotional and prosocial attitudes. Autonomic (SCR, skin conductance response) and eye-movement (eye-tracking) measures were monitored during videotapes showing different emotional contexts related to a consumer or luxury product. Differences in emotional (skin conductance) and eye-movement responses (number and duration of fixations) were found as a function of subject attitudes. Specifically, based on a set of ANOVAs, more BAS-subjects showed to be more directly responsive to both positive and negative cues, whereas more BIS-subjects were less responsive in general. Moreover they showed an increased response to negative stimuli. The emotional and motivation systems may support the subjective differences between individuals during processing of advertising

Early neonatal brain injury in histologic chorioamnionitis

9noreservedThe relation between clinical or histologic chorioamnionitis and early neonatal adverse neurologic outcome was investigated (n = 483). Histologic, but not clinical, evidence of chorioamnionitis was found to be a significant predictor of periventricular echodensity (odds ratio, 2.4; 95% CI, 1.8-3.2), echolucency (3.3; 1.9-5.6), ventriculomegaly (2.7; 1.8-4.2), intraventricular hemorrhage > or =3 (3.5; 2.4-5.2), and seizures (2.3; 1.4-3.7).mixedDE FELICE, C.; TOTI, P.; LAURINI, R.N.; STUMPO, M.; PICCIOLINI, E.; TODROS, T.; TANGANELLI, P.; BUONOCORE, G.; BRACCI, R.DE FELICE, C.; Toti, P.; Laurini, R. N.; Stumpo, M.; Picciolini, E.; Todros, T.; Tanganelli, P.; Buonocore, G.; Bracci, R